Lorissa Mccosh Email & Phone Number

Brisbane City, Qld, Au

Brisbane

- Develop and deliver plant biosecurity and emergency management training projects to enhance the biosecurity capability of PHA Members.- Develop and design online biosecurity learning courses, emergency response simulation exercises and workshops. - Manage and deliver the Industry Liaison Officer workshops across jurisdictions. - Manage and administer the Biosecurity Online Training (BOLT) platform, PHA's Learning Management System. - Developed and launched an Industry resource toolkit designed to provide peak industry bodies with information about the Emergency Plant Pest Response Deed (EPPRD) that can be used both in peacetime and during a response.- Assisted in the development of the online National Biosecurity Training hub.

Brisbane, Queensland, Australia

- Chaired the Digital Capability Working Group sub-committee within the National Biosecurity Communication and Engagement Network, driving strategic digital initiatives.- Negotiated and spearheaded a national partnership with Meta to establish an official portal for jurisdictions to report illegal biosecurity sales on Facebook Marketplace, enhancing regulatory compliance and response.- Coordinated national biosecurity online training hub across jurisdictions. - Led communications for the varroa mite preparedness and prevention program for Queensland, raising public awareness and engagement.- Delivered communication and engagement strategies for the West Indian drywood termite transition strategy.- Developed and led an integrated content strategy across Biosecurity Queensland- Co-developed and launched online courses focused on hitchhiker pests and reporting plant pests in conjunction with Plant Health Australia.

Brisbane, Australia

- Established the department's digital team in July 2019, positioning the team to provide a consistent approach in terms of channel tone, community management, advertising and best practices across all of our social media channels.- Led the social media strategies and campaigns across the department, representing an average of $300,000-$350,000 per year in digital advertising spend.- Developed and led high-impact campaigns for major agricultural challenges including COVID-19, invasive species, and natural disasters, significantly boosting public engagement and action.- Delivered a digital engagement campaign to drive livestock, horse, poultry and beehive owners to manage their biosecurity registration through the Biosecurity Entity Registration Portal. More than 31,300 livestock, horse, poultry and beehive owners registered by the end of the six-month campaign.- Responded to comments and messages, and monitored social media activity, building positive community sentiment. - Analysed social media metrics and developed strategies to increase brand awareness and engagement.- Managed and curated engaging content, working closely with cross-functional teams to ensure cohesive messaging across all communication platforms.- Mentored and upskilled communication officers within the department to enhance their skills and knowledge.Interdepartmental placement during COVID-19 response (March-April 2020)- 6-month secondment to Queensland Health to provide strategic crisis management advice and operational support to Queensland Health during the COVID-19 response.

- Managed the department's strong 376,000+ follower digital presence across multiple communication channels, building on the department’s reputation as an innovative, forward-thinking organisation.- Led strategy development, coordination, and implementation of digital communications across social media, email marketing and podcasts – setting process and governance guidelines to ensure best practice.- Managed a high-performing team of dedicated digital communication officers, providing workload oversight, mentoring and professional development.- Designed and delivered a digital footprint expansion project resulting in a 49% increase in Twitter followers, 26% increase in LinkedIn followers, 19% increase in corporate newsletter subscribers, 15% increase in Instagram followers, and 7% increase in e-alert subscribers.- Provided strategic advice to senior management, ensuring the maintenance of the department's reputation and implementation of risk management protocols.- Redesigned and implemented new social media guidelines and staff training course, empowering staff to use social media to promote their work.- Developed and implemented emergency and crisis management communication strategies.- Championed process changes within the Communication and Engagement team by creating integrated content creation plans to align cross-platform communications.

Brisbane, Queensland, Australia

- Led strategy development, coordination, and implementation of all aspects of social media for both both the Department of Natural Resources, Mines and Energy and the Department of Agriculture and Fisheries (under a corporate partnership arrangement). - Managed a high performing team of social media officers to ensure best practice use of social media across both departments.- Developed and implemented a LinkedIn ambassador program for senior leaders and staff, which identified key employees to act as ambassadors for the department. Advocates included the Deputy Director-General of Corporate Services and other Executive Directors.

Under a corporate partnership arrangement*, managed the social media channels for 4 departments:- Pioneered the use of social media within the Queensland Government, developing foundational guidelines, policies, and best practice strategies for effective communication across 4 departments.- Established, nurtured and grew 11 social media communities across Facebook, LinkedIn, Instagram and Twitter (X): Biosecurity Qld, Agriculture Qld, Fisheries Qld, Mining Qld, Water Qld, Energy Qld, Gas Safety Qld, Business Qld, Destination Q, Digital Qld and Science Qld.- Developed and implemented community management guidelines for best practices in brand, sentiment, and community engagement.- Developed and implemented emergency and crisis management communication strategies. Incidents include Hendra virus, red witchweed, Asian honey bee, fire ants, Panama TR4, Tropical Cyclone Debbie and other emergency responses.- Collaborated with teams to unify messaging across communication channels and trained communication officers in social media usage.- Early adopter of social media advertising in the Queensland Government, with early campaigns including Hendra virus, Small Business Week, Biosecurity Act 2014, and electric ant yard checks (all conducted in-house).*The corporate partnership serviced 4 departments from 2012-2017 and 2 departments from 2017-2019 before being dissolved in July 2019.Consisted of the former departments of: Departments of Natural Resources, Mines and Energy; Department of Agriculture, Fisheries and Forestry; Department of Tourism, Major Events and Small Business; and Department of Energy and Water Supply.

Provide community management, campaign development and strategies.Plan, implement and evaluate social media projects in a diverse and complex work environment with limited supervision.Establish best practice benchmarking for the department’s social media activities to ensure effectiveness and return on investment.Analyse, interpret and report on social media intelligence to maximise effectiveness and potential of social media activities.Understand emerging trends in the communication domain to deliver superior customer service. Develop and implement emergency and crisis management communication strategies.