Lorna Bruce Email and Phone Number

>Lead on strategy and management of product specific campaigns across credit cards, loans and insurances to benefit existing customers while maximising returns> Relationship Manager for creative and print agencies to ensure strong collaborative working relationships> Sainsbury's Bank GDPR marketing lead - working with the Sainsbury's Group

> Sainsbury's Bank led on a GDPR multi-channel regional trial to test consent as a route for opt in. > Worked in an Agile Team across Sainsbury's, Sainsbury's Bank, Argos and Habitat.

> Marketing led on launch of Sainsbury’s Bank new panel car and home insurance> Utilised consumer research to develop launch creative and messaging> Led on website build, SEO, online and offline communication strategy and implementation

> Introduced test and learn activity on pet insurance to continually develop communications and improving results> Designed and led the roll out of Pet Insurance POS within stores pet aisles, also sought out and secured promotion on JS Pet Food packaging

> Developed 5 clubs across Edinburgh and surrounding area. Enabling both pre-chartered clubs to charter at the end of my year.> Supported club committees and advised/ challenged them to be the best they can be, resulting in all 3 chartered clubs being Distinguished and 2 President’s Distinguished.

> Lead on strategy and execution of VisitScotland off-line retention marketing campaigns > Key VisitScotland liaison for Glasgow 2014 Commonwealth Games> Conceive and deliver fully integrated multi-channel marketing plan for Bannockburn Live - a sell-out event> Develop TV campaigns, both creative and media execution, inclusive of investigating new media opportunities

> Lead on strategy and execution of VisitScotland's on and off-line retention marketing campaigns> Lead for UK and Ireland team on cross-departmental project to streamline prize draw process improving legal compliance and creating a centralised governance database> Coached Assistant Product Manager

> Lead the UK & Ireland Autumn 2009 marketing campaign and National Year of Food & Drink campaign 2010 to drive awareness and value growth across a variety of product and market sectors> Growth Fund marketing expert providing insight at director level to industry proposals> Instigated and executed VisitScotland monthly email campaign in 2008 including test and learn strategy> Developed and implemented first Republic of Ireland marketing plan including the introduction of bespoke a VisitScotland direct mail for the market> Managed 4 Marketing Assistant and an Assistant Product Manager

> Managed complex relationships with international brand owners to deliver UK tailored plans and campaigns- inc. media, CRM, PR and promotions> Mastered drinks industry legislation and alcohol trade complexities swiftly to drive Rémy Martin volume share of V.S.O.P. to 61%> P&L responsible

> Drove insight from qualitative and quantitative research into sensory profiling, packaging and advertising, to deliver artisan NPD which revitalised Helga's brand> Developed and implemented a seasonal product strategy, covering all consumer touch-points yielding 20% profit growth> Cultivated and executed joint sales promotion with partner brands to reinforce brand position

> Strategic channel review for Huggies nappies to grow brand presence

> Responsible for the development and implementation of category segmentation and brand plans with P&L accountability for £20M

> Lead strategic partnership with Boots the Chemist on Incontinence to grow the category> Launched Depend Mini Ultra into the UK market> Relaunched Kotex Brevia into UK market> Responsible for management of product forecasts to +/- 10%> Investigated opportunities with business analysts to identify and fill product gaps

> Progressing through graduate training programme honing marketing skills with exposure to European markets as well as UK

> Progressed through graduate training programme honing sales skills through face to face negotiations