Lorita Ba

Lorita Ba Email and Phone Number

Fractional Marketing Leader - Strategy, Execution, and Writing @ Narwhal Marketing
Lorita Ba's Location
Brookline, Massachusetts, United States, United States
Lorita Ba's Contact Details
About Lorita Ba

Narwhal Marketing is a marketing consultancy specializing in small business-to-business technology companies. I specialize in small start-ups looking to build their business on a solid marketing foundation.As principal, I’ve worked for and with a number of B2B technology firms, with particular experience in cybersecurity, compliance, data management, and managed services. Throughout my career, I’ve owned every functional area within Marketing, including marketing strategy and team leadership, communications and content, positioning and messaging, product and solution marketing, sales enablement, demand generation, client nurturing, marketing operations, website, and brand. That breadth of experience has afforded me a unique ability to review marketing strategy without bias toward a particular marketing discipline, and makes me invaluable to organizations with small marketing teams that either need a marketing leader to mentor and lead the existing team, or need to fill gaps in their skillset across multiple disciplines.

Lorita Ba's Current Company Details
Narwhal Marketing

Narwhal Marketing

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Fractional Marketing Leader - Strategy, Execution, and Writing
Lorita Ba Work Experience Details
  • Narwhal Marketing
    Founder (Fractional Marketing Vp/Consultant)
    Narwhal Marketing Mar 2020 - Present
    Brookline, Us
    Pragmatic marketing for real-world start-ups. Provides consulting services for organizations either as a fractional VP of Marketing or a senior set of hands to support an existing marketing leader / team.Expertise includes: - Setting and aligning marketing strategy with business objectives- Creating/implementing/refining corporate and product messaging- Producing product marketing and sales enablement materials- Driving demand generation- Developing and executing on content marketing- Pushing PR and AR programs forward- Managing marketing operations and marketing automation systemsAvailable for both retainer- (preferred) and project-based work, as well as writing needs.Focused on technology-based B2B companies, with expertise in SaaS and enterprise software. Particular strength in the following segments:- Data management and analytics- Cybersecurity- Managed services
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  • C3 Integrated Solutions
    Marketing Leader (Fractional)
    C3 Integrated Solutions Apr 2022 - Present
    Arlington, Virginia, Us
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  • Cloze
    Marketing Leader (Fractional)
    Cloze Sep 2022 - Present
    Cambridge, Massachusetts, Us
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  • Ultronai
    Fractional Cmo
    Ultronai Nov 2023 - Present
    Princeton, Nj, Us
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  • Intezer
    Marketing (Fractional)
    Intezer Sep 2024 - Present
    New York, Ny, Us
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  • Carbide (Formerly Securicy)
    Fractional Vp Of Marketing
    Carbide (Formerly Securicy) Jul 2020 - Jun 2023
    Sydney, Nova Scotia, Ca
    Carbide, previously known as Securicy, makes enterprise-class security and privacy accessible to fast-growing companies. Unlike “checkbox-style” compliance solutions, our information security and privacy management platform is based on universal best practices to enable customers to create, promote, and prove their commitment to security no matter which security framework or privacy regulation they wish to comply with.
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  • Netgain Technology, Llc
    Fractional Cmo
    Netgain Technology, Llc Apr 2020 - May 2022
    Minneapolis, Minnesota, Us
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  • Afinety
    Fractional Cmo
    Afinety Apr 2020 - May 2022
    Minneapolis, Minnesota, Us
    Afinety provides managed IT services to law firms. Clients can securely access critical applications and cloud-based services from any location, increasing agility and productivity, while also gaining a technology foundation that can support strategic firm direction.
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  • Greathorn
    Vice President, Marketing
    Greathorn Apr 2018 - Mar 2020
    Waltham, Massachusetts, Us
    Responsible for driving revenue growth through effective marketing for early-stage email security innovator.
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  • Nuodb
    Acting Head Of Marketing
    Nuodb Dec 2017 - Apr 2018
    Cambridge, Ma, Us
    Responsible for the strategy and execution of a comprehensive marketing strategy targeting software development organizations (ISVs) and the Banking industry for NuoDB's elastic SQL database. Also Acting Head of Marketing from Sep 2015 - Jun 2016Responsible for leading and optimizing an integrated sales and marketing team to deliver a repeatable, automated, and tested Path to Purchase, during a period of massive organizational transition. Drove the transition toward a metrics-driven funnel model focused on improving conversion rates throughout the pipeline. Led a team of 4 full-time employees and 3 interns.
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  • Nuodb
    Senior Director Of Marketing
    Nuodb Sep 2015 - Apr 2018
    Cambridge, Ma, Us
    Acting Head of Marketing, Sep 2015 - Jun 2016 and Dec 2017-Apr 2018Leads company's inbound marketing efforts with ownership for content marketing, public relations, analyst relations, social media, website content / design / strategy, and brand. Integral to the development and execution of marketing strategy and sales integration.
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  • Nuodb
    Director Of Marketing Programs
    Nuodb Oct 2014 - Aug 2015
    Cambridge, Ma, Us
    Led team responsible for strategy and execution of marketing programs, demand generation, lead nurturing, product marketing, and overall website management. Collaborated on overall marketing strategy and messaging. Led a complete rebranding of the organization.
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  • Twinstrata (Acquired By Emc)
    Head Of Marketing / Director Of Marketing
    Twinstrata (Acquired By Emc) Apr 2012 - Sep 2014
    Responsible for overall marketing strategy and execution prior to acquisition by EMC. Redirected marketing efforts toward a repeatable sales pattern that combined awareness, inbound/outbound demand generation, product marketing, strategic partner management, and digital marketing into a cohesive strategy.
  • Kalido
    Director, Marketing Communications
    Kalido Jul 2005 - Apr 2012
    Burlington, Massachusetts, Us
    Previously Corporate Communications Manager. Responsible for global communications strategy, positioning and execution. Worked intimately with other marketing team members on the development and delivery of integrated marketing campaigns weaving together communications, product marketing and lead generation. Social media expert.
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  • Horn Group, Inc.
    Account Supervisor
    Horn Group, Inc. Aug 2000 - Jul 2005
    San Francisco, Ca, Us
    Previously Account Executive and Senior Account Executive. Responsible for developing, maintaining and expanding client relationships through effective strategic counsel, successful awareness program management, as well as budget and team management.
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  • Lois Paul & Partners, A Fleishman-Hillard Company
    Account Representative
    Lois Paul & Partners, A Fleishman-Hillard Company Jun 1999 - Aug 2000
    Responsible for increasing public awareness of both early-stage and established technology clients.

