Lorraine Terry Email & Phone Number

Columbus, Ohio, United States

Responsible for managing the partnership between Ohio Division of Liquor Control and JobsOhio Beverage System and ensuring adequate performance of 478 contract liquor agencies throughout the State of Ohio generating $1.2 billion revenue. Directed multiple aspects of the successful deployment of a new ERP system across all agency locations and two new bailment warehouses providing accurate management of a $70 million inventory of spirituous liquor throughout the supply chain from purchase to sale. Introduced KPI’s to measure results of Contract Liquor Agencies and increased accountability of agencies for performance. Manage Liquor Enterprise Service Center staff; heartbeat of Liquor Enterprise operations. LESC is staffed by tier 2 or greater technical team providing response and resolution to over 4000 calls/month. First call resolution greater than 80%. Work closely with stakeholders, including industry associations and representatives, to assure that Ohio implements best practices in all aspects of the operation. Lead and advocate for better supply chain communications across three tier system in Ohio.

Columbus, Ohio Area

Build and maintain stakeholder relationships with a diverse group of stakeholders connected to the Ohio Liquor Enterprise. Apply strategic thinking to complex problems to arrive at solutions that best fit the needs of stakeholders and the goals of the Enterprise.

London, Oh

Oversee all financial budgeting and analysis of our family business. Complete monthly record keeping, process payroll, accounts payable and receivables, and maintain sound bookkeeping. Maintain accurate records to process quarterly tax reporting. Assist in managing 17 team members. Lead social media strategy and engage with customers. Coach team members on providing excellent customer service.

Promoted to Director, responsible for the strategic direction, development and execution of all graphics and messaging in nearly 20,000 company-owned, dealer and national retail locations.Lead a team of 12 creative designers and project managers as well as multiple external agency partners. Collaborate with sizable inter- and intra- departmental cross-functional teams to provide a retail experience that connects multiple business strategies through creative integration.

Greater Atlanta Area

Managed and assumed full responsibility for the lifecycle of assigned projects with medium to very high complexity requiring extensive executive communications. Generated, implemented and managed business plans, employee engagement initiatives, and overall communication strategy for marketing organization. Steered the creation and execution of new organization focused on using internal big data to reduce churn, increase net promoter score and grow revenue. Spearheaded evolution to a best-in-class rapid test and learn environment; fortifying organization position to respond to analytics and quickly communicate with customer base. Championed activities for team growth, camaraderie, and cross-functional collaboration. Developed and managed events and budgets in support of team communications.

Developed national advertising campaigns, including strategic planning, creative development, budget management and implementation. Managed creative agency and led creative process from ideation to production of national TV commercials and campaigns. Managed creation of digital, print, OOH, radio and DJ creative. Spearheaded basketball and football sponsorship creative production. Including 2013 NCAA TV spots, large OOH presence, print, digital, and social delivering over 5.5M general market impressions.

Managed AT&T Mobility’s presence in Daybreak, an original online drama series that used AT&T’s innovative technology to unlock an immersive and engaging mystery. Daybreak received a Silver Lion for innovative Branded Media Campaign. (Cannes Lions 2013 International Festival of Creativity), Measured content consumption, viral nature of content and social shares, sales attribution and brand impact of Daybreak. Key highlights included: 3.1 million total views of content; over 760,000 visits to Daybreak websites. Elevated Brand perception among those that engaged with Daybreak with “Most Preferred Brand” increases for those who were more deeply engaged with Daybreak. Collaborated with AT&T Digital Life, Developers Program, creative agency, PR, product marketing, AT&T Business Solutions, etc. to develop video and visual display for AT&T Developer Summit (2012 and 2013). Managed production of seven high energy and entertaining videos to open and support event, print ads, over 30 unique pieces of out-of-home advertising and eight CGI videos to support device launches. Managed AT&T sponsorship with Engadget.com and AOL. Sponsorship and creative garnered over 116MM impressions via a unique digital campaign that highlighted app developers.

Managed regional, wireless advertising including creative implementation, project management, media planning, and competitive response initiatives for print, radio, DJ and out-of-home advertising for three central region markets: Ohio/Western Pennsylvania, South Texas, and Oklahoma/Arkansas. Led development and enhancements of AdWorks print automation system.

Member of in-house advertising/public relations agency. Project management and communication expertise included: national and regional advertising, public relations, event planning, marketing communications, promotions, website development and dealer sales support for AGCO Corporation, a worldwide Fortune 500 manufacturer and distributor of agricultural equipment.

Member of in-house advertising/public relations agency. Coordinated and provided leadership support for dealer meetings, national farm shows, new product introductions and brand related events, each event with more than 1,000 attendees. Managed traffic flow for all communications projects and provided leadership on department processes.

Project management expertise included: event planning for dinner of over 750 attendees, collaboration on 75th anniversary documentary with alumni members, public relations and promotion for Ohio FFA Association, an organization designed to formally utilize the cooperation of the community to support agricultural education and FFA in Ohio.

Responsibilities included: public relations, website management, database upkeep, initiated and maintained records and assisted public relations manager for UPI, a cooperative organization owned by farmers and ranchers in the corn belt, Southeast and Midwest that offers a full range of services including financial, risk management and production management services in addition to our traditional livestock marketing.