Lori Vanover Email & Phone Number

Milwaukee, Wi, Us

Greater Milwaukee Area

As the leader of the digital editorial team, I manage all freelancers and an associate editor who follow SEO best practices to serve birding and gardening content for up to 3 million unique monthly visitors, 165,000 email subscribers, and over 1 million social media followers.• Publish 10 to 15 SEO optimized stories weekly. I top-edit all content, including slideshows and features, to ensure it adheres to Birds & Blooms style guide and the latest SEO standards.• Assign stories to in-house and freelance writers, ensuring all content is published on schedule• Work with social media and video teams to produce high-engagement content for social channels, increasing reach and engagement• Guide content decisions, using Google Analytics, Looker Studio and SEMRush to generate high-traffic content with a focus on SEO• Manage the freelance budget and recruitment of new freelance contributors• Lead strategy meetings and brainstorms to align the team on content goals and priorities• Served as the primary editorial stakeholder for the magazine’s website redesign and guided web developers’ editorial improvements• Launched expert contributor program to increase reach, prestige and EEAT• Introduced several improvements to the process of translating print content to an online format• Spearheaded the development of an effective content workflow in AirTable• Doubled site visits in my first year on the job without hiring new content creators• Increased frequency of enewsletter from weekly to daily • Collaborated with sales and marketing teams on pitches for branded content• Developed an SEO focused ecommerce strategy for the brand, working with Shopping Editors to hit revenue goals and create content for sale events, such as Black Friday and Amazon Prime Day

Greater Milwaukee Area

Country, Country Extra and Farm & Ranch Living magazinesLaunched several strategies for user-generated content and increasing connections with readers. This was in conjunction with my work creating and assigning articles, social campaigns and other content for the print magazines and websites.• Wrote and edited copy for the monthly magazines and affiliated products, including calendars • Reviewed and selected manuscripts for publication• Provided supervision, mentorship, training and guidance to associate and assistant editors, implementing improvement plans as needed• Handled onboarding of freelancers and invoice processing; managed freelance budget• Pitched and wrote digital stories that were published and syndicated across Trusted Media Brands’ websites, including RD.com, Tasteofhome.com and Familyhandyman.com, as well as MSN.com•Served as project editor on “The Best of God’s Country,” a 160-page hardcover travel book • Collaborated with the brand editor to plan editorial calendar for Farm & Ranch Living magazine• Updated content on Country-magazine.com and Farmandranchliving.com•Produced high quality content for social media channels, which increased reach and engagement, and managed a private Facebook group for frequent contributors

Greater Milwaukee Area

Country and Country Extra and Farm & Ranch Living magazines• Served as project editor on the 2012 and 2013 Old Iron calendars• Managed the digital presence on Country-magazine.com and farmandranchliving.com, coordinated social media accounts and wrote weekly blog entries• Wrote and edited stories, headlines and captions and used editorial judgment to select high quality photos for the three magazines and affiliated products• Performed nationwide radio interviews to promote Farm & Ranch Living magazine

Greater Milwaukee Area

• Wrote, edited and fact-checked articles for monthly magazine and affiliated products • Managed interns and facilitated the hiring process • Planned and managed events, including an annual residential Design Awards contest • Established industry connections for company, which opened multiple advertising streams• Wrote and distributed press releases to local media channels; edited marketing materials • Managed content planning, execution and promotion for all of the magazine’s online content, including updating the website, posting on Twitter and Facebook, and producing the enewsletter • Served as on-site editorial representative at photo shoots, helping select locations, manage models, assist with styling, and coordinate loan and placement of props

Greater Milwaukee Area

• Planned, edited and designed Welcome Home, a quarterly home and lifestyle magazine • Editor of weekly Vows and Celebrations columns • Copy editor and page designer for weekly suburban newspapers

Greater Chicago Area

• Designed and laid out daily pages, including Sunday news front and features • Edited and proofread news articles; wrote headlines and photo captions • Tracked national news wire services for breaking news• Assisted in training of two new employees