Lorraine Farley Email & Phone Number

Sydney, Australia

Developed and executed sales strategies, Maintain and strengthen a large portfolio of clientsCoach, mentor and motivate sales team and Monster Ambassador TeamIdentify opportunities for growth and brand exposure Develop commercial relationships to understand customer strategies and plansIdentify key opportunities to boost brand awareness through sampling and promotional activityLead team for localized eventsProvide support to the National… Show more Developed and executed sales strategies, Maintain and strengthen a large portfolio of clientsCoach, mentor and motivate sales team and Monster Ambassador TeamIdentify opportunities for growth and brand exposure Develop commercial relationships to understand customer strategies and plansIdentify key opportunities to boost brand awareness through sampling and promotional activityLead team for localized eventsProvide support to the National Sponsorship and Events manager for Major events and local activity Show less

Implement training program to introduce new Point Sale and Report Management Program within theBP Retail NetworkHire and Train contract trainersTrain/Coach/Assess all staff on POS useTrain/Coach/Assess Store Managers on Back office SystemIntroduce all store staff to revised processesReview and amend training material for effectivenessAssess staff competency levelsUpdate State management on project statusManage team of 8 contract staffManage project budget… Show more Implement training program to introduce new Point Sale and Report Management Program within theBP Retail NetworkHire and Train contract trainersTrain/Coach/Assess all staff on POS useTrain/Coach/Assess Store Managers on Back office SystemIntroduce all store staff to revised processesReview and amend training material for effectivenessAssess staff competency levelsUpdate State management on project statusManage team of 8 contract staffManage project budget and report to senior management project reviews. Show less

Full accountability for profitable sales growth within territoryManage and develop accounts in order to deliver profit, volume and brand exposureIdentify opportunities for growth and brand exposureDevelop commercial relationships to understand customer strategies and plansPresent compelling customer propositions to meet customer and Diageo needs. Deliver proposals toCustomer’s using persuasive selling process.Maximizing return on investment from all… Show more Full accountability for profitable sales growth within territoryManage and develop accounts in order to deliver profit, volume and brand exposureIdentify opportunities for growth and brand exposureDevelop commercial relationships to understand customer strategies and plansPresent compelling customer propositions to meet customer and Diageo needs. Deliver proposals toCustomer’s using persuasive selling process.Maximizing return on investment from all discount and marketing spendSet and manage KPI's for territory and customer baseMaintain customer information in CRM database Show less