Lorraine B. Alfonso Email & Phone Number

Garden Grove, California, Us

Garden Grove, California, Us

As trailblazers in the canine training tools industry, Dogtra has been a driving force of innovation for over 30 years. Our commitment to excellence shines through in the creation of top-tier e-collars, cutting-edge GPS tracking tools, and an extensive lineup of dog training products. Trusted by consumers and professionals alike across disciplines such as obedience training, working dog programs, and outdoor pursuits, Dogtra stands as a beacon of quality and innovation in the world of canine training solutions.My Role: Navigating the intricacies of an often misunderstood product presented a unique set of challenges—how to meticulously curate and fashion relatable content that not only amplifies brand awareness but also imparts valuable insights to our dedicated base of brand enthusiasts. To date, I've spearheaded an impressive 110% increase in followers across our social platforms, shaping a dynamic social presence that fosters dialogue and connection between trainers and dog owners. This deliberate effort transcends our product, aiming for a more profound impact.In Dogtra's Omni-Channel journey, I assisted with the launch of four impactful products with strategic content marketing and memorable campaigns. Beyond merely cultivating a community, my aspiration has been to inject our brand with a personality as vibrant as a wagging tail. Whether orchestrating influencer campaigns or devising cool social media strategies, my focus remains on crafting content that not only sells but also resonates authentically. Managing retail plans and materials for our partners feels akin to constructing the most exciting dog park—both online and in-store. I specialize in turning our content into effective sales tools, ensuring that each click not only results in a sale but also in the creation of a meaningful connection, welcoming a new community member.

Irvine, California, Us

Passionately encouraging and motivating members fitness goals through leading high-energy cycling classes.

First Marketer managing retail marketing projects across major home improvement retailers including Home Depot and Lowe’s.This included creating website content and driving social media. Led competitive research and presentation that directly resulted in the expansion to new markets and the display reset expansion of additional SKU’s in the Home Depot paint department. Managed Lowe’s activation including the coordination of retail assets and displays. Spearheaded the Latino marketing strategy including the creation of marketing and training.

Responsible for managing a $5M marketing budget, coordinated media buys, oversaw marketing calendar, managed agency partners and Franchise marketing initiatives in North America & Canada.

Brea, Ca, Us

A major traditional direct mail media company with print and digital products. Managed over 10 national accounts with an annual budget of over $10 million across traditional and digital advertising verticals.

Santa Ana, California, Us

Account manager for a publisher that is the leader in local, multi-platform news and information, distinguished by its award-winning, original content and high quality, diversified portfolio of local media assets. In addition to offering local news and information web sites and mobile apps offering rich multimedia advertising verticals across Orange County. Managed over 30 advertisers campaigns within traditional and digital advertising verticals.

Seattle, Washington, Us

Responsible for rebuilding relationship between Jones Soda and over 20 key accounts, including Ralphs, Wal-Mart, Raley’s, and Bashas’ increasing case sales in territory by 60 percent. Supported the execution of national promotions and rollout campaigns which led to continuous brand awareness among distributor representatives and well as increasing reorders from vendors.

St Louis, Missouri, Us

• Assisted in the execution of the ViveMejor campaign through conducting local Hispanic market surveys• Promoted products in local Hispanic markets and events for Unilever products including Suave, Hellmann’s, Dove, and Knorr• Increased case sales in key accounts through demonstrations and events

• Audited invoices and created weekly sales reports to provide transparency to Chief Operating Officer and district managers.• Coordinated and maintain COO calendar and effectively manage all scheduled activities.• General administrative duties such as mailing/shipping, file organization, and phone answering.• Provided first point-of-contact services in a facilitative nature by controlling workflow services including redirection of work and coordinating approvals.

Fullerton, Ca, Us

• Managed social media, press, and event marketing for clients• Created press releases and maintained relationships with local media outlets• Coordinated local fundraising and marketing events• Scheduled and maintained meeting requests and interface with appropriate internal parties to ensure that executive meetings were efficient.• Coordinated client meeting attendance, resources, documentation, and meeting minutes.

Bachelor Of Arts, Communications

Minor, Public Administration