As Senior Director of Business Development at NOCTEM Health, I identify sales prospects and present our platform, COAST in Behavioral Sleep Medicine, to drive business growth and improve the delivery of insomnia care using CBT-I (Cognitive Behavioral Therapy for Insomnia). Building transparent relationships with customers, I ensure a VIP customer experience by addressing queries promptly and efficiently.

Strategic Business Development Professional with a proven track record of launching innovative products and services in the healthcare industry. Skilled in building strong client relationships and leveraging extensive industry networks to drive successful outcomes. I am driven by the potential of emerging technologies to revolutionize healthcare and wellness, improving lives and creating a brighter future.Expertise in:- Market Development: Strategy and execution for sleep medicine, cardiology, women's health, and digital health and SaaS solutions.- Product Launch: Bringing new products and services to market, including remote patient monitoring and telehealth solutions.Clinical Trials: Supporting the development and commercialization of innovative medical technologies.Proven Experience:- Client Success: Collaborated with leading healthcare companies such as SleepScore Labs, Noctem Health, Bioserenity Research Group, Noctrix Health, Restore Sleep, Ognomy, Somnics Health, Respicardia, LucidAct Health, Cala Health, Zephyr Sleep Technologies, and Roche Diagnostics Information Systems.- Project Management: Prioritized and managed projects effectively to meet deadlines and deliver exceptional results.- Communication: Maintained strong communication with clients, stakeholders, and cross-functional teams.Committed to:- Quality: Delivering high-quality products and services that exceed client expectations.- Metrics: Driving business growth through data-driven decision-making.- Innovation: Staying at the forefront of industry trends and emerging technologies.

• Within three months, developed a qualified pipeline totaling over $20M for a sleep-focused CRO of established and startup companies.• Developed relationships worldwide with key decision-makers in pharmaceuticals, diagnostics, therapeutics, wearables, nearables, nutraceuticals, and supplements. • Collaborated with internal and external stakeholders to drive growth.• Created email and targeted marketing content for Research Group.

Experienced Market Development professional focused on connecting with physicians and other healthcare providers to bring Nidra Therapy to market and drive adoption of this FDA-approved non-pharma treatment for Restless Leg Syndrome.

● Design marketing plans to support chapter’s initiatives; lead the promotion of events, education, and the value of the HIMSS chapter to members and the greater community● Recruited and manage 14 volunteer committee members, matching talent with opportunities, and ensuring success at each event. Managed team to coordinate updates to the chapter website● Attend board meetings and collaborate with other committees to promote activities● Manage the chapter social media accounts

• Proactively outreached to sleep physicians to increase awareness and acceptance of a new neurostimulator therapy. In less than 6 months, signed up and hosted 50 physicians to attend virtual educational webinars. • Aligned with Territory Managers and Clinical Access Specialists to develop new opportunitiesand grow revenue by uncovering potential patients.

Strategic advisor to the EVP of Sales helping the sales team close faster.● Identified, prioritized, and executed strategic initiatives spanning multiple teams and geographies● $250K+ in Q4’19 increased revenue based on a 2% increase in monitor wear-time● Assumed Sales Enablement; utilized Tableau and Salesforce to create data-driven insights for deeper decision making

● Led partnership branding between Roche Diagnostic Information Solutions and GE Healthcare for product launches, including budgeting ● In the first 60 days, brought global websites into GDPR compliance by aligning stakeholders thereby mitigating corporate risk ● Aligned and built relationships with partner leaders to promote shared vision through marketing assets and events

● Grew revenue by 150% in 12 months using business development and networking skills; attracted national clients for novel SaaS platform. Presented offering in-person and via webinars; managed sales opportunities and documented activity in CRM● Developed the B2B go-to-market strategy and led market research on competitive intelligence including interviewing key opinion leaders; communicated trends to leadership.● Created social presence on Facebook, LinkedIn, and Twitter including refining messaging and ongoing content updates; analyzed impressions and made adjustments accordinglyDuring this time, I also consulted for Cala Health, Willow Pump, ApniCure, and Sleep Science Partners, Inc. providing strategic marketing for the commercialization of their medical devices.

● 30% growth in territory selling a complex diagnostic solution to hospitals and physicians. Managed pipeline and documented customer issues using Salesforce. ● 27% conversion of stale accounts through customer reengagement. Identified and influenced champions and decision-makers. Nurtured relationships, uncovered needs, and became a solutions-driven expert. ● Developed marketing plans for large geographic locations. Effectively developed new accounts, uncovering needs and offering solutions.NOTE: Company closed US sales operations in January 2017

● Led start-up organization in a business-to-business internet strategy to launch a new product; initiated and implemented both B2B and B2C campaigns. ● Ensured that partnership marketing assets met objectives.● Built and created content for a WIX website for product launch, including patient, partner, and physician brochures, presentations, and datasheets.NOTE: Startup division closed in order to focus on core product

● In a record time of 45 days, successfully completed the accreditation approval process, enabling faster market entry; sourced, evaluated, and implemented a medical billing system ● Represented the voice of the patient in all outbound marketing materials ● Created the clinical dossier used by the Market Access team and for the patient’s insurance prior authorization; hired, trained, and managed staff ● Trained national sales reps on health insurance coverage for the treatment deviceNOTE: Startup closed, lost funding

• Grew sales 33% in first 6 months by opening a new territory along with 50+ referring doctors • Led and won 24 national and regional health insurance payer contracts covering 75 million lives• Negotiated terms of reimbursement; presented at implementation/enablement meetings• Developed all marketing assets and social media for patients and clinicians; managed 5 direct reports**** Promoted 4 times during this time period