Lorna Walker Email & Phone Number

Miramar Fl

Lead citywide marketing and communications strategies to promote the services and programs to residents and businesses. Manage a team of marketing, communications, graphic designers and media buyers to strategize and implement the City’s top priority initiatives and annual events, including developing multimedia marketing strategies for 17 departments, securing media and creating SOPs and strategic planning to achieve annual goals.

Amplify and grow local advertisers’ brands organically on Social Media, via a proprietary technology platform that identify and engage with local Social Media Influencers to create content and build authentic marketing campaigns that resonate with their target audiences.

Phoenix, Arizona Area

Led a team of 9 providing multimedia marketing solutions including print, digital, direct mail and digital marketing services to the multihousing, real estate and homebuilder industries in Phoenix. Oversaw marketing, sales, SEO of websites, newspaper and magazines associated with Real Estate, Homebuilder, Rental / Multihousing industries.• Successfully achieved 107% of goal and positive year-over-year growth within 6 months.

Greater Los Angeles Area

Company Leader of 12 direct reports to build and integrate 435 Digital Marketing Services offering Websites, SEO, PPC, Content Marketing and Social Media Management. Full training of print reps and managers to capture market share and reduce churn. • Paced at 486% over previous yearOur main focus is help businesses get found online when consumers are actively searching for products and services they provide with a goal of growing their customer base and revenue. We create customized digital marketing solutions tailored to the businesses long term growth

Deerfield Beach Fl

Google certified Company Leader to formulate and implement the 435 Digital Marketing Services arm to provide website development, SEO, PPC, Social Media Management and Content Marketing locally. Hired, motivated, trained and coached a sales team of 13 direct reports to effectively sell a new digital solution to South Florida businesses. • Achieved 78% integration with the Advertising Department.• Developed this new revenue stream pacing at $2.8M after launch. • Developed business model for revenue projections, staffing, compensation, vendor selection and training. • Realized new and incremental revenue for $1.8M Local Retail and $145,000 Auto.• Awarded Tribune President’s Club Leadership Award and Sun Sentinel Manager the Year.• 435 Digital Sun Sentinel led the digital marketing revenue growth Tribune-wide. The Digital Marketing Servces strategy is designed to help businesses build their search, social media and "findability" presence online.

Fort Lauderdale, Fl

Led team of 10 to provide marketing solutions for over $6.5M in annual revenue. Developed goal achievement strategies and grow market share through acquisitions, churn reduction and account base upsells. Motivated, trained and coached team to effectively offer multimedia solutions to local businesses.• Top digital revenue for 3 consecutive years with 38% year-over-year growth.• Restaurant spadea secured $80,000 in new revenue.• Special issues and premium rates in the Society Scene weekly tabloid realized over $122k in new revenue.

Fort Lauderdale, Fl

Events Sponsorship and Community Integrated Partnerships for more than 250 annual events sponsorships and partnerships with non-profit, venues and cities to grow brand, circulation and nontraditional revenue. Led 6 events managers and vendors. Initiated spend as a requirement for marketing and events sponsorships.• Served on area-wide strategic teams to identify target demos and strengthen brand. Secured significant growth in South Broward versus The Miami Herald and duplicated in Palm Beach versus The Palm Beach Post.• Sun Sentinel Children’s Fund – increased fund awareness and donations. Served on Grants Committee.• Implemented and trained staff on International Events Group (IEG) to increase ROI from over 250 sponsorships. • City partnerships secured over $300,000 new revenue annually.• Venue Partnerships secured $275,000 new revenue annually.• Marketing Partnerships- developed and secured sponsors for Kids of Character in Broward School District with 94% participation, 400,000 students and won national award. • Successfully launched Life’s Victories, a News Day concept localized in South Florida with year-over year revenue growth, as well as Matters of the Heart, Life’s Little Champions, Holiday Headquarters and Halloween Headquarters. • Community Ambassador with Broward Center for the Performing Arts that brought back partnership after three years out and Children’s Service Council of Broward County.• Two -time Sun Sentinel President’s Award winner. • Miramar-Pembroke Pines Chamber Pinnacle Award recipient.• Recognized as American Cancer Society Woman of the Year recipeint