Lorraine (Lo) Hughes
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Lorraine (Lo) Hughes Email & Phone Number

Advisor - Kiritaki Centricity at Ministry of Business, Innovation and Employment
Location: London, England, United Kingdom 10 work roles 3 schools
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Current company
Ministry of Business, Innovation and Employment
Role
Advisor - Kiritaki Centricity
Location
London, England, United Kingdom
Company size
3813 employees

Who is Lorraine (Lo) Hughes? Overview

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Lorraine (Lo) Hughes is listed as Advisor - Kiritaki Centricity at Ministry of Business, Innovation and Employment, a company with 3813 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Lorraine (Lo) Hughes.

Lorraine (Lo) Hughes previously worked as Digital Communications Officer at Royal Geographical Society (With Ibg) and Social Media & Digital Content Executive (FTC) at Institution Of Civil Engineers (Ice). Lorraine (Lo) Hughes holds Bachelor Of Arts (B.A.), Media Studies & Film Studies from Victoria University Of Wellington.

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Email format at Ministry of Business, Innovation and Employment

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Ministry of Business, Innovation and Employment

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Profile bio

About Lorraine (Lo) Hughes

Hi, I'm Lo 👋I'm a marketing, social media, and digital campaigns specialist with expertise in video production and multimedia content creation. I've had the opportunity to work across a range of sectors, including New Zealand government, the NGO sector, B2B marketing, and more recently, a global membership organisation and learned society/professional body. I enjoy the challenge of taking complex information and turning it into clear, engaging content that speaks directly to target audiences.My experience spans many different areas of digital marketing, from crafting organic social media campaigns and creating engaging content to producing stories through video marketing. I've also managed paid social media campaigns on platforms like Meta and LinkedIn, provided strategic guidance on social media best practice, written hook-grabbing copy, and led email marketing campaigns.Alongside this work, I have a thorough understanding of social media analytics and marketing data, and I always make sure that the decisions I make are informed by both quantitative and qualitative insights, helping to drive measurable results and optimise campaign performance.

Listed skills include Final Cut Pro, Videography, Creative Direction, Adobe Creative Suite, and 11 others.

Current workplace

Lorraine (Lo) Hughes's current company

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Ministry of Business, Innovation and Employment
Ministry Of Business, Innovation And Employment
Advisor - Kiritaki Centricity
Wellington, NZ
Website
mbie.govt.nz
Employees
3813
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10 roles

Lorraine (Lo) Hughes work experience

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Digital Communications Officer

Current
Royal Geographical Society (With Ibg)

London, England, United Kingdom

- Produced engaging multimedia content, including videos, graphics, and high-quality photography, for use across social media campaigns and the Society’s website.- Led all paid social media marketing for Society events and flagship campaigns on platforms such as Meta and LinkedIn.- Managed video production for corporate partner campaigns and Society.

Oct 2023 - Present

Social Media & Digital Content Executive (Ftc)

Institution Of Civil Engineers (Ice)

London, England, United Kingdom

- Oversaw and executed the planning and production of organic social media content across the ICE’s channels, with a focus on LinkedIn.- Managed timely social posts in response to legislative news, collaborating with media and policy teams.- Regularly prepared and analysed monthly social media performance reports, presenting insights to senior leaders..

Apr 2023 - Sep 2023

Digital Content Producer

Optimal Workshop

Wellington Region, New Zealand

- Created and implemented a new social media strategy aimed at increasing organic engagement andgrowing key audiences, by improving the value of content and ensuring it was designed with social-first in mind.- Led the creation of organic content for day-to-day posts and larger marketing campaigns, working withgraphic designers and product marketers to.

Aug 2022 - Feb 2023

Social Media Advisor

Department Of Conservation (Doc)

Wellington Region, New Zealand

- Managed DOC’s email marketing, producing campaigns and advising on best practice.- Created video and written content for blogs, website, and social media channels.- Developed social media strategies for some of DOC’s programmes and campaigns, covering organic and paid content.- Managed social media communities—responding to comments and messages to.

Oct 2020 - Aug 2022

Communications And Marketing (Ftc)

Fincap

Wellington Region, New Zealand

- Collaborated with Financial Advisors and local budgeting services to generate multimedia content.- Formulated and executed communication and marketing strategies for MoneyTalks, a flagship product of FinCap, demonstrating planning and strategic execution abilities.- Assessed various communication collateral to ensure coherence of FinCap's messaging and.

May 2020 - Oct 2020

Marketing Advisor - Campaign Production

Oranga Tamariki—Ministry For Children

Wellington Region, New Zealand

- Produced multimedia content such as video and podcast material for BAU work streams and campaigns.- Engaged with young people to develop podcast content for a nationwide behaviour change campaign.- Liaised with creative agencies and contractors to develop campaign content.- Produced written content for website and social media distribution.- Provided.

