Lorna Daniel Email & Phone Number

Managed technical designer direct reports to guide the digital transformation objectives of utilizing 3D at the development, fit and marketing stages. Optimized and accelerated product development by 75% as part of 3D Steering Commitee. Utilized 3D CAD, & PLM to communicate with cross-functional teams & vendor partners.

Conducted fittings with designers and fit models and on dress forms for in-house and private label brands specializing in Women’s sleepwear and Loungewear. Conducted fittings for Men’s and Kid’s for holiday family programs. Created costing and graded techpacks in Excel and SaaS PLM system (Blue Cherry). Communicated with worldwide team, factories and.

New York, NY

Traveled internationally to visit handloom production. Worked with handloom vendors and clients to ensure timely production and delivery. Coordinated with freelance developers to create online Fabric Library. Attended conferences and events to educate regarding handloom and slow fashion. Reviewed fabric library and custom designs with industry.

New York, NY

Created marketing initiatives to garner interest in Handloom with fashion designers, schools, blogs, industry events, etc. Corresponded via email and in-person appointments with designers and vendors to attract new business. Conducted personal appointments and participating in trade shows with potential clients in New York. Traveled domestically to.

New York, NY

Created initial techpacks for showroom samples as part of a four person Design team. Prepared samples and participated in fittings. Coordinated looks and dressed models for seasonal lookbook and e-commerce photoshoots. Utilized Web PDM and SAP systems to issue Production contracts. Tracked showroom samples that went out to showrooms, store photo shoots and.

Assisted Senior Knitwear Designer and Creative Director with seasonal collections from initial proto through production. Created and updated sketch boards, fabric boards and proto charts. Compiled collection line plan for Design and Sales. Updated Web PDM techpacks. Conducted Fabric and Yarn sourcing and follow-up. Corresponded daily with Asia factories..

Created design cards in Excel with sketch, color and spec information for accessories and footwear to send to factories. Hand sketched various shoe designs, socks and hosiery. Utilized Connectrix Brand Manager to create style numbers. Created color memos for materials used in Fall/Holiday 2010 utilizing color lab.

Assisted the J. Mendel design team in preparing for the Spring 2010 presentation, Pre Fall 2010 presentation and currently with Fall 2010 fashion show. Aided with flat sketching on Illustrator, embroidery layouts and fabric manipulation techniques. Organized fabric library for each collection, utilized Photoshop for organizing fit photo and Illustrator for.

Corresponded daily with international factories to ensure production quality and timely shipment. Updated line orders using AS400 and SAP systems. Participated in meetings with visiting vendors and brand-wide business planning. Aided costing department to prepare cost evaluation and sales reports. Acted as liaison with Product Development Department and.

New York, NY

Assisted head designer to organize photo-shoot for Norma Kamali Collection online catalogue. Utilized Adobe Photoshop to catalog vintage collections and press archives. Managed daily functions of operating store including communicating with clients, and disseminating emails to prospective customers alerting new collection. Aided customers with product.

New York, NY

Facilitated dyeing, silk screening, and preparing contemporary collection. Worked on photo-shoot for latest collection and organized collection order information into computer catalog. Performed errands in Manhattan between suppliers and stores.

Fit Degree Program, Fashion/Apparel Design

Associate Of Applied Science, International Fashion Design

Bachelor Of Science, Management; Marketing & Finance

Ibo Hand Flat Knitting