Lori Wolking, Cae Email & Phone Number

Towson, Maryland, United States

Lanham, Md

Developed and administered budgets totaling $5+ million and held accountability for P&L and served as a member of the executive leadership team that directed the association’s strategic plans. Helped develop and guide strategic efforts to recruit and retain workers in the asphalt industry as a member of the Workforce Development Committee.Attracted more members by rebranding Young Leaders Group to IMPACT Leadership Group, a group of emerging leaders committed to making a lasting impact on the asphalt industry through education, leadership development, and networking.Established and protected the overarching purpose, fundamental values, and ethical principles that govern the activities of the association while serving as a member of the Vision, Mission, and Values Task Group. Assisted in the AMS selection, implementation, and migration process as a member of the Association Management System Task Group.Played a key role in determining the strategic direction of the World of Asphalt Show & Conference including services, activities, and programs.Developed the strategy, design, and execution of the annual webinar program and the annual People, Plants and Paving Training Program.Led the development and execution of the Annual Meeting, Midyear Meeting, IMPACT Leadership Group Conference, Executive Committee Budget Meeting, and Technical Conferences.Planned and executed NAPA’s first ever virtual conference, the Midyear Meeting, in less than three months; secured sponsorships, sold it to the membership, and trained speakers, staff, and members on using the event platform. Maximized engagement opportunities across NAPA’s meetings and events through new and innovative sponsorship offerings.Ensured department operated within the board-approved budget and managed revenue generation and expense management.Ensured relationships with other organizations and entities were consistent and advance the interests of NAPA, its members, and the asphalt industry.

Washington D.C. Metro Area

Led 2 managers and approximately 30 staff and temporary personnel on-site at meetings. Developed and administered budgets totaling $3+ million. Served as a staff liaison to the Workforce Development Committee, Young Professionals Committee, the National Craft Championships (NCC) Committee, and the Construction Management Competition Committee.Established and led a meeting and events task force that ensured every meeting and event met the association’s strategic goals; headed a reorganization of overall meeting structure that garnered excellent feedback from members, chapters, and volunteer leadership. Oversaw the development of training and professional development offerings, development of resources to attract workers to the industry, and engagement of young professionals. Managed the members-only ABC Academy for Construction Ethics, Compliance, & Best Practices, a collection of webinars/toolkits that helped them remain current on the latest industry trends, regulatory issues, and business technologies.Achieved annual goals for recruitment, retention, and engagement by supporting the development and implementation of the membership strategy through innovative marketing and design.Collaborated with marketing staff and other stakeholders to execute marketing and promotion campaigns.Directed the strategy, design, and execution of high-profile annual events such as the National Convention, Legislative Conference, Safety Leadership Conference, Attorneys Conference, Users Summit, Chapter Presidents Management Conference, Young Leaders Conference, and Leadership Institute.Launched and directed a strategic annual summit attended by 300+ top CEOs and executives.Reduced financial risk and saved more than $500,000 in potential fees by bringing in a third-party vendor to negotiate contracts.

Frederick, Md

Supervised two managers and an administrative assistant and oversaw 30 staff and temporary personnel on-site at meetings. Consistently drove an increase in convention profit margin.Developed and successfully executed a strategic marketing plan for 400,000+ members that grew revenue and event attendance. Increased sponsorships 130% and exhibits from 250 exhibitors to 350 in three years. Oversaw Annual Meeting as well as Expo and Aircraft Display that attracted 15,000+ attendees, 350 exhibitors, and 100 aircraft

Reston, Va

Supervised one administrative assistant and approximately 20 staff and temporary personnel onsite at meetings. Held P&L accountability and developed and administered budgets totaling $2+ million.Helped promote the highest quality of programming for the meetings as staff liaison to the Education Committee whose members were some of the nation’s most well-respected entrepreneurs.Oversaw all meeting-planning functions for association’s five meetings which ranged from 100 to 800 attendees. Created and sold a sponsorship program that included a business services partner program, à la carte sponsorship offerings, and advertising opportunities in the association magazine.Facilitated meetings between association members and Members of Congress during the Legislative Conference.

Chantilly, Va

Reston, Va

Master'S Degree, Non-Profit And Association Management

Bachelor'S, Psychology