Sep 2018 - Mar 2020

Freelance Videographer

Crookedlo Shorts.

Wellington Region, New Zealand

Freelancing on and off from 2016 to 2020. My last official project was for a one-off client in 2022. - Provided small businesses with promotional videos showcasing services, events, testimonials, and stories for website content and social media channels.- Collaborated with local musicians to showcase personal stories in promoting their brand.

Jan 2016 - Mar 2020

Media Coordinator

New Zealand Media & Entertainment

Wellington Region, New Zealand

- Collaborated with copywriters and studio engineers to develop radio creative for clients.- Liaised with Digital Creative Team to process creative briefs and content for digital campaigns.- Managed CRM systems to track and facilitate advertising campaigns.- Provided reporting metrics on digital campaigns for account managers and clients.- Scheduled local.

Jan 2017 - Dec 2017
Team & coworkers

Colleagues at Ministry of Business, Innovation and Employment

Other employees you can reach at mbie.govt.nz. View company contacts for 3813 employees →

MC Marie Costello Marie Costello Colleague at Ministry Of Business, Innovation And Employment Wellington, Wellington, New Zealand, New Zealand View → RF Russell Fildes Russell Fildes Colleague at Ministry Of Business, Innovation And Employment Canterbury, New Zealand, New Zealand View → SA Sumaiya Asad Sumaiya Asad Colleague at Ministry Of Business, Innovation And Employment Auckland, Auckland, New Zealand, New Zealand View → IP Ish Perkins Ish Perkins Colleague at Ministry Of Business, Innovation And Employment Wellington, Wellington, New Zealand, New Zealand View → KS Kamaljeet Singh Kandhol Kamaljeet Singh Kandhol Colleague at Ministry Of Business, Innovation And Employment Auckland, Auckland, New Zealand, New Zealand View → PJ Petrina Janessa Petrina Janessa Colleague at Ministry Of Business, Innovation And Employment Nelson, Nelson, New Zealand, New Zealand View → AT Ari Thomason Ari Thomason Colleague at Ministry Of Business, Innovation And Employment Wellington, Wellington, New Zealand, New Zealand View → CM Celia Moore Celia Moore Colleague at Ministry Of Business, Innovation And Employment Auckland, Auckland, New Zealand, New Zealand View → KK Kristine Keir Kristine Keir Colleague at Ministry Of Business, Innovation And Employment New Zealand, New Zealand View → SV Saritha Venkatesh Saritha Venkatesh Colleague at Ministry Of Business, Innovation And Employment Wellington, New Zealand, New Zealand View →
3 education records

Lorraine (Lo) Hughes education

FAQ

Frequently asked questions about Lorraine (Lo) Hughes

Quick answers generated from the profile data available on this page.

What company does Lorraine (Lo) Hughes work for?

Lorraine (Lo) Hughes works for Ministry of Business, Innovation and Employment.

What is Lorraine (Lo) Hughes's role at Ministry of Business, Innovation and Employment?

Lorraine (Lo) Hughes is listed as Advisor - Kiritaki Centricity at Ministry of Business, Innovation and Employment.

Where is Lorraine (Lo) Hughes based?

Lorraine (Lo) Hughes is based in London, England, United Kingdom while working with Ministry of Business, Innovation and Employment.

What companies has Lorraine (Lo) Hughes worked for?

Lorraine (Lo) Hughes has worked for Ministry Of Business, Innovation And Employment, Royal Geographical Society (With Ibg), Institution Of Civil Engineers (Ice), Optimal Workshop, and Department Of Conservation (Doc).

Who are Lorraine (Lo) Hughes's colleagues at Ministry of Business, Innovation and Employment?

Lorraine (Lo) Hughes's colleagues at Ministry of Business, Innovation and Employment include Marie Costello, Russell Fildes, Sumaiya Asad, Ish Perkins, and Kamaljeet Singh Kandhol.

How can I contact Lorraine (Lo) Hughes?

You can use AeroLeads to view verified contact signals for Lorraine (Lo) Hughes at Ministry of Business, Innovation and Employment, including work email, phone, and LinkedIn data when available.

What schools did Lorraine (Lo) Hughes attend?

Lorraine (Lo) Hughes holds Bachelor Of Arts (B.A.), Media Studies & Film Studies from Victoria University Of Wellington.

What skills is Lorraine (Lo) Hughes known for?

Lorraine (Lo) Hughes is listed with skills including Final Cut Pro, Videography, Creative Direction, Adobe Creative Suite, Video Journalism, Graphic Design, Social Media, and Media.

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