Lori West Email and Phone Number

In this role, I designed a global centralized marketing operations team focused on digital/ technical innovation, including events executions, campaign planning, campaign delivery, performance measurement, and core operations.My achievements are as follows:• Optimized resourcing and provided real-time performance analysis by implementing a fully integrated and automated marketing tech stack, including channel-specific technologies; eliminated 100+ hours of manual reporting per month.• Ensured campaign tactic optimization, content creation / positioning, and account-specific targeting by introducing performance culture with comprehensive data analysis; secured 247x ROI in inflow and 35x ROI in revenue.• Devised marketing technology roadmap, optimized marketing automation, and CRM process / systems, redesigned reporting / budget processes, launched customer journey planning and built a performance measurement team.• Initiated an automated customer engagement program for demand generation, including increased rigor within lead qualification stages through to contract closure. Increased qualified lead creation by 52% YoY within first 3 months.

During this tenure, I built global / repeatable omnichannel campaign development / execution process. I established a company position with e-privacy laws, including setting core MDM standards in stewardship, data acquisition, hygiene, and governance. Furthermore, I instituted consistent program management in executing brand and demand generation programs globally by developing and staffing a campaign manager function. I maintained consistency and developed an impact-led approach in end-to-end campaigns through consistent campaign planning / development processes.My accomplishments within this role are the following:• Eliminated $1M in redundant spending and unlocked an additional $2M to reinvest into the overall marketing plan by leading core operations, including budget planning and management.• Increased engagement by 60% by redesigning outbound channels, including automated workflows.• Received SiriusDecision Marketing Operations Program and Genpact Diamond Award for excellence.

During my time here, I aligned business objectives and optimized marketing focus by collaborating with relevant stakeholders and developing a global marketing plan. In addition, I supported marketing organizational redesign for CSC.Below listed are some of my achievements in this role:• Restructured marketing organization and reduced overall labor cost leading skills analysis and 9-box modeling.• Redefined marketing interlock, roles, and responsibilities by developing and launching an engagement model.

During my time at BT, I drove share of wallet by identifying deep customer insight into key executive decision-makers for company's' top global accounts and interpreting insight into lucrative client conversations and business points of view. During my time at BT, I targeted top accounts by developing an award-winning technology-based global sales engagement process (ABM program). This team drove share of wallet by identifying deep customer insight into key executive decision-makers for company's' top global accounts and interpreting insight into lucrative client conversations and business points of view. During this time, I also led the marketing merger strategy for 13 acquired companies into one global professional services brand.A section of my key contribution includes:• Achieved annual ICV £3B+ and won business £500M+ through 110 accounts in ABM program within two years.• Attained Gartner "Strong Positive" rating, credited by Gartner to KAM and ABM programs three years running.• Grew key account management program by 900% within first six months by restructuring current processes; secured total annual ICV of £2B+ and won business £500M+, contributed to over £5B in won business since inception in 2007.