Lori Yannucci Email & Phone Number

Cleveland, Oh, Us

New York, Ny, Us

Develop omnichannel marketing campaign strategy to generate demand for Advisory services. Collaborate with consulting business line and industry group stakeholders to develop and manage campaigns that target key audiences to engage users and drive them through the funnel. Manage complex, cross-functional campaign activations. • Campaign Activation: Managed the launch of a $5 million omnichannel marketing campaign designed to build the KPMG Advisory brand. Developed campaign strategy and executed media plan that included SEO, paid search, paid social and programmatic display. Created internal collateral to create awareness for the campaign and to educate business units on how to implement the campaign in their areas. Build reporting dashboards to deliver on-demand campaign metrics to service line leadership. The campaign delivered double-digit increases in brand perception in brand lift surveys.• Go-To-Market Support: Collaborate across the organization to develop and activate omnichannel marketing campaigns to drive lead generation. Work with business unit Sales leaders to define the market, identify opportunities, and create a strategy to reach and engage audiences. Develop campaign plans that include digital media, media partnerships, client events, and content marketing. Partner with creative to develop all messaging and ad assets. Create reporting dashboards to deliver real time performance metrics and insights to stakeholders. Manage all campaign budgets.

Cleveland, Ohio, Us

Develop digital marketing strategy and execute campaigns to drive brand awareness and generate lead submissions for Flexjet and sister companies in the OneSky family. Manage marketing special projects to successful completion. Notable achievements include:• Content Marketing for SEO: Developed and implemented content strategy to improve search engine performance. Leveraged search engine performance data to define content pillars, set blog topics and create and manage a monthly editorial calendar. Incorporated blog content into Social Media publishing schedule to gain exposure and drive traffic to the blog. In one year, we increased the number of keywords in the top 3 search results by 25%, improved our search engine visibility, and drove a 30% increase in traffic to our website through the Organic channel.• Paid Search Management: Built a process to manage and maintain $500K+ paid search efforts across multiple brands. Consolidated multiple brand accounts under one Google MCC for greater efficiency in managing accounts. Set up systems for the timely processing and payment of invoices to keep accounts current and running. Created reporting dashboards to provide real-time metrics to stakeholders for improved decision-making.

Digital Marketing Consultant, Cleveland, Ohio • 10/2015 - PresentManage digital marketing initiatives to help clients increase revenue, deliver improved customer service and optimize internal workflows. Projects include:• Global digital marketing campaign manager: Work with business units at GE Power to implement global digital marketing campaigns. Advise senior leadership on digital strategy that is aligned with their sales efforts. Create strategy for campaigns incorporating email, targeted PPC advertising, organic and paid social media, and personalized landing pages. Develop all campaign content. Review and analyze metrics to optimize campaigns. Report monthly to senior leadership on campaign results.• Marketing automation implementation: Lead clients in transforming their marketing operations through deployment of marketing automation platforms, including Salesforce Marketing Cloud and HubSpot. Recommend technology platform and project managed platform implementation. Set up audience segments, created workflows to automate outreach and operations tasks, and created templates for emails and other communications. Create reporting dashboards to track campaigns and communicate progress. Traine clients on platform usage and best practices for optimizing results. • Website replatforming and ecommerce optimization: Developed a strategy for global medical device maker Volk Optical to deliver an improved website user experience and drive ecommerce and sales leads. Built a MarTech stack to support a website that would achieve Volk’s business objectives, but also complement their existing platforms. Created all project materials to support website development, including audience personas, business case, use cases, wireframes, and project plan. Worked with Volk’s corporate parent to ensure alignment with global corporate

