Reporting to the Executive Director for Customer Experience this role leads and drives forward the domestic student outreach, engagement and recruitment strategy in order to achieve the goal of recruiting high quality applications for the university. I provide strategic leadership of university events including oversight of significant corporate events, orientation, senior management and university wide events, future student and marketing events and university ceremonies (including… Show more Reporting to the Executive Director for Customer Experience this role leads and drives forward the domestic student outreach, engagement and recruitment strategy in order to achieve the goal of recruiting high quality applications for the university. I provide strategic leadership of university events including oversight of significant corporate events, orientation, senior management and university wide events, future student and marketing events and university ceremonies (including graduations, prize ceremonies). This role champions the future student experience through monitoring and measuring future student customer experience and advocacy. Show less

Reporting to the Executive Director Students this role oversaw Domestic Student Recruitment, University wide events and Scholarships

Reporting to the Chief Operating Officer this role is responsible for leading all business enabler functions connected to student operations and experience including: Student Administration, Admissions and Conversion, Future Student Engagement, Scholarships and Financial Services, Student Experience Service Centre and Continuous Improvement.

Reporting to the Chief Marketing Officer, the Associate Director Sales and Customer Experience is responsible for leading the domestic sales function in order to achieve the strategic goal of recruiting high quality applications and enhancing the customer experience in order to drive retention and advocacy.

This portfolio strategically aligns and coordinates the admission and credit activities and functions that facilitate an individuals’ access to the University. It is a customer-focused, outward looking unit with a scope of responsibilities spanning prospective students’ enquiries through to admission and accepting of an offer.

Reporting to the Director of Sales and Customer Experience this position overseas and leads all strategic undergraduate integrated campaign development, communication and publication development (digital and print). This role in collaboration with digital leads the strategic mapping of the student journey across marketing campaigns, digital platforms and recruitment events to identify key touch points to leverage to better identify lead generation opportunities and opportunities for conversion.… Show more Reporting to the Director of Sales and Customer Experience this position overseas and leads all strategic undergraduate integrated campaign development, communication and publication development (digital and print). This role in collaboration with digital leads the strategic mapping of the student journey across marketing campaigns, digital platforms and recruitment events to identify key touch points to leverage to better identify lead generation opportunities and opportunities for conversion. This portfolio also leads major university initiatives and events including La Trobe’s Early Entry Program – Aspire, VCE Plus extension studies, Excellence Scholarships and all major university recruitment events, including Open Days. In this role I have extensive experience having acted as Director and being involved in making executive level decisions on behalf of the Director of Sales and Student Recruitment. Show less

Responsible for managing university-wide undergraduate activities including the development and execution of targeted communications and web content. In this role I worked with a range of stakeholders providing tactical support and advice based on segment specific content development. This role was also integral in the establishment and ongoing development of the La Trobe Student Ambassador Program which worked as an extension of the marketing division to amplify peer to peer marketing… Show more Responsible for managing university-wide undergraduate activities including the development and execution of targeted communications and web content. In this role I worked with a range of stakeholders providing tactical support and advice based on segment specific content development. This role was also integral in the establishment and ongoing development of the La Trobe Student Ambassador Program which worked as an extension of the marketing division to amplify peer to peer marketing across all of our platforms. Developing and implementing focused communication strategies and plans that engage with future undergraduate students.Selected Achievements:• Launched a Youth Marketing Consultancy Group comprised of secondary school students to gain a real time insight into the performance of marketing campaigns • Website development, content creation and editing for a range of undergraduate audiences and influences. Campaigns included: Apply Direct, Change of Preference, Next Generation Youth Forum, Experience La Trobe, Open Day, student profiles across all faculties. • Redevelopment of targeted e-communications to Career Practitioners, Parents and Year 12 students – maintaining an open rate of 35% • Planning committee member for the National Association of Prospective Student Advisors (2012 Chapter). • Selected to present on ‘Youth Insights’ at the Tertiary Education Management Conference (TEMC) in September 2014 • Recipient of The Australian Marketing Institute Award for Victoria for the development of the Youth Marketing Consultancy Group in 2014. Show less

In this role I was responsible for the strategic review and development of all of Council’s annual strategic documents including: Annual report, Council plan, quality and cost standards and reporting on all key performance indicators. This role also worked with local media outlets developing editorial and media releases. Alongside this, I had significant project management responsibility pioneering programs such as the Work Experience Program and the Employment Strategy. Selected… Show more In this role I was responsible for the strategic review and development of all of Council’s annual strategic documents including: Annual report, Council plan, quality and cost standards and reporting on all key performance indicators. This role also worked with local media outlets developing editorial and media releases. Alongside this, I had significant project management responsibility pioneering programs such as the Work Experience Program and the Employment Strategy. Selected Achievements:• Streamlined Council’s performance reporting processes by developing and maintaining all corporate and media assets• Assisted on the redeveloped media engagement strategy• Developed and launched a Structured Work Experience Program. • Selected to participate in LGPRO Ignite – a course for emerging leaders. • Assisted in the adoption of the Employment Strategy. • Recipient of Employer of the Year in 2012 (after leaving Swan Hill Rural City Council) due to the successful implementation and continuation of the Work Experience Program. Show less

Responsibilities:• Learn to swim and swimming stroke specialist.• Recruitment of students/campers to participate in Aquatic centre activities.• Management of 10 staff to coordinate lifeguards, learn to swim, zip-line, sailing, canoeing and other water related activities.• Coordinated student/campers schedules and lesson plans.• Cabin counsellor for girls aged 12 years, required to maintain 24 hour supervision of this age group.• Coordinated and organised evening… Show more Responsibilities:• Learn to swim and swimming stroke specialist.• Recruitment of students/campers to participate in Aquatic centre activities.• Management of 10 staff to coordinate lifeguards, learn to swim, zip-line, sailing, canoeing and other water related activities.• Coordinated student/campers schedules and lesson plans.• Cabin counsellor for girls aged 12 years, required to maintain 24 hour supervision of this age group.• Coordinated and organised evening activities in partnership with other area directors.Achievements:• 100% recruitment of students participating in one or more aquatic activities.• I was selected to be a Team Captain during a 3 day sport and activity competition held within the camp.• After a successful first year in 2006, I was asked to return for the summer in 2007. Show less

Responsibilities:• Coordinated in partnership with the marketing, sales and technical teams to create brochures, newsletters and organise trade shows related to their products and services.• Production of the internal newsletter (gathering content, editing, layout, sourcing imagery, design and distribution).• Maintain digital information system database.• Administrative support to the marketing department and business executives to help compile bids, tenders and quotes… Show more Responsibilities:• Coordinated in partnership with the marketing, sales and technical teams to create brochures, newsletters and organise trade shows related to their products and services.• Production of the internal newsletter (gathering content, editing, layout, sourcing imagery, design and distribution).• Maintain digital information system database.• Administrative support to the marketing department and business executives to help compile bids, tenders and quotes, delivering on time and meeting criteria.Achievements:• Implemented and coordinated the roll-out of new corporate logos and templates.• I was originally hired as an outbound sales consultant to raise money on a temporary project for the Queensland University of Technology. In my first week I raised over $7,000 and was offered a marketing assistant role. Show less