Lorna J Murphy Email and Phone Number

Empowerment Through Knowledge and SupportAt Love Harmonize Manifest, my goal is to empower individuals on their journey to holistic well-being. I believe that true health is a harmonious balance of mind, body, and spirit, and I am here to provide the knowledge, guidance, and support needed to achieve that balance.

Crafted and implemented the Finance Central Analytics Strategy to provide HERE management with analytics that are single sourced and accessible in real-time, replacing PowerPoint and debates over numbers• Transitioned all Operational Expense, Sales Lifecycle (Pipeline, Booking and Revenue) and Product P&L reporting from decentralized, manual processing to a centralized, low-cost standard model that is Repeatable, Auditable, and Automated resulting in 7 FTE reduction • Design and execution of a party Hub which generates a unique ID for a party which follows the customer/vendor through its life cycle• Information Asset lineage from source to analytic usage in an easy-to-use visual representation• Lead an analytics champion group focusing on training, branding, cataloging, and securing information assets with Tableau and Qlik

Refinement and implementation of enterprise data governance strategy• Full ownership of information management lifecycle: Starting with identification and definition of the organization’s critical data, ensuring lineage is documented, understood and readily available as an artifact for regulators, overseeing creation and monitoring of data quality rules, ensuring that issues are logged, and the appropriate remediation steps are implemented and finally ending with enforcing the accurate use of data for both internal and external reporting• Chairperson for two EDG community meetings with the focus of crafting a strategy to support the operating directives and critical assessment of the strategy at least annually• Lead for a proof-of-concept project using Cambridge semantics, Pentaho, Hadoop, Neo4J and Linkurious

Responsible for the organization’s client data• Implementation of a Master Data Management strategy; including chairing a Data Governance council and working group• Owner and co-designer of the Client Data Warehouse• Development and execution of a Business Intelligence strategy beginning with data capture and completing the process with archival of reports. Cognos selected as BI toolset and rolled out as the across the organization• Development and execution of a CRM strategy including SalesLogix application redesign and robust reporting capabilities• Design and development of an automated Aggregate Credit Exposure tool used for credit authority approval workflow

Responsible for all facets of organizational reporting from operations to executive dashboards• Created numerous automated reports, allowing business leaders to manage and measure their department’s goals.• Redesigned accounting and securitization reporting including automated balancing reports, which improved efficiencies and comfort over financials.• Developed a Business Intelligence strategy beginning with data capture and completing the process with archival of reports. Strategy adopted and implementation in process.• Redesigned existing Business Objects universes for improved efficiencies, additional functionality and automation of reporting. Created new universes to support a tactical reporting environment upon completion of a reporting data mart.• Optimized Data mart design to enable an efficient reporting environment.

Ensured that credit risk reporting teams had the necessary data and tools to perform business and compliance reporting of risk management activities; including support of initiatives such as Loss Given Default (LGD) modeling, Office of the Comptroller of the Currency (OCC) reporting, Basel, Operational Risk Assessment Process (ORAP) as well as functioned as a liaison between the Business and IT.• Created dashboards and automated reports, resulting in 50% FTE reduction and 75% increase in data availability.• Developed and implemented an end-to-end Business Intelligence strategy (data capture through report archival).• Upgraded existing reporting environment from Business Objects 6.5 to XIR2, resulting in the automation of all existing reports.• Conducted analysis of existing process flows. Implemented solutions and/or automated processes, resulting in a more efficient processing environment.

Managed a team responsible for design and implementation of a workflow application spanning 15 departments as well as quarterly releases• Designed and implemented a workflow application, which reduced customer implementation time and increased sales.• Designed and developed a workflow reporting database and custom reporting application used by internal project managers and sales to monitor the various stages of a customer implementation. • Developed a testing tool to performance load test the workflow application and report the results.

Management of a team responsible for all Customer Centric and monthly management reporting, as well as Team lead for a team of Siebel developers who developed a full cycle Treasury Management product implementation system.• Designed and developed Enterprise Integration Manager (EIM) scripts saving consultancy fees and reducing time to production.• Designed and developed PL/SQL procedures resulting in a savings of 40 hours per month.• Created Several Business Objects Universes, reports and alerts.• Managed a Siebel application upgrade from 99 to Siebel 7.7 moving from a desktop to web based application, resulting in improved support of the application and more efficient quarterly releases.