Dr. Lori Trudell is an Assistant Professor of Entrepreneurship in the Department of Management in the Wilbur O. and Ann Power's College of Business at Clemson University. She received her PhD in Management from Texas Tech University. She is originally from Georgia and grew up on a South Georgia farm. Growing up on her family's farm taught her to value hard work, integrity, and the value of being a self-starter. She enjoys researching new ventures and start-ups and the many dilemmas they face. Her research specifically focuses on entrepreneurial ecosystems, how ventures strategize in the face of crises, and the processes through which ventures survive and thrive. She teaches undergraduate students Family Business Entrepreneurship and Entrepreneurial Foundations, where her main goal is to help students across the board learn to think more entrepreneurially. She is active in the Clemson community, and is involved with the annual Powers Pitch Competition. In her free time, she enjoys being involved and volunteering in the Upstate Entrepreneurial Ecosystem, being outside and watching football in the fall.Lori's notable popular press pieces based on her research:https://theconversation.com/hypocrisy-penalty-investors-especially-hate-companies-that-say-theyre-good-then-behave-badly-unless-the-money-is-good-188102https://www.southcarolinapublicradio.org/sc-news/2023-07-27/a-clemson-study-shows-little-tolerance-for-companies-betraying-their-virtue-unless-the-moneys-goodhttps://eiexchange.com/content/How-a-distillery-founder-and-his-investor-went-off-the-railshttps://familybusiness.org/content/for-new-research-insights-study-one-family-in-depth