Lori Tyler Gula, Ph.D. Email & Phone Number

Durham, NH, US

• Coordinate the timely delivery of communications team products and services.
• Ensure an integrated alignment of products appropriate to media relations, social, employee/stakeholder communications, and web in accordance with USDA's Office of Communication, mission area, NIFA, and communications.
• Write, edit, and review NIFA products such as blogs, press releases, fact sheets, FAQs, briefing memos, news clippings, newsletters, infographics, social media content, web content, reports, event support, special.
• Provide critical support as a member of "Rapid Response" team to respond to requests and data calls from the mission area, department or partners with well-written, concise, accurate materials by assigned deadlines.
• Provide thorough recommendations for improvements to communications materials.
• Provide strategic communications counsel to communications director to inform and enhance NIFA communications tactics and products. Represents NIFA Communications in meetings and requests in the absence of the Director.

• Develop and implement long-range national, regional, and local strategic communication plans to optimize the dissemination of agency's activities and accomplishments and increase public awareness of its mission.
• Work closely with the senior leadership to develop reports, assessments and recommendations to strengthen the organization’s communications position.
• Establish and maintain effective working relationships with stakeholders, including federal and state policymakers, agency leadership, scientific communities, the public, and collaborating universities.
• Coordinate strategic communications efforts with partner government agencies, educational and research institutions, private organizations and industry to optimize science education nationally.
• Facilitate media interviews with scientists and senior leadership.
• Coordinate newsletters, blogs, and other digital and print communication products for external audiences.

College Of Life Sciences And Agriculture, Durham, NH

• Strategic Marketing and Communications: Effort has resulted in extensive internal and external awareness and publicity of experiment station research, which has led directly to increasing research and private funding.
• Media Relations: Write and summarize highly technical, scientific research project outcomes and impacts for a broad, nontechnical audience. Serve as spokesperson, and pitch stories to and interact with reporters on a.
• Social Media and Web Communications: Since April 2014, experiment station has experienced a dramatic increase in social media and website engagement. Facebook content now reaches more than 2 million people annually.
• Crisis Communications: Anticipate and respond to crisis situations, and consult with faculty and staff to mitigate negative publicity. Crisis communications work has resulted in a more effective response to politically.
• Event Planning: Event planning successes include greater attendance at experiment station events as well as an increase in trade show booth traffic and interaction with researchers.
• Marketing Publications: Effort has resulted in consistent branding, messaging, and design.

Durham, NH

• Media Relations: Managed national, regional, and statewide publicity efforts for peer-reviewed research and outreach for the College of Liberal Arts, the Peter T. Paul College of Business and Economics, and their.
• Crisis Communications: Worked with with faculty and staff to anticipate potential crisis situations and responded to crisis situations to mitigate negative publicity.
• Government/legislative relations: Developed op-eds and outreach materials with key messages designed to educate government officials and legislators about a range of public policy issues.
• Strategic Communications: Developed and implemented strategic communications plans andmessaging with specific outcomes for targeted, key audiences. Required a high level ofcoordination, project management, and.
• Social Media: Integrated social media into communications strategies. As administrator for several UNH Facebook pages and UNH Twitter accounts, engaged diverse audiences using the most effective social media standards.
• Event Planning: Managed high‐profile events such as press conferences with commencementspeakers, media events for national presidential debates, and publicity for events with corporateand governmental partners.

Durham, NH

• Internal Communications: Editor of UNH's primary internal communications vehicle. Managedprint and online versions of Campus Journal from conception to production. Oversaw allmultimedia content creation, layout, and.
• Project Management: Oversaw transition of primary internal communications vehicle, CampusJournal from weekly print publication to an online publication, expanding access and saving theuniversity $100,000 a year in.
• Online Communications: Oversaw online communications for UNH Media Relations, includingdesign, structure, content, and maintenance of website and distribution of weekly e‐newsletterreaching 45,000 subscribers.

Concord, NH

• Principal writer and editor in corporate communications division of software development company. Implemented major external communications efforts including marketing collateral such as brochures, fact sheets, product.
• Developed and executed strategic public relations effort and trade show presence. Wrote press releases and announcements. Developed pre-trade show marketing and communications efforts, trade show programs, and.
• Lead member of the strategic group that oversaw NPO’s website. Developed and managed Web site message, writing and editing content for the site. Played key role in redesign of website. Consulted with lead web developer.
• Wrote, edited, and designed training manuals and technical documentation.

Dover, NH (Remote Working arrangement)

Manchester, NH

Concord, NH

Pensacola, FL

Conroe, TX

Doctor Of Philosophy - Phd, Higher Education Leadership And Policy Studies

Dissertation: The Purpose and Value of Agricultural Experiment Stations Today: A Perception Study of the Directors of State Agricultural.

Mba, Marketing And Public Relations

Activities and Societies: Delta Mu Delta Honor Society

Master Of Arts, Political Science

Activities and Societies: Pi Sigma Alpha National Honor Society

Bachelor Of Arts, Journalism

Activities and Societies: Alpha Phi Omega

Bachelor'S Degree, Journalism