Lori Yeager Davis Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Led the overall agency transformation with aggressive growth strategies, an audience-centric strategic process, a modernized operational structure, a revamped leadership team, and enhanced data capabilities. Delivered growth by consistently increasing profit and revenue (+26% YOY growth in 2021) and winning new business from General Mills, Edward Jones.

Seattle

Served as both the brand and business lead for the T-Mobile account. Responsible for directing brand equity development and integration across multiple agency relationships (10+) and T-Mobile business units. Partnered with T-Mobile senior leaders to develop compelling market positioning aligned with new products and promotions. Active in day-to-day.

Senior owner of account leadership team and core strategic disciplines (planning, media, digital, CRM), assuming primary responsibility to deliver the strategy and execution of cross channel marketing campaigns for a select group of blue chip clients including Dell, Ford, and United Health Group.

Minneapolis

Provided global strategic leadership over all brand marketing activities for the $600+MM licensed business unit of Activision that publishes some of the most iconic brands in the interactive entertainment industry including Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy. Led the development and execution of consumer and trade.

Greater Minneapolis-St. Paul Area

Oversaw the Account Planning, Media, CRM, Social Strategy and Analytics disciplines to ensure delivery of a holistic, data-inspired approach to solving client business problems. Successfully built a robust analytics function within a creatively driven agency. Strategic approach and team were instrumental in winning new business from Raymond James, Simmons.

Greater Minneapolis-St. Paul Area

As executive business leader of one of the fastest growing interactive agencies in the US, strengthened the overall strategic offering of the agency and proactively found ways to leverage the agency’s digital DNA to achieve aggressive growth goals. Drove the formation of client strategies with heavy upfront involvement and strategic checkpoints throughout.

Charged with leading the evolution of Campbell Mithun's youth marketing practice (KidComm). Led a cross-functional team of 30 individuals (from strategy, creative, media and production) responsible for delivering over $8 million in annual agency revenue from youth-oriented clients such as Coca Cola, Burger King, General Mills and Alberto Culver.

New York City And Minneapolis

Led strategic planning for a variety of CPG brands including St. Ives, TRESemme, Fresca, Nestea, Nature Valley, and Pop Secret.

San Francisco Bay Area

Led the production-heavy account managing the development, execution and integration of all advertising, public relations, event sponsorships, promotions and digital initiatives.

Provided strategic marketing leadership over multiple consumer segments and global regions; managing the execution of advertising and communication programs from an integrated perspective.

Led successful integrated marketing effort for launching Microsoft Actimates in the US and UK.Served on the General Mills new product innovation team for 2 years - leading to the launch of Golden Grahams Treats and the repositioning of Nature Valley Granola Bars.