Lead the International promotional programme. Consistently developed product mixes, evolved and delivered strategic marketing promotions to achieve brand short term and long term strategies for the UK, EMEA, ASIA and LATAM markets In FY16 I achieved the highest revenue earning GWP 14 day promotion to date, generating over $500m in global net sales following a successful collaboration with designer Lilly Pulitzer.Recommended new concepts for the Holiday program based on previous… Show more Lead the International promotional programme. Consistently developed product mixes, evolved and delivered strategic marketing promotions to achieve brand short term and long term strategies for the UK, EMEA, ASIA and LATAM markets In FY16 I achieved the highest revenue earning GWP 14 day promotion to date, generating over $500m in global net sales following a successful collaboration with designer Lilly Pulitzer.Recommended new concepts for the Holiday program based on previous results and market feedback. Supported proposals with sales history, identifying opportunities for the business.Responsible for conceptual costing process, liaised with the Purchasing Team to present feasibility costings. Briefed new tooling requirements.Collaborated with supply chain, R&D teams and packaging & design to create promotional sizes of new product launches and hero products to ensure consumer experience and product efficacy. Liaised with R&D and supply chain on product testing, claims and formula development. Lead resolution when timing is off.In partnership with R&D, complete shade and formula selection for the gift and holiday program, including Estee Lauder’s largest volume makeup holiday sku, Blockbuster.Recommended ideas for limited life products and packaging to inject newness and urgency into the gift program.Supported new product launches with promotions to drive awareness and growth of pillar products across makeup, skincare and fragrance leveraging product trial, market and consumer relationships.Responsible for the International gift program COG’s and P&L.Monitored competitor activity including strategy, pricing, POS merchandising and market trends. Identified best practices and shared insights with senior management.Analyzed markets mix of business. Considered regional proposals that support business growth. Incorporated successful proposals into the program. Set KPI’s to measure the success of the program and impact on brand and business growth. Show less

- Managed International Gift with Purchase Program to include mix development, performance evaluation, competitive landscape evaluation and recommendations to evolve strategy. - Delivered consistent successful programs on time and in budget to encourage incremental retail and contribute growth to the Estée Lauder brand. - Developed mix feasibilities and side by side comparisons to last year ensuring cost of good objectives were met - Partnered with saleable Global Marketing team to… Show more - Managed International Gift with Purchase Program to include mix development, performance evaluation, competitive landscape evaluation and recommendations to evolve strategy. - Delivered consistent successful programs on time and in budget to encourage incremental retail and contribute growth to the Estée Lauder brand. - Developed mix feasibilities and side by side comparisons to last year ensuring cost of good objectives were met - Partnered with saleable Global Marketing team to ensure new products strategies are incorporated and aligned into the gift program. - Approved all packaging artwork for assigned programs. Assisted in package development of new products. - Worked with creative team to review all support artwork ensuring we delivered a strong in store communication within brand identity. - Managed daily requests from international markets and support groups. Show less

- Redefined print media strategies, ensuring Estée Lauder are seen in the highest indexing print titles as well as being in the right environment for the brand - Defined the digital marketing and social media strategy - Drove digital innovation, capitalizing on digital trends ahead of competitors. Through social media and digital activity recruit new, younger consumers and reward existing. - Created the first augmented reality digital campaign for Gift with Purchase in conjunction… Show more - Redefined print media strategies, ensuring Estée Lauder are seen in the highest indexing print titles as well as being in the right environment for the brand - Defined the digital marketing and social media strategy - Drove digital innovation, capitalizing on digital trends ahead of competitors. Through social media and digital activity recruit new, younger consumers and reward existing. - Created the first augmented reality digital campaign for Gift with Purchase in conjunction with capital radio to support largest promotion. - Forecasted gift and sampling within P&L: Optimize Gift with Purchase qualifiers to increase average unit sale. With the New York team, develop promotional mixes to keep in line with cost of goods, driving down cost of goods where possible. - Implemented new CRM strategy with the objective to reduce direct mail spend, by moving customers to a more enhanced, engaging email communication vs. direct mail and encourage return visits to counter - Worked in close partnership with education, sales and field team, to create Gift with Purchase events and creating Gift with Purchase education tools. Linking promotions to support new product Launches and supporting our largest sampling opp - Developed merchandising strategy: upgraded quality of point of sale material, optimized resources to make cost savings. - Budget management: Successfully built, managed and maintained a promotional budget of over £1MChampioned and lead the development of Promotions Assistant Show less