Lori Storm Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

● Develop integrated marketing and campaign strategies covering a wide range of communication channels (web, social media, print, video, multi-touch point exhibition experiences) ● Create dynamic, emotionally-resonant messaging platforms for marketing campaigns and product launches ● Conduct interviews with renowned international healthcare professionals for content across multiple platforms● Interview, script and produce marketing videos to reinforce brands and products● Write presentations and white papers ● Generate storyboards and consult on creative direction

Greater Minneapolis-St. Paul Area

● Created engaging, brand-building content for company websites, blogs, articles, and social media along with press releases, press kits and marketing collateral ● Consulted on website redesigns, provided copywriting and editing ● Partnered with different companies, along with publishers and editors to develop content strategies and editorial calendars ● Managed projects from conception to completion by working with company management, editors, creative directors, designers, photographers and advertisers ● Acted as brand steward while interviewing subjects and meeting with existing and potential advertisers ● Crafted content into branding videos for web and media pitches to increase exposure

Minneapolis

● Created brand awareness by increasing company exposure through different media outlets and other platforms● Crafted persuasive and effective press releases and pitches to showcase products and expertise ● Partnered with internal team to identify and respond quickly to potential news events and stories● Conducted media training and worked with key leadership on important messaging and communications best practices● Acted as brand steward in communicating with members of the media and vendors● Consulted on marketing campaigns, collateral and social media initiatives

Greater Minneapolis-St. Paul Area

● Created engaging, brand-building content for magazines, websites, social media and other collateral● Partnered with publishers and editors to develop content strategies and editorial calendars● Managed projects from conception to completion by working with editors, creative directors, designers, photographers and advertisers● Acted as brand steward while interviewing subjects and meeting with existing and potential advertisers● Crafted content into branding videos for web and media pitches to increase exposure

Edina, Minnesota

● Directed multiple rebranding efforts for company with 60+ long-term care, assisted living and home health agencies across seven states● Led branding strategy for The Welstone business line (messaging, collateral and website creation)● Developed, created and coordinated design of marketing materials and ads● Wrote advertorials, press releases, presentations, proposals, and speeches● Created compelling customer service videos used as a tool to onboard new employees● Educated communities on branding, grassroots marketing, giving tours, and collecting testimonials resulting in business growth● Provided media training that enhanced community reputations, honed Welcov’s message and positioned leaders as experts to drive sales● Conceptualized, determined stories, wrote copy and edited newsletter to celebrate the work of thousands of associates● Worked as a liaison with vendors and formed strong collaborative relationships

Edina, Minnesota

● Responsible for creating persuasive marketing materials, ads, printed newsletter and contributing to digital newsletter and other collateral● Led branding strategy for the Welcamp, Fitness Where You Live business line (messaging, collateral and website creation)● Primary copywriter for consumer section of Welcyon website● Produced numerous videos to engage viewers, increase leads and sell franchises● Crafted press releases and provided media training that built brand awareness● Executed events locally and with franchisees resulting in increased membership

Edina, Minnesota

● Determined editorial content and calendar for monthly magazine with circulation of 30,000● Redesigned format and overall look resulting in more advertising dollars ● Managed reporters, photographers, creative director, and designers● Wrote and edited dynamic copy ● Conceptualized and managed signature fashion photography shoots● Organized and executed several events for hundreds of readers and advertisers

Minneapolis, Minnesota

● Developed public relations campaigns that secured print, radio, television and web stories ● Wrote successful press releases, media pitches and provided media training● Produced eye-catching and informative television segments● Organized and executed events

Golden Valley, Minnesota

● Produced hundreds of evening newscasts for NBC affiliate (5, 6, 10 p.m.)● Produced Monday through Friday hourly lifestyle entertainment show (10 a.m.)● Interviewed and reported stories ● Identified compelling story ideas and outlined creative segments with target audiences in mind

Madison, Wisconsin

● Produced Monday through Friday 5 p.m. newscast● Interviewed and reported stories

Bachelor Of Arts (B.A.), Broadcast Journalism

Bachelor'S Degree, Broadcast Journalism