Cleveland, Ohio, Us

Responsible for all aspects of digital marketing and engagement for a biomedical device and software maker in the wearables space. Notable achievements include:• Increased sales leads through inbound marketing: Developed an inbound marketing program to attract new leads and drive them through the sales funnel. The program incorporated content marketing, SEO, social media, email and optimized landing pages to drive site traffic and convert visitors to leads. Collaborated with Sales and Customer Care to nurture leads, close sales and extend engagement past the point of sale. The inbound sales program helped us to double our sales pipeline over the previous year. • Optimized email marketing: Conceptualized and executed email marketing program that created a 100% increase in sales leads received through email. Leveraged targeted messaging and landing pages created for audience segments and performed A/B testing to optimize campaign performance. This program, combined with an initiative to clean up our contact database and eliminate bad records, resulted in a higher ROI on email marketing. • Created a content marketing program: Developed an editorial calendar to plan topics and guide production work. Published content in a variety of formats to appeal to our defined buyer personas throughout the buying cycle. The content marketing program led to a 50% increase in site traffic and gains in subscribers to GLNT’s social media channels. • Improved ROI on paid search and pay-per-click advertising: Managed an overhaul of our Google AdWords campaigns to reduce wasteful spend and improve efficacy. Analyzed Google Analytics data to eliminate underperforming ads and direct budget to strong performers. Rewrote ad copy and implemented targeted landing pages. Overall AdWords performance improved while costs were reduced by 25%.

Cleveland, Oh, Us

Developed data-driven marketing strategies to create revenue opportunities for a regional business publication. Notable achievements include:• Multi-channel marketing: Incorporated digital channels into Crain’s marketing to complement the offline channels they had long relied on. Implemented email marketing to reduce the spend on bloated, ineffective direct mail. Built an SEO/SEM strategy to increase site traffic from search returns. Implemented social media to engage the Crain’s readership and gather valuable reader feedback.• New product offerings: Led a cross-functional team in the creation of Shale magazine, a niche business publication. Created and presented a data-based business case illustrating the projected value of the publication. Project managed the internal team responsible for the launch. Developed all marketing campaigns to sell ad space and subscriptions. The launch of Shale helped drive an 8% increase in subscription revenue, which had previously declined for several years in a row. • Events management: Managed marketing for Crain’s successful Events business. Leveraged vendor and sponsor partnerships to gain low-cost advertising and to reach new audiences. Used Crain’s channels – including print and online advertising, email and social media – to maximize our exposure to the paper’s audience. The increased marketing drove ticket sales and corporate sponsorships, doubling the Events business over the previous year. • Team leadership: Managed a five-person marketing team. Established a 360 review process to improve feedback and help team members gain a better understanding of their performances. Gained funding for learning and skills training opportunities. Promoted two team members into roles of increased responsibility.

Cupertino, California, Us

Working at the Apple Store was more than just a retail job. At first, I considered it to be an adventure, a fun departure from years of working in the corporate world. But it turned out to be one of the formative experiences of my career.What I loved most about working at the Apple Store was the opportunity to help people. My job as a specialist was about more than just selling products. It was about empowering people to use Apple technology. I valued the customer interactions because they taught me a great deal about the importance of listening to people.Apple has demanding hiring standards and, as a result, you end up working with some pretty special people. I had the opportunity to work with a diverse team where everyone had one thing in common: they were genuinely good people. You could always count on your co-workers to help you and, in turn, you had the same opportunities to help them.

London, Gb

Developed and managed marketing communications campaigns for the firm’s business units. Responsible for global Multi-channel campaigns that included the web, email messaging, print and online publications, broadcast communications, content management, and social networking.• Communications management: Redesigned communications programs to deliver more actionable, consistent messaging to the alumni segment, which helped to reduce opt-out requests and increase website traffic.• Change management: Served as a strategic advisor to leaders seeking to deploy change initiatives in their business units. Developed and deployed strategies and acted as a liaison between leadership and employees. Established feedback channels to empower employees and to give leaders valuable input. • Online engagement: Developed a social media strategy to reach the firm’s alumni community. Created and managed a LinkedIn community where alumni could connect with each other and engage with the firm. • Content development: Developed a variety of content, including slide decks, video scripts, speeches, training materials, Internet and intranet sites, social media and more. • Project management: Managed all work in the deployment of communications campaigns. Set project scope, timelines and budgets. Managed team members, including direct reports and this with “dotted line” responsibility.