Lorraine Edel Email & Phone Number

Munich, Bavaria, Germany

- plan and execute a marketing program for the discrete manufacturing organization driving Net New acquisition and existing products/services- Identify the most effective marketing messages, materials, vendors, media channels, and calls-to-action for the industry. - Work with internal creative, digital, events and operations teams on the execution of strategic marketing campaigns across a broad mix of tactics that achieve SAO and pipeline goals, such as: paid search, paid social, email, virtual and in-person events, webinars, account based marketing, vendor evaluation sites. - Interlock with industry BDR team to create consistent experience from marketing through outbound prospecting campaigns. - Collaborate with key sales and business stakeholders to increase impact of marketing programs. - Deliver regular communication to the field regarding program information, updates, expected involvement and access to promotional materials. - Measure and analyze marketing campaigns and demand waterfall and establish a regular reporting cadence with marketing and sales counterparts.

München, Bayern, Deutschland

- Develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives, and goals.- Plan, implement, and measure multi-channel demand generation campaigns to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue. - Drive Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, event communications, web, etc.)- Develop and create marketing materials, design, and print, consistent with the corporate identity.- Planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts

München, Bayern, Deutschland

• Collaborate and partner with core marketing teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness for programs• Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in the region• Engage Marketing and Sales colleagues, both pre- and post-events, to ensure events are aligned with omnichannel campaigns and optimise results in terms of awareness, inquiries, and revenue• Drive Focus Account marketing programs to increase the share of wallet within our major accounts and accelerate up-sell and cross-sell opportunities• Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline• Build an appropriate and successfull mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the Regional campaign goals within the budget allocation

München Und Umgebung, Deutschland

▪ Plan, manage and execute industry and region-specific tradeshows and conferences EMEA wide which includes budget management, overall show strategy and project management, booth design and implementation, meetings management, and on-site event management to drive demand and build pipeline▪ Project manage diverse portfolio of marketing events (Sponsorships, Tradeshows, Executive Roundtables) in conjunction with aligned industry teams.▪ Set, communicate and maintain timelines and priorities on every project. Work closely with field marketing managers to develop event plans for each event outlining event details, deliverables and marketing initiatives required to promote the event, including E-Mail campaigns.▪ Create Landing and Registration Pages (Cvent & Marketo)▪ Implement industry best practices and create innovative event experiences across the team.▪ Coordinate and manage internal and external stakeholders and vendors in the execution of marketing programs and maximize vendor strategic partnership.▪ Track results, report on KPIs, evaluate event success, lessons learnt, build event reports and stats, work closely with BDR, Inside Sales and Sales and define a follow up process▪ Organize virtual events on different virtual platforms: During 2020 we have successfully shifted over to a global virtual events strategy▪ Work with local Field Marketing Managers on integrated campaigns

München

• Collaborated with the regional Senior Management Team to develop strategic and operational plans for the region to drive success forward • Conception and implementation of measures to increase employee satisfaction and motivation such as planning, organizing and executing an employee event with 600 attendees in 5 countries and 9 site locations• Create Awareness: Cooperated and coordinated sponsorship activities e.g. organizing customer visits to increase brand awareness, extend the brand statement and drive sales success forward• Sales Enablement: Increased sales success by supporting Account Managers in different stages of the sales cycle such as process presentation or references and having strong alliances with other departments such as sales operations, inside sales, marketing and finance to increase customer satisfaction

München Und Umgebung, Deutschland

• Led regional budget and quota planning process by analyzing figures and creating a framework for management decisions to improve efficiency and increase revenue• Managed sales administration by creating, evaluating and optimizing data sets and sales applications to ensure the efficiency and effectiveness of a company´s sales• Developed and implemented a go-to-market strategy for the product Absence Management to increase product revenue• Led regional internal communication e.g. by creating a monthly sales newsletter to improve the team spirit within the company• Increased sales success by organizing sales workshops and trainings as the training program “the new Unit4 way of selling”

Stuttgart Und Umgebung, Deutschland

• Maintained the new booking and participant management system of the Porsche Driving Experience by constant improvement of usability and content to guaranty customer satisfaction and increase booking rate• Collaborated with suppliers and partners by creating a strong relationship and alliances to increase customer experience

Stuttgart Und Umgebung, Deutschland

• Cooperated with the project management of Porsche Driving Experience and Porsche Driving Programs to develop improvements of the concept • Ensured event success by planning, preparing, executing and leading follow-up activities such as customer satisfaction surveys to improve quality of events and generate more leads• Monitored success of the events by constantly controlling budget • Coordinated car pool with more than 200 cars by accurate planning to guarantee safety and availability at our events

Cuernavaca, Mexiko

• New Business Sales DACH Market• Consulting • Creation of individual travel documents for customers• Research and negotiation with new business partners

Master Of Science (M.Sc.), International Business

Master Of Business Administration (Mba), International Management, 1,2

Bachelor Of Arts (B.A.), Bwl/Tourismusmanagement