Lorita Ba Skills

Marketing Communications Integrated Marketing Lead Generation Strategy Public Relations Enterprise Software Social Media Marketing Corporate Communications Product Marketing Analyst Relations Crm Demand Generation Messaging Management Sales Enablement Saas Blogging Data Management Competitive Analysis Social Networking Marketing Strategy Marketing Automation Social Media Marketing Leadership Strategic Partnerships Media Relations Online Advertising Analytics Web Content Online Marketing Internal Communications Product Management Customer Relationship Management Business Strategy Salesforce.com Go To Market Strategy Software As A Service Teamwork

Lorita Ba Education Details

  • Boston University
    Boston University
    Myth Studies

Frequently Asked Questions about Lorita Ba

What company does Lorita Ba work for?

Lorita Ba works for Narwhal Marketing

What is Lorita Ba's role at the current company?

Lorita Ba's current role is Fractional Marketing Leader - Strategy, Execution, and Writing.

What is Lorita Ba's email address?

Lorita Ba's email address is lb****@****orn.com

What is Lorita Ba's direct phone number?

Lorita Ba's direct phone number is +161787*****

What schools did Lorita Ba attend?

Lorita Ba attended Boston University.

What skills is Lorita Ba known for?

Lorita Ba has skills like Marketing Communications, Integrated Marketing, Lead Generation, Strategy, Public Relations, Enterprise Software, Social Media, Marketing, Corporate Communications, Product Marketing, Analyst Relations, Crm.

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