Lori Tiernan is an outsourced CMO and strategic distribution advisor to high growth financial services firms. She has led marketing and sales organizations for venture and private equity backed organizations through growth venture rounds and acquisition. She has robust experience building the infrastructure to scale organizations and teams with a focus on increasing ARR with expertise in both retail, intermediary and institutional markets. Lori has launched public and private products across asset classes including ETFs on both Nasdaq and the New York Stock Exchange and was nominated for Best New ETF of the year in 2023. She began her career as an early hire in Institutional Distribution at Guggenheim Partners.