Lori Turner

Lori Turner Email and Phone Number

Chief Marketing Officer at Blue Cross Blue Shield of Arizona @ Blue Cross Blue Shield of Arizona
Lori Turner's Location
Phoenix, Arizona, United States, United States
About Lori Turner

At Blue Cross Blue Shield of Arizona, our mission is clear: Inspire health and make it easy. As chief marketing officer, my focus is ensuring that everything we do reflects this mission. Success means making it easier for our 1.9 million members across Arizona to get the coverage they need—and inspiring healthier outcomes for our members and our communities.Our goals are ambitious, challenging—and incredibly rewarding.It’s a privilege to make a difference for people throughout the state and to tell the powerful story of who we are as an organization—our teams, our members, our partners and our communities. I do this in three key ways:• Transformation: Ensuring we find the most innovative solutions for providing our members personalized, affordable, convenient care.• Strategy: Disruption is already here. What sets us apart is a culture that confronts the big questions and constantly prepares for what’s next.• Digital optimization: Digital touches every step of the customer journey, even when it’s not visible. We’re building an ecosystem that responds to and improves our members’ everyday experience.During work, I’m driven by the sense of accomplishment that comes from improving the health of our members. When I’m not tackling those challenges, I focus on other big goals: Hiking the deserts in Arizona or tapping into creative energy from acrylic painting. I’m inspired by the natural palette here; it’s unlike anywhere else in the country.Specialties include: digital strategy | transformation | executive leadership

Lori Turner's Current Company Details
Blue Cross Blue Shield of Arizona

Blue Cross Blue Shield Of Arizona

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Chief Marketing Officer at Blue Cross Blue Shield of Arizona
Lori Turner Work Experience Details
  • Blue Cross Blue Shield Of Arizona
    Senior Vice President And Chief Marketing Officer
    Blue Cross Blue Shield Of Arizona Apr 2020 - Present
    Phoenix, Arizona, Us
    Lead strategic marketing efforts for Blue Cross Blue Shield of Arizona. Build and guide high-performing teams that create exceptional marketing strategies and member experiences in every aspect of the organization.Create innovative solutions and leverage technology to help customers, support the organization’s strategic vision and share the powerful story of this organization’s work with the wider community.Provide direction, leadership and vision to all marketing functions, including:• Brand strategy• Digital marketing• Product development• External and internal communications• Advertising• Creative services• Public relations• Reputation management• Direct-to-consumer marketing• Multi-cultural marketing
  • Beacon Health System
    Chief Marketing, Innovation And Experience Officer
    Beacon Health System Aug 2013 - Mar 2020
    South Bend, In, Us
    Transformed business through digital technologies to improve provider, associate and customer experiences across Beacon Health System. Served as a member of the Executive Leadership Team.Select accomplishments:• Advanced new business growth strategies that responded to market shifts.• Led the system-wide marketing, brand, social/digital and communications strategy.• Ensured the delivery of convenient, connected and coordinated products and services to improve the patient experience.• Led a high-impact community outreach strategy.
  • Kettering Health
    Vice President, Network Marketing & Strategic Communications
    Kettering Health Dec 2010 - Jul 2013
    Kettering, Oh, Us
    Directed market development and strategic communications initiatives for the nine-county health network including seven hospitals, eight emergency centers, and 75 outpatient facilities.
  • Turner Effect
    President & Chief Executive Officer
    Turner Effect Jan 1993 - Dec 2010
    Us
    Created, communicated and implemented the strategic agenda of this integrated marketing and communications firm. Led the company for more than 18 consecutive years of profitability and revenue growth.
  • Unifi Companies - Ameritas, Acacia, Union Central And Affilitated Companies
    Union Central Assistant Vice President, Marketing
    Unifi Companies - Ameritas, Acacia, Union Central And Affilitated Companies 1987 - 1992
    Oversaw the implementation of new product launches ensuring efforts of cross-functional teams were meeting regulatory, budget and branding requirements.

Lori Turner Skills

Leadership Marketing Strategic Planning Healthcare Marketing Strategy Management Advertising Public Speaking Team Building New Business Development Public Relations Social Media Marketing Healthcare Management Process Improvement Market Research Innovation Event Planning Healthcare Information Technology Healthcare Information Technology Customer Experience Healthcare Leadership

Lori Turner Education Details

  • University Of Dayton
    University Of Dayton
    Business And Marketing
  • University Of Notre Dame
    University Of Notre Dame
    Certified Innovation Mentor Program (Cimp)
  • Mount St. Joseph University
    Mount St. Joseph University
    Graphic Design

Frequently Asked Questions about Lori Turner

What company does Lori Turner work for?

Lori Turner works for Blue Cross Blue Shield Of Arizona

What is Lori Turner's role at the current company?

Lori Turner's current role is Chief Marketing Officer at Blue Cross Blue Shield of Arizona.

What is Lori Turner's email address?

Lori Turner's email address is lt****@****tem.org

What is Lori Turner's direct phone number?

Lori Turner's direct phone number is +193739*****

What schools did Lori Turner attend?

Lori Turner attended University Of Dayton, University Of Notre Dame, Mount St. Joseph University.

What are some of Lori Turner's interests?

Lori Turner has interest in Poverty Alleviation, Health.

What skills is Lori Turner known for?

Lori Turner has skills like Leadership, Marketing, Strategic Planning, Healthcare, Marketing Strategy, Management, Advertising, Public Speaking, Team Building, New Business Development, Public Relations, Social Media Marketing.

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