Successfully took on a temporary contract role, quickly adapted to new responsibilities and contributed to the department’s overall success. Created, implemented, and lead multichannel marketing efforts in assigned practice areas to achieve budgetary goals. Utilized key tools of Salesforce Marketing Cloud for segmentation for building emails. Communicated regularly with key stakeholders across the organization to provide updates of marketing efforts, budget-to-actual numbers, internal and external mailing lists, digital marketing opportunities, and more. Monitored, analyzed, and reported on effectiveness of marketing initiatives. Developed insights and made recommendations for future planning. Communicated with third party resources to identify promotional opportunities and relationships to promote PLI products.

Execute digital marketing efforts including email, social and web campaigns. Deliver data driven insights informing integrated strategies that meet engagement, conversion, and cost objective KPIs. Conduct A/B and multivariate testing to identify effective messaging, offers, and design elements. Build reports that highlight campaign results and provide meaningful analyses and actionable recommendations.

Led online subscription acquisition and sweepstakes strategies across 21 publications including Cosmopolitan, Esquire, ELLE, House Beautiful and Seventeen. Created marketing plans for website channels to meet subscription goals including creative asset development, optimizing profitability through testing, campaign analysis and reporting. Created and executed targeted email marketing campaigns that drove new customer acquisition, retention and engagement.

Developed and executed targeted online acquisition marketing campaigns that increased paid subscriptions and improved conversion rates for six publications. Optimized the design, content, layout, and messaging strategies of all online acquisition communications. Analyzed campaign performance and created reports. Developed recommendations for successive campaigns, tests and rollouts. Expanded SEM program leveraging endemic key words and competitor information.

Responsible for domestic and international online marketing plans for BusinessWeek print and digital editions; developed testing strategies and creative treatments for online campaigns. Established email marketing initiatives; managed the creation and execution of weekly email campaign. Analyzed key campaign metrics to drive day-to-day business decisions and determine future initiatives. Created site-specific banner ads and promotions to run on internal and external websites.