Being the first dedicated workplace culture consultancy in the Middle East, we are working with clients that are truly passionate about building their superpower culture!My clients are based across the UAE and Saudi Arabia and span industries including Federal Government, Military Aviation, Utilities Providers and Investment Funds. We work to assess, define, activate, and embed positive workplace culture in 9-12 month, high touch culture transformation programmes.Our purpose: We improve lives by making great culture the norm, not the exceptionThe vision: To create a movement that inspires brands to make culture their superpowerThe mission: To be the catalyst that sparks change through culture

Certified CTI Coach & EQ practitioner, accredited by the International Coaching Federation. Coaching and consultancy for values-driven leaders who want to build a positive culture, their personal brand, and create award-winning teams. Speaker topics: ★ Workplace culture★ Diversity & inclusion★ Personal branding★ Mental health★ Employee engagement

Leading a team of three expert marketers to craft sustainable growth communications strategies for B2B and B2B2C audiences. Responsibilities include corporate and employee communications, and product marketing, as well as social media, events and exhibitions and PR.★ Developed internal communications and the first iteration of the employee wellbeing programme, and employee engagement measurement tool.★ Responsible to design and execute go-to-market plan★ Launched LinkedIn, Twitter, Instagram and Facebook★ Delivered on the digital paid media strategy including the development of lead magnets, achieving above benchmark CTR★ Delivered flagship event strategy and operations, including 9 expert panel sessions and 2 keynote speeches★ Product marketing lead, including competitor analysis, UX review, tagging strategy, onboarding and in-app communications, and customer communications support.*** About VIWELL ***VIWELL is an exciting new movement bringing wellbeing to the workplace through employee engagement events and a digital wellbeing solution. The app delivers holistic, in-person and technology driven experiences, recognition and rewards programmes customised to organisational needs. VIWELL provides a ‘whole person’ guided and balanced approach to employee wellbeing by focusing on six pillars: emotional, physical, social, financial, nutritional and professional. By providing employers with real-time insights and data through smart dashboards and reports, wellbeing programmes can be tracked and customised towards employee needs. - Visit our website viwell.com

Responsible to design and execute communications in support of the people strategy and implement across the ADNOC Group of companies, in line with the organisational vision, mission and values.★ Facilitated strategy workshops for each stage of the HR function value chain, and support change communications★ Developed a distinct brand identity for Human Capital communications★ Responsible for a the full suite of HR communications, including speech writing and email support for senior leadership★ Facilitated employee engagement and change management through internal communications and roadshow support.

The first employer brand and talent attraction specialist in the ADNOC Group. 🎖Shortlisted for Solo Talent Brander of the Year, at the 2021 Talent Brand Alliance Awards. 🎖Finalist for HR Rising Star CIPD awards.Engagement champion for talent acquisition SVP. Helped drive 109% rise in team engagement in just one year. AWARD WINNING SUBMISSIONS:🏆Winner GCC HR Gov Employer of Choice 2021🏅 Winner: Talent Acquisition for CIPD HR Team of the Year🏅Finalist CIPD Employer of Choice 2021★ Talent acquisition digital transformation★ Event producer for 150+ person townhall events ★ #IAmTheDifference campaign ★ Diversity & inclusion strategy & training★ Employee advocacy; LinkedIn training★ Talent acquisition data strategy designResponsible to lead innovation in Talent Acquisition function using digital marketing, latest technology, including AI, and social media channels, to support effective sourcing, profiling and attraction of the best available talent. Develop strategic integrated communication plan that supports ADNOC position as an employer of choice by delivering a dynamic employee value proposition. Enhance ADNOC employer brand awareness, reputation management and social engagement, to attract right-fit candidates globally who embody ADNOC culture and believe in the vision. Map and optimise the onboarding touch-points to to support incoming employee wellbeing and engagement, and foster employee brand advocacy from within.*** About ADNOC ***The Abu Dhabi National Oil Company Group is one of the world’s leading oil and gas companies, with a production capacity of around 4 million barrels per day. ADNOC manages 95% of the UAE’s proven oil reserves and 92% of the country’s gas reserves.

Founder of the confidence and personal brand building project for women who want more in the Middle East. Supported by a team of fantastic volunteers across the UAE.

Team leader of seven, including digital project managers, data strategy, design, and content specialists. Designed and executed comprehensive marketing and communication strategies to support brand awareness, sustainable growth, and patient experience enhancement.Also a professionally trained Six Seconds EQ coach. Working with Learning and Development team to implement emotional intelligence coaching combined with psychometric tools, to support talent and leadership development across the organisation. Lead for:✨ Digital-first strategy✨ Content marketing✨ Website management✨ UX design, user testing & conversation rate optimisation✨ Search engine optimisation (SEO) ✨ Social media management✨ Paid media management (campaign and always-on) & lead nurture✨ Market research, analytics & reporting *** About Cleveland Clinic Abu Dhabi ***Cleveland Clinic Abu Dhabi, a Mubadala Company, is a world-class multispecialty hospital on Al Maryah Island in Abu Dhabi, UAE, specifically designed to address a range of complex and critical care requirements unique to the Abu Dhabi population.

Responsible for launching dual language (en/ar) website, clevelandclinicabudhabi.ae, to coincide with the opening of the hospital in 2015, as well as the internal communications platform. Managed project end to end including wireframing, design, technical development, content injection, UATs and subsequent enhancement activity. Managed social media channels, and launched dual language hospital presence on two new channels, Instagram and Twitter. Developed strategy and managed campaigns, editorial calendar and social paid media, to bring total social following to over 400k followers over a 2 year period. As part of the content strategy, developed and launched HealthByte, the health and wellness blog by Cleveland Clinic Abu Dhabi.

Development and implementation of an integrated marketing and communications strategy. Responsibilities included internal and external communications delivery, developing marketing collateral and social media management. Wholly responsible for the company website and intranet, including CMS administration and copy writing. Charged with coordinating and managing events and exhibitions. Also lead on the design and implementation of employee wellbeing and engagement initiatives.*** About Global Medical Solutions ***Established in Abu Dhabi in 2006, Global Medical Solutions Hospital Management LLC, is a wholly Emirati owned company which specialises in hospital management and healthcare consultancy.

Implementation and management of changes for the SME area of the .co.uk website in order to continually optimise the user experience and accessibility standards. Creation and curation of targeted content for the different behavioural segments within the SME sector. Managing creation and the maintenance of corporate iPortals. Providing analysis on portal and webpage traffic and conducting competitor analysis.*** About Bupa ***Bupa is a leading international healthcare group, who run care homes, health centres, dental centres and hospitals, offer personal and company health insurance; serving over 22 million customers in over 190 countries.