Lori Thomson Email & Phone Number

Philadelphia, Pennsylvania, United States

As the Owner and Creative Director of Vera Doyle, I lead all aspects of our boutique shop, focusing on creating a unique and welcoming shopping experience. My primary responsibilities include curating a diverse selection of products, collaborating with local artisans, and supporting BIPOC and women-owned brands. I organize in-store events and pop-ups with local vendors, fostering a sense of community and providing a platform for small businesses. Additionally, I manage our web and social media presence, crafting engaging content to connect with our customers and build a strong online community.In addition to these duties, I design and develop a few small handmade items, adding a unique touch to our product range. My role involves strategic planning, creative direction, and a commitment to delivering exceptional customer experiences. At Vera Doyle, we strive to offer luxurious yet attainable products that make everyone feel special.

Greater Philadelphia Area

Designing and developing original quilt, pillow, and décor patterns, translating creative concepts into tangible products.Overseeing the entire manufacturing process from start to finish, ensuring each product meets high-quality standards and adheres to design specifications.Managing projects for events and custom orders, coordinating all aspects of planning and execution to ensure successful outcomes.Handling the company's web and social media presence, creating engaging content that reflects the brand's identity and maintaining consistency across all platforms.

Telford, Pennsylvania, United States

- Managing, updating, and organizing company documents to ensure their accuracy, quality, and integrity, maintaining a comprehensive and accessible filing system.- Supporting the control of master records and overseeing the document control process, including the implementation of change management procedures.- Coordinating the Training Program by ensuring that all training materials and records are accurately maintained and readily available for review.- Conducting regular audits to verify document accuracy and compliance with company standards and regulatory requirements.- Implementing best practices for document storage and retrieval to improve operational efficiency and support organizational needs.This role required a strong attention to detail, organizational skills, and a commitment to maintaining high standards of document management and control.

North Wales, Pennsylvania, United States

As a Sales Associate at Joann Fabrics, I contributed to creating an inviting and enjoyable shopping environment by providing outstanding customer service and engaging with customers. My key responsibilities included:- Operating cash registers and efficiently processing transactions, ensuring accuracy and a smooth checkout experience.- Assisting customers with product inquiries, offering knowledgeable advice on fabric, crafts, and DIY projects to enhance their shopping experience.- Organizing and maintaining merchandise shelves and displays, adhering to company standards for visual presentation.- Restocking products and managing inventory levels to ensure the availability of popular items and new arrivals.- Supporting sales initiatives by promoting special offers, loyalty programs, and in-store events, contributing to overall store sales goals.- Collaborating with team members to maintain a clean and well-organized store, creating a welcoming atmosphere for customers.My role required strong communication skills, attention to detail, and a passion for crafts and creativity, all of which helped me deliver an exceptional in-store experience for Joann Fabrics customers.

Queens, New York, United States

- Regularly changing and rotating window displays, interior display areas, and signage to showcase new inventory and highlight promotional events.- Developing and executing innovative ideas and plans for merchandise displays and window decorations, ensuring they align with current trends and brand identity.- Collaborating with the merchandising team to create cohesive and aesthetically pleasing presentations that attract customers and encourage purchases.- Maintaining display standards by ensuring all visual elements are organized, clean, and well-maintained.- Monitoring the effectiveness of displays and making adjustments as needed to optimize customer engagement and sales performance. This role required a keen eye for design, strong attention to detail, and the ability to creatively adapt to changing inventory and seasonal themes.

New York, New York, United States

As a Visual Coordinator for Thomas Pink, I played a pivotal role in maintaining and enhancing the brand's visual presentation across U.S. stores. My responsibilities included:Scheduling and conducting regular store visits, ensuring a consistent presence in NYC locations and rotating through various U.S. districts to implement impactful window displays and floor refreshes.Developing and executing visual merchandising strategies to align with brand standards, seasonal themes, and promotional activities.Establishing strong team engagement and accountability by providing training and constructive feedback based on weekly store reports and photo submissions.Collaborating with store teams to ensure adherence to visual guidelines and to foster a cohesive brand image across all locations.Analyzing visual performance metrics and making recommendations for improvements to optimize store aesthetics and enhance the customer experience.This role required a strategic approach to visual merchandising, strong organizational skills, and the ability to inspire and lead teams to achieve high standards of store presentation.

Garden City, New York, United States

In my role as a Visual Merchandising Specialist at Brooks Brothers, I was responsible for maintaining the visual elements across three stores, ensuring a consistent and compelling brand presentation. Key responsibilities included:Executing all visual elements, including window displays, interior displays, build-ups, lay-ins, and graphics, to reflect seasonal themes and promotional campaigns.Leading and participating in the planning and implementation of merchandise placement, ensuring optimal product visibility and alignment with visual merchandising strategies.Collaborating with store teams to create cohesive and engaging displays that enhance the shopping experience and drive sales.Monitoring and adjusting visual presentations based on sales performance and customer feedback to ensure ongoing effectiveness and appeal.Maintaining high standards of visual consistency and presentation across all stores, contributing to the overall brand image and customer satisfaction.This role required a blend of creativity, strategic thinking, and attention to detail to effectively showcase Brooks Brothers' merchandise and enhance the in-store environment.

New York City Metropolitan Area

- Rotated mannequins and updated outfits to reflect the latest trends and promotions- Ensured all visual elements, including signage and displays, were correctly implemented and maintained- Organized and tidied display areas to enhance the overall shopping experience- Collaborated with store associates to uphold visual merchandising standards and ensure consistency across departments- Conducted regular checks to maintain the accuracy of promotional signage and display setups

Garden City, New York, United States

- Designed and implemented engaging visual displays to enhance customer experience- Set up and maintained window and in-store displays- Coordinated seasonal and promotional setups- Ensured merchandise was presented in an aesthetically pleasing and accessible manner- Collaborated with store management and merchandising teams to align displays with trends and marketing strategies- Provided support during store events and ensured visual consistency across all department