Dan Lou Email & Phone Number

Evanston, Il, Us

Boston, Massachusetts, United States

New York, New York, United States

-Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch’s Leadership Team-Leveraged various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus-Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies

Shanghai, China

-Implemented user growth and acquisition strategies for Red via multiple channels, such as Tencent, by placing information feed ads; completed and optimized mobile ads account and delivery system-Monitored and analyzed real-time data; summarized strategies for placing ads; created a large number of content creatives, including travel, hairstyle, and outfit for various placement-Adjust ads creatives according to special periods of summer vacation-Reviewed materials from iQiyi channel agents; regulated the content, and provided creative optimization suggestions to improve quality

Shanghai, China

-Planned and wrote a comprehensive communication and marketing strategy for several innovative food brands-Provided suggestions on social communication optimization for start-up brand Linka coffee; increased visibility through cross-border brand cooperation, and carried out creative video script writing and poster design on different platforms at different stages such as early adopters, sharing and secondary conversion;-Helped publish on 70 media outlets for Bower Wilkins' high-end audio brand’s announcement with more than 1 million page views; coordinated the publication of multiple HBA hotel architectural design projects; monitored media data; sought more exposure opportunities for the brand to increase domestic visibility;-Developed innovative social media strategy for Australia’s Victoria Tourism Industry Council; through the analysis of social media user portraits and research on competing products, enriched the form of content; planned "city walks" and other immersive audio topics to lift online interaction.

Shanghai, China

-Created online operational strategies for Marvis toothpaste to enter the Chinese market; planned festival theme based on its luxury brand positioning and directed traffic to Tmall platform; launched story-based WeChat articles to increase online interaction by 10%; coordinated multiple Xiaohongshu influencers to publish posts, improved e-commerce platform exposure and product conversion rate;-Promoted the offline shop opening of HM's Arket brand in Shanghai; regularly updated its Weibo and WeChat content in conjunction with trending themes; rebuilt the brand's online community for its fall launch on Tmall.com;-Worked with clothing brands such as Vivienne Westwood, ZIMMERMANN, Marimekko to write social media posts for its new series releases and offline activities with an average pageview of more than 3,000.

Master Of Science - Ms, Digital Communication And Media/Multimedia

Bachelor'S Degree, Major In Advertising; Minor In Film, Innovation And Entrepreneurship, 3.7/4.0

Core Courses: Film Production, Creative Video Development, Ad Management, Consumer Insight, Market Research, Media Business, Storytelling.