Lorita Ba Email & Phone Number

Brookline, Us

Pragmatic marketing for real-world start-ups. Provides consulting services for organizations either as a fractional VP of Marketing or a senior set of hands to support an existing marketing leader / team.Expertise includes: - Setting and aligning marketing strategy with business objectives- Creating/implementing/refining corporate and product messaging- Producing product marketing and sales enablement materials- Driving demand generation- Developing and executing on content marketing- Pushing PR and AR programs forward- Managing marketing operations and marketing automation systemsAvailable for both retainer- (preferred) and project-based work, as well as writing needs.Focused on technology-based B2B companies, with expertise in SaaS and enterprise software. Particular strength in the following segments:- Data management and analytics- Cybersecurity- Managed services

Arlington, Virginia, Us

Cambridge, Massachusetts, Us

Princeton, Nj, Us

New York, Ny, Us

Sydney, Nova Scotia, Ca

Carbide, previously known as Securicy, makes enterprise-class security and privacy accessible to fast-growing companies. Unlike “checkbox-style” compliance solutions, our information security and privacy management platform is based on universal best practices to enable customers to create, promote, and prove their commitment to security no matter which security framework or privacy regulation they wish to comply with.

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Afinety provides managed IT services to law firms. Clients can securely access critical applications and cloud-based services from any location, increasing agility and productivity, while also gaining a technology foundation that can support strategic firm direction.

Waltham, Massachusetts, Us

Responsible for driving revenue growth through effective marketing for early-stage email security innovator.

Cambridge, Ma, Us

Responsible for the strategy and execution of a comprehensive marketing strategy targeting software development organizations (ISVs) and the Banking industry for NuoDB's elastic SQL database. Also Acting Head of Marketing from Sep 2015 - Jun 2016Responsible for leading and optimizing an integrated sales and marketing team to deliver a repeatable, automated, and tested Path to Purchase, during a period of massive organizational transition. Drove the transition toward a metrics-driven funnel model focused on improving conversion rates throughout the pipeline. Led a team of 4 full-time employees and 3 interns.

Cambridge, Ma, Us

Acting Head of Marketing, Sep 2015 - Jun 2016 and Dec 2017-Apr 2018Leads company's inbound marketing efforts with ownership for content marketing, public relations, analyst relations, social media, website content / design / strategy, and brand. Integral to the development and execution of marketing strategy and sales integration.

Cambridge, Ma, Us

Led team responsible for strategy and execution of marketing programs, demand generation, lead nurturing, product marketing, and overall website management. Collaborated on overall marketing strategy and messaging. Led a complete rebranding of the organization.

Responsible for overall marketing strategy and execution prior to acquisition by EMC. Redirected marketing efforts toward a repeatable sales pattern that combined awareness, inbound/outbound demand generation, product marketing, strategic partner management, and digital marketing into a cohesive strategy.

Burlington, Massachusetts, Us

Previously Corporate Communications Manager. Responsible for global communications strategy, positioning and execution. Worked intimately with other marketing team members on the development and delivery of integrated marketing campaigns weaving together communications, product marketing and lead generation. Social media expert.

San Francisco, Ca, Us

Previously Account Executive and Senior Account Executive. Responsible for developing, maintaining and expanding client relationships through effective strategic counsel, successful awareness program management, as well as budget and team management.

Responsible for increasing public awareness of both early-stage and established technology clients.