Lorraine Costello Email and Phone Number

SOCIAL MEDIALead the development and execution of strategic social media campaigns (organic and paid) that align with overarching business objectives and drive engagement for internal stakeholders and key brands.Oversee the planning and delivery of social media calendars, ensuring alignment with corporate goals and campaign timelines.Analyse performance using advanced analytics tools to measure ROI, providing insights and executive-level reporting.DIGITAL CONTENTDrive… Show more SOCIAL MEDIALead the development and execution of strategic social media campaigns (organic and paid) that align with overarching business objectives and drive engagement for internal stakeholders and key brands.Oversee the planning and delivery of social media calendars, ensuring alignment with corporate goals and campaign timelines.Analyse performance using advanced analytics tools to measure ROI, providing insights and executive-level reporting.DIGITAL CONTENTDrive the strategic growth and adoption of Applegreen’s industry-leading digital-out-of-home (DOOH) network, ensuring seamless integration across teams, suppliers, and external brand partners.Collaborate with senior Brand and Marketing leaders to deliver a best-in-class, unified customer experience through Applegreen’s digital signage ecosystem.Lead the end-to-end management of digital signage campaigns, from content deployment to stakeholder engagement, ensuring flawless execution across the store network.Oversee the servicing and optimisation of the DOOH portfolio, ensuring operational excellence and innovation.Deliver high-impact sales presentations to senior clients and partners, showcasing the capabilities of Applegreen’s DOOH network, while managing portfolio profitability.VOICE OF THE CUSTOMERStrategically design and implement customer feedback programs, using in-depth surveys and data collection across in-store and online channels to inform a best-in-class customer experience.Present actionable insights and recommendations to senior leadership, shaping customer-focused initiatives and decision-making.Lead the rollout of new technologies, ensuring smooth implementation and integration to enhance customer engagement and operational efficiency.DIGITAL STRATEGYShape and influence Applegreen’s overarching digital strategy, leading initiatives from conceptualisation to execution, while driving continuous improvement and alignment with business goals. Show less

During my 12-week placement at Applegreen as part of my Master's in Consumer Psychology program, I worked closely with the Digital & Partnerships team. My primary focus was on enhancing customer loyalty and experience by conducting comprehensive research and analysis on loyalty programs across various industries. This hands-on experience allowed me to apply my academic knowledge of consumer psychology to real-world scenarios, contributing valuable insights to the team and driving strategic… Show more During my 12-week placement at Applegreen as part of my Master's in Consumer Psychology program, I worked closely with the Digital & Partnerships team. My primary focus was on enhancing customer loyalty and experience by conducting comprehensive research and analysis on loyalty programs across various industries. This hands-on experience allowed me to apply my academic knowledge of consumer psychology to real-world scenarios, contributing valuable insights to the team and driving strategic improvements in customer engagement and retention.- Led an in-depth research initiative on loyalty programs across diverse industries, including retail, fuel, and hospitality.- Analysed best-in-class loyalty programs, evaluating their success based on industry, location, and consumer behaviour, providing insights into consumer engagement and retention strategies.- Delivered actionable insights on effective loyalty program elements, recommending enhancements to Applegreen’s loyalty initiatives.- Applied principles of consumer psychology to interpret consumer behaviour and preferences, enhancing the understanding of customer needs and improving the customer experience.- Developed comprehensive reports and presentations, communicating findings and strategic recommendations. - Collaborated with cross-functional teams to align loyalty strategies with overall business goals, ensuring a cohesive and customer-centric approach. Show less

Management of the B2B Marketing Plan for Dublin Airport that includes airlines, travel trade and new business relationship partners. Implementation of B2B marketing activities and delivering programmes that drive acquisition, retention and loyalty in key customer relationships.