Lori Sturgill Email & Phone Number

Decatur, IL, US

• Directed the non-profit organization and manages an $800,000 annual budget.
• Increased corporate sponsorships by 30%.
• Solely responsible for recruiting $300,000 in sponsorships each year.
• Renegotiated carnival provider contracts resulting in a 42% increase in revenues.
• Implemented new fundraising events and programs resulting in $100,000 in new income.
• Streamlined production management processes by implementing an online database platform, dramatically improving our ability to organize every aspect of the festival and effectively communicate with stakeholders.

• Designed compelling html email campaigns, e-newsletters, announcements, and animated greeting cards
• Developed marketing strategies for multiple lines of business in the architectural industry
• Executed tactics including product launch events, trade shows, direct mail, online seminars, workshops, etc.
• Established and fostered relationships with targeted industry associations generating valuable sales leads
• Launched software user groups providing a non-sales environment for clients to network and learn, achieving customer loyalty and the perfect venue to promote add on services such as training and support

• Constructed master communication plan and fostered close relationships with local newspaper, radio and TV stations, achieving a minimum of two positive media mentions weekly plus dedicated segments and columns
• Collaborated with top public relations executives to develop and implement a re-imaging campaign addressing the organization’s diminished reputation, resulting in increased membership and relevance
• Chaired the Decatur 501 Club Steering Committee during its inception, forming the young professionals networking association from the ground up, growing it from 0 to 1000 members in 1 year, and working with other.
• Produced collateral materials including annual report, membership directory, advertisements, brochures, etc.

• Directed corporate events and national street festivals
• Prepared event budgets and managed financial reports
• Compiled event equipment rosters and negotiated rental contracts
• Coordinated with city officials to close streets, redirect traffic and obtain appropriate permits and licensing
• Developed and tracked entertainer and vendor contracts
• Created and analyzed project work flow charts, policies, procedures and organizational systems