Lori Taylor

Lori Taylor Email and Phone Number

VP Marketing, Podimetrics | Improving the lives of diabetics @ Podimetrics
Lori Taylor's Location
Greater Tampa Bay Area, United States, United States
About Lori Taylor

As an accomplished marketing leader passionate about driving growth, I’ve consistently delivered results that impact both the bottom line and outcomes. With a track record of success in high-growth companies, I bring strategic vision, data-driven insights, and cross-functional collaboration to the table.Key Highlights:🔥 Market Disruption: I thrive on disrupting the status quo. Whether it’s launching innovative solutions, optimizing customer journeys, or redefining brand narratives, I’ve led teams to create meaningful impact.💲 Revenue Acceleration: My focus is on revenue growth. I’ve orchestrated successful go-to-market strategies, resulting in double and triple-digit revenue increases across diverse industry segments.🎯 Customer-Centric Approach: I believe in putting the customer at the heart of everything. By deeply understanding their pain points, I’ve driven product development, messaging, and engagement strategies that resonate.🔍 Data-Driven Decision Making: Metrics matter. I’ve leveraged data analytics to refine marketing campaigns, optimize lead generation, and enhance customer experiences.🥇 Team Leadership: Building and nurturing high-performing teams is my forte. I’ve fostered a culture of collaboration, creativity, and continuous learning.🚀 Strengths:Advertising | Brand Strategy | Budgeting | Competitive Intelligence | Content Creation | Corporate Communications | Graphic Design Management | CRM | Customer Acquisition | Customer Marketing | Customer Segmentation | Demand Generation | Event Management | Go-to-Market (GTM) Strategy | Integrated Marketing | Lead Generation | Leadership | Market Research | Marketing Analytics | Marketing Operations | Marketing Strategy | Media Relations | Mergers and Acquisitions (M&A) | Product Marketing | Project Management | Public Relations (PR) | Sales Enablement | SEO | Social Media | Team Development | Thought Leadership | Website Development

Lori Taylor's Current Company Details
Podimetrics

Podimetrics

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VP Marketing, Podimetrics | Improving the lives of diabetics
Lori Taylor Work Experience Details
  • Podimetrics
    Vice President, Marketing
    Podimetrics Oct 2024 - Present
    Somerville, Massachusetts, Us
    Podimetrics is dedicated to improving the lives of people with diabetes everywhere. Our mission is to prevent devastating and costly diabetic amputations through innovative at-home technology and meaningful patient support. We meet patients where they are and bridge the care gap between patients and providers — saving millions of limbs and billions of healthcare dollars.
  • Datalink
    Vice President, Marketing
    Datalink Sep 2022 - Oct 2024
    Tampa, Florida, Us
    Recruited to revitalize marketing function and rebrand company to increase brand awareness, customer acquisition, and revenue growth.➤ Lead talented marketing team and collaborate cross-functionally to develop and implement marketing initiatives and campaigns➤ Partner with sales team to optimize lead generation and conversion strategies➤ Launched new brand and messaging within six months to position growing product portfolio to expanded target audience
  • Healthedge
    Vice President, Corporate Communications
    Healthedge Jun 2021 - Sep 2022
    Burlington, Ma, Us
    Promoted to enterprise role to launch a global corporate communications function within six months of acquisition. Developed and implemented strategies to strengthen employer brand, employee engagement, and satisfaction.➤ Collaborated with the senior leadership to develop and execute communication plans engaging employees and recruits.➤ Strategic advisor to CEO on communications, corporate messaging, and strategic announcements.➤ Managed M&A communications with internal and external stakeholders (employees, board, investors, and media).
  • Altruista Health
    Associate Vice President (Avp) – Marketing
    Altruista Health Jan 2019 - Jun 2021
    Reston, Va, Us
    Built a top-performing marketing team for a SaaS healthcare company providing care management solutions to health plans/payers. Led demand-generation campaigns to grow the sales pipeline and meet aggressive revenue goals positioning the company for acquisition.➤ Created and executed go-to-market (GTM) strategy that generated 233% revenue growth in 3 years, positioning the start-up company for 2020 acquisition by Blackstone/HealthEdge.➤ Improved SEO increasing website traffic by 40% and attaining a 900% increase in Google first-page keywords.➤ Increased customer engagement with 99% attendance at the Annual Customer Summit. Grew the Customer Advisory Board and launched Customer Awards, increasing customer retention and loyalty.➤ Created customer cross/upsell campaigns generating new business with an increase in revenue by 20% in one year.➤ Won the bronze award for website redesign in Modern Healthcare’s Marketing Impact Awards.
  • Altruista Health
    Director Of Marketing
    Altruista Health Jun 2017 - Dec 2018
    Reston, Va, Us
    ➤ Launched an award-winning brand in < 5 months that articulated the value proposition, differentiated the company from competitors and shared product narratives to generate marketing qualified leads (MQL). ➤ Launched thought leadership program and content strategy consisting of industry-leading blog, award-winning white paper series, and national speaking engagements.
  • Inovalon
    Director Of Marketing, Ability Network (Acquired By Inovalon)
    Inovalon May 2016 - Jun 2017
    Bowie, Md, Us
    Brought on board to elevate demand generation and customer engagement for a SaaS healthcare technology firm with 30+ products. Defined marketing performance metrics for campaigns and negotiated annual advertising contracts with media outlets. ➤ Contributed to 11% revenue growth in one year, leading to acquisition by Inovalon for $1.2B.➤ Attained 120% total MQLs (marketing qualified leads) via a demand generation strategy leveraging digital media to increase brand awareness within targeted audiences for 30+ software products in several healthcare verticals. ➤ Elevated brand awareness and customer engagement by leading the event marketing team delivering 50 trade shows and conferences annually. Increased attendance at annual customer conference in the targeted market 40%.
  • Health Integrated, Inc.
    Director Of Marketing And Communications
    Health Integrated, Inc. Sep 2014 - Apr 2016
    Tampa, Fl, Us
    Rebranded the company while leading demand generation and account-based marketing targeting high-value accounts. Increased brand awareness across digital and traditional media. ➤ Increased Net Promoter Score 22%, improving customer engagement and customer satisfaction via multiple tactics including a CEO Roundtable and a customer advisory board (CAB).
  • Mymatrixx
    Director Of Marketing
    Mymatrixx Jul 2011 - Sep 2014
    Tampa, Florida, Us
    Contributed to 112% revenue growth in 3 years, and acquisition by Express Scripts for $250M. Defined and executed marketing strategy to build brand awareness and generate revenue. Managed a 7-member marketing team with 3 direct reports. ➤ On Inc. Magazine’s list of 5,000 Fastest Growing Companies for 3 consecutive years.
  • Tampa Bay Tech
    Vice President (Vp) Of Marketing And Operations
    Tampa Bay Tech Sep 2010 - Jun 2011
    Tampa, Fl, Us
    Transformed branding, launched new website and produced conferences to recruit leading technology company and professionals as new members.
  • Tampa Bay Tech
    Director Of Marketing
    Tampa Bay Tech Sep 2007 - Aug 2010
    Tampa, Fl, Us
  • Ey
    Senior Marketing & Event Manager
    Ey 1997 - 2004
    London, Gb
    Produced the Florida EY Entrepreneur of the Year Awards Program. Managed customer-centric events and programs increasing customer retention and loyalty. Created strategic marketing campaigns generating new leads and business for multiple practice groups.

Lori Taylor Skills

Marketing Marketing Communications Marketing Strategy Corporate Communications Leadership Public Relations Strategy Social Media Lead Generation Management Media Relations Email Marketing Social Media Marketing Advertising Online Marketing Strategic Planning Copywriting Business Development Event Planning Online Advertising Crm Program Management Team Leadership Team Building Creative Direction Project Management Brand Management Cross Functional Team Leadership Budgets Event Management Internal Communications Thought Leadership Strategic Partnerships Salesforce.com Seo Customer Relationship Management Continuing Education Program Development Content Marketing Sales Presentations

Lori Taylor Education Details

  • Florida State University
    Florida State University
    Business/Corporate Communications

Frequently Asked Questions about Lori Taylor

What company does Lori Taylor work for?

Lori Taylor works for Podimetrics

What is Lori Taylor's role at the current company?

Lori Taylor's current role is VP Marketing, Podimetrics | Improving the lives of diabetics.

What is Lori Taylor's email address?

Lori Taylor's email address is lt****@****lth.com

What is Lori Taylor's direct phone number?

Lori Taylor's direct phone number is +181342*****

What schools did Lori Taylor attend?

Lori Taylor attended Florida State University.

What are some of Lori Taylor's interests?

Lori Taylor has interest in Children, Education, Health.

What skills is Lori Taylor known for?

Lori Taylor has skills like Marketing, Marketing Communications, Marketing Strategy, Corporate Communications, Leadership, Public Relations, Strategy, Social Media, Lead Generation, Management, Media Relations, Email Marketing.

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