Lori Warren Email & Phone Number

California, United States

Providing branding and qualitative research consulting to organizations working to improve our communities, society, and the world in which we live.

San Francisco, California, Us

REDF invests in employment social enterprises―purpose-driven businesses that provide jobs, training, and support to people with tons of talent and fierce determination who are breaking through barriers to employment. It’s an evidence-backed approach that is working to address some of our nation’s toughest challenges.I consider myself fortunate to be REDF’s Director of Marketing & Communications for eight years. There’s a lot I am proud of, and as I provide a handful of highlights for this update, I want to emphasize that these accomplishments did not happen single-handedly—whether collaborating with a bevy of whip smart colleagues and external talent, or being given the freedom by the higher ups to do things differently—it takes a village. And I was lucky to have one.Highlights:- Rebuilt the mark/coms department, including establishing a myriad of foundational marketing principles/practices that greatly increased our impact.- Hired/nurtured a team of two incredibly talented gals and created an environment that kept them happy, challenged, and working at REDF longer than they did anywhere else.- Established the department as a vital (and beloved) strategic partner, using mark/coms to help REDF’s program teams deliver on their KPIs.- Brought a relentless asset-framed perspective to all our communications, so that we conveyed the strength, perseverance, and untapped talent of the people our employment social enterprises serve.- Partnered with some of the best external talent—photographers, graphic designers, videographers, website builders, PR experts—to take REDF’s branding to the next level.- Successfully made the case to conduct research that quantified the need for our work.- Led two website rebuilds and two graphic identity refreshes.- Played an active role in REDF’s internal DEI work, including asking those hard questions and helping people feel comfortable being uncomfortable.

San Francisco, Ca, Us

KIPP, the Knowledge is Power Program, is a national network of free, college-preparatory public charter schools dedicated to preparing students in under-served communities for success in college and in life. As a senior member of a five-person marketing/communications team, responsible for building/managing KIPP’s brand and supporting the marketing efforts of a network of 162 KIPP schools around the country.

San Francisco, Ca, Us

As a member of the senior leadership team, led all marketing and communications efforts for this 100+ year old, $135 million philanthropy. Managed $1 million budget and a staff of five developing/producing a high volume of marketing materials/content for traditional and social media. Led a comprehensive rebranding effort driven by major changes to organization’s grant making and fundraising model. Developed/implemented an advertising campaign which helped foster community support for the change and reverse a multi-year decline in annual campaign donations.

Oakland, California, Us

Launched the organization’s first communication department, overseeing all marketing, communications and public relations for this $5 million national research, consulting, and legal organization dedicated to building economic health in vulnerable communities. Led development and execution of a comprehensive rebranding effort. Partnered with top-tier PR consultants to dramatically increase local and national media coverage. Wrote and edited copy for web, press releases, marketing materials, research publications, policy briefs, and event materials.

Founded and managed strategic marketing and communications consulting firm dedicated to meeting the unique needs of nonprofit and socially responsible businesses. Provided brand development, positioning, qualitative research design, moderating and analysis, communications planning, and project management. Clients included the Insight Center for Community Economic Development, Castlight Health, Gensler, Global Footprint Network, and Mission Minded.

Directed account management, strategic planning, and new business development for this full service design, advertising, and strategy firm specializing in branding and marketing for nonprofit organizations. Recruited by agency founders to help transform business model from for profit to nonprofit clients. The branding work I led for Earthjustice, the nation's leading non-profit, public interest, environmental law firm; helped accomplish this goal, establishing the agency’s nonprofit credentials and led to unprecedented growth.

Oakland, California, Us

Implemented the discipline of account planning to this regional advertising agency. Led research efforts; provided creative teams with key consumer insights and creative strategies that increased the effectiveness of their work and the competitiveness of the agency.

San Francisco, California, Us

Managed strategic and creative development at one of the country's most successful and highly awarded advertising agencies. Clients included Sutter Home Wine, Carl’s Jr., Heublein Wine Group, Finlandia Vodka, SF Examiner, and The New Yorker, winning numerous creative and strategic awards including a Gold Effie, Clio, Ad Age The Best, and Adweek Top Ten.

M.B.A., Marketing/Decision Science

Social Science Research

B.A., Psychology, With Honors