After Twenty20 Capital acquired The Recruitment Co. (formally part of the Cordant Group) in 2020, I was drafted in to restructure and rebuild the marketing team whilst overseeing a full rebrand, contributing to the businesses evolution from Cordant People, a £4.3M EBITDA brand, to the £7.7M EDITDA powerhouse it is today.As Brand Strategy Director, it is my responsibility to ensure high-quality work is produced across all areas of the marketing team. I oversee and actively contribute to the development of marketing output across the business. By combining strategic thinking with a commercial mindset, I deliver solutions on time and effectively manage a £1m marketing and advertising budget. I’m proud to contribute to shaping the business culture by providing motivational and engaging communications and promoting the vision, CSR initiatives and purposeful business activities. I utilise data to demonstrate success - developing and understanding customer segmentation, insight and market dynamics to develop and influence all integrated marketing campaigns.Through highly developed management skills, I lead the in-house marketing team (1x Marketing Manager, 1x Graphic Designer, 1x Data Analyst, 1x Videographer, and 1x Social Media Apprentice) and agency partners. My strong internal stakeholder management skills allow me to collaborate with other business functions to develop and optimise marketing plans. By acting as a brand champion, I shape strategic and operational marketing programs that inspire advocacy.

During a period of transition, I took on a leadership role in the global recruitment business Staffgroup (previously Eurostaff), managing a £700,000 budget and leading their comprehensive rebranding in preparation for sale, following its acquisition by Twenty20 Capital. I implemented new marketing processes, enhanced the support function, and refined internal and external communications strategies. As the leader of a dedicated team of three marketing assistants, we improved the business's communication framework and elevated its industry standing. My time in the role was marked by a series of impactful projects aimed at redefining market positioning, understanding audience behaviours across diverse territories, and amplifying digital exposure through the development of a cutting-edge multilingual website.I championed the delivery of dynamic web content and the introduction of best-practice social media initiatives, driving engagement and brand visibility to unprecedented levels. By tapping into the team's expertise, I effectively inspired a comprehensive overhaul of sales documents, bids, and presentations, infusing them with a fresh, captivating aesthetic that resonated with target audiences. Additionally, I seamlessly integrated job boards into the marketing mix, continuously monitoring and optimising their usage to maximise impact and effectiveness.My unwavering passion for building powerful brands fueled my ability to work with the team in conceiving innovative campaign ideas and executing initiatives across the entire marketing spectrum, driving tangible results and cementing Staffgroup's reputation.

Alongside my brand-level support for Cordant, I supported the Group's journey into a social enterprise. The goal was to maximise profits and reinvest them into programs that created a positive impact on society as a whole. This role ignited a sense of fulfilment in purpose-led strategies, which I have embedded and carried into all roles since. I believe in helping people lead more meaningful lives while contributing to a better society.As part of this role, I managed a comprehensive rebranding initiative, creating new values aligned with our mission to create positive social change. I also oversaw the PR/positioning process, ensuring that our efforts resonated authentically with stakeholders and communicated our commitment to social responsibility effectively.Collaborating closely with charities and partners, I forged meaningful relationships that boosted our social impact and extended our reach into communities in need. I implemented an engaging communications strategy that not only highlighted our business's evolution but also inspired stakeholders to join us on our journey toward a more sustainable and socially conscious future. The strategy encompassed diverse channels, ensuring that our message of social responsibility was communicated consistently and compellingly across all touchpoints.Through strategic leadership and a deep commitment to social values, I successfully navigated our business's transformation, positioning us as a respected social innovator in our industry.Key Successes:- Over £138,000 raised for multiple charities- Free time offered to a community housing project in Harpurhey, Manchester- Delivery of Modern Slavery Training to 1,569 front-office colleagues and 92 senior managers - Launched the award-winning Be Seen, Be Heard campaign in partnership with Unseen

As PMP's Brand Strategy Manager, I participated in transforming the business from a loss-making asset into a thriving entity, generating over £10 million in EBITDA. I supported the renewal of a £150 million e-commerce contract, ensuring sustained revenue growth, and played a part in the sale of PMP to Challenge TRG Recruitment.Reporting directly to the Managing Director and serving on the senior management team, I devised comprehensive marketing initiatives that propelled PMP's brand presence to new heights. My responsibilities spanned print, web, social media, events, market analysis, literature creation, advertising, bid/tender writing, and CSR project delivery.Managing a team of 3; including a marketing assistant and two digital marketing executives, I led the development and execution of impactful campaigns to cultivate and nurture client and candidate relationships.My proactive approach, coupled with my analytical thinkings and multitasking abilities, fueled heightened brand advocacy and industry recognition. As a team, our united efforts led to accolades including PMP's recognition as the Best Large Recruitment Business at the Global Recruiter Awards and the Back-Office Support Team of the Year (for the Marketing team) at the Recruiter Awards, both in 2019.A standout achievement in my career was conceptualising and executing the award-winning campaign "Be Seen, Be Heard" for modern slavery charity Unseen. This groundbreaking initiative raised awareness of modern slavery in high-volume recruitment and supply chains, earning widespread acclaim and raising over £55,000 in much-needed funds. PMP's receipt of the Best Equality & Inclusion Cause Campaign Award further acknowledged the campaign's profound impact and the business's dedication to driving meaningful change.

During my time at Cordant Services, I played an instrumental role in driving the business's growth, catapulting sales from approximately £50 million to an impressive £200 million whilst positioning the brand as a respected leader in preparation for its eventual sale in 2021.Managed a team of 3; I led the overarching brand strategy, working with and nurturing the team in gathering business intelligence and industry data in order to identify the most effective communication channels for diverse market sectors and target audiences. My role encompassed a wide array of responsibilities, including designing and developing innovative marketing materials across various mediums, delivering engaging website and social media campaigns, and ensuring a constant flow of relevant content to inform audiences. Leveraging my expertise in content creation, I authored expert blogs and news pieces and optimised SEO content to enhance online visibility and drive organic traffic.I supported the delivery of compelling bid/tender documents and presentations to capitalise on sales opportunities and oversaw all PR activities while collaborating with external agencies to boost coverage and mitigate risk. Throughout my tenure, I fostered close relationships with individuals from all levels and areas of the business, ensuring their alignment and synergy in our marketing efforts. My commitment to excellence, coupled with my strategic vision, contributed significantly to Cordant Services' remarkable growth and success in a competitive marketplace.I was later drafted back into supporting the Cordant Services team on their acquisition by Twenty20 Capital in 2020; working closely with the transformation team to get the brand 'sale ready' This activity led to the eventual purchase by Bidvest Noonan in 2021.

I entered the marketing arena just as Facebook was emerging as a powerful platform. At the time, the role I acquired didn't exist, but I recognised both a gap and an opportunity for the business to embrace social media and digital marketing and pitched the idea for a digital team to the management team. With business-wide buy-in I transformed the existing marketing model, moving it into the digital age. I led projects ranging from sales promotion to event management, public relations to advertising, website development to app builds, social media launches for key characters and ranges as well as product placement/media liaison. My primary focus was to amplify the company's brand awareness; crafting comprehensive briefs and captivating artwork for multifaceted marketing campaigns. By meticulously analysing market dynamics and embracing innovation, I could showcase UK Greetings' many brands and characters; growing awareness and engagement. My efforts culminated in the phenomenal success of brands such as Boofle, which has since achieved unprecedented sales and popularity.I led product placement campaigns, building strategic partnerships with production companies, blog writers, and talent agencies to amplify brand visibility, and leveraging my copywriting abilities, I crafted compelling narratives for industry publications. I remained at the forefront of emerging social channels, meticulously researching and implementing innovative techniques while monitoring trends to ensure sustained relevance and competitive advantage.

As a Category Coordinator I had the responsibility of arranging greeting card displays that grabbed shoppers' attention within supermarkets. My role was a blend of creativity and organisation to deliver solutions that not only showcased the product in the most compelling and attractive way possible but factored in consumer buying habits and placement of products to boost sales. This involved a multifaceted process, including product selection based on historical sales data, trend analysis to select new lines/designs, building showroom display concepts for client approval, utilising cutting-edge planning tools to create digital plans for the merchandise team, and collaborating closely with the field teams to bring visions to life in store. Additionally, I oversaw the coordination of client re-orders, handled general administrative tasks, and ensured that all departments, from editorial to design and production to picking/packing, were well-informed and aligned on seasonal and everyday activities. In this role, I thrived on the fast-paced nature of the retail environment whilst deep-diving into consumer psychology. I constantly aimed to elevate the visual appeal of products and create memorable experiences for shoppers.

Upon graduating, I embarked on a part-time role at MML, where I spearheaded the management of manufacturing and logistic processes for their esteemed and recognised clients. This experience not only honed my customer service skills but also fostered the development of my organisational prowess and overall work ethic. Working in tandem with both internal teams and external clients, I managed the seamless turnaround of products, ensuring the utmost satisfaction. My responsibilities encompassed a wide array of tasks, from handling administrative duties to actively participating in customer meetings, where I adeptly addressed inquiries and concerns. Utilising bespoke software, along with Excel and Office applications, allowed me to streamline operations and enhance efficiency across the board. Through this role, I cultivated a keen eye for detail, learned to navigate complex logistical challenges, and strengthened my ability to deliver exceptional customer service in every interaction.

At GREEN I worked on the PR and promotion of a campaign to ‘Beat Blue Monday”, the most depressing day of the year. I got the story into all the nationals and also some local media. My role was to liaise with the press and get sufficient coverage on the day. I wrote press releases and was included in brainstorms, many in which my ideas where used.

Gotchaliverpool.co.uk is a student website that showcases reviews and features from students and members of the public. My role on the site was as a freelance and feature writer and I also had an editorial role where participants sent their work to me to be proof read before publication.

At LAP I was assisting the sole owner/founder of the business doing basic admin duties, helping her pitch ideas and putting together PR packs and cutting files. I was also trusted to run the office while the manager was away.