Lorraine Buck Email and Phone Number
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Lorraine Buck is a Marketing leader who uses ingenuity to deliver results and never, ever stops learning. Lorraine possesses a complementary mix of business and creative interests with real-world experience that spans from large global Fortune 500 companies to smaller entities. Having built her expertise over 20+ years working on both the client and agency sides, Lorraine honed her strategic discipline and creative sensibilities at top-tier companies (Smucker’s, Sunbeam, Newell Rubbermaid) and leading communications firm (Ketchum) running a roster of blue chip brands (Kodak, Philips, Wendy’s).Lorraine has designed and deployed game-changing strategies from multi-platform marketing and communications plans to managing creative and building high-performing teams. This all adds up to bringing a nimble approach to brand challenges that innovates and pushes through layers quickly, propelling revenue faster. Most recently, Lorraine has been part of the world’s leader in live family entertainment, Feld Entertainment (Disney on Ice, Monster Jam, Marvel Universe LIVE!, Jurassic World Live Tour), where she has launched brand-new properties and repositioned existing shows through emotive branding and creating relevant brand experiences in the entertainment space.
Life Surge
View- Website:
- lifesurge.com
- Employees:
- 144
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Life SurgeBradenton, Florida, United States
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Senior Vice President & CmoFeld Entertainment 2013 - PresentPalmetto, Fl, UsVICE PRESIDENT, GLOBAL BRAND MARKETING (2016 - 2019)VICE PRESIDENT, BRAND MARKETING, MARVEL AND MONSTER JAM (2015)VICE PRESIDENT, BRAND MARKETING, MARVEL (2013 - 2015)Shapes and leads the development of powerful brand stories, inspired by authentic fan feedback, to build consumer advocacy that drives real business outcomes. Guides Feld Entertainment's dynamic brand portfolio by overseeing brand and creative strategy steeped in understanding consumer insights to frame multi-platform storytelling. -
Senior Vice President, Global Client DirectorKetchum 2007 - 2012New York City, New York, UsSENIOR VICE PRESIDENT, GLOBAL CLIENT DIRECTOR (2010–2012)VICE PRESIDENT, GLOBAL CLIENT DIRECTOR (2007–2010)Headed key global clients and ensured delivery of optimal client service. Brought on board as turnaround champion, revitalizing multimillion-dollar account and reviving region by utilizing global business development and marketing expertise. Held role of lead strategist, building brand affinity by creating a unified marketing message across all media.Key clients included: Kodak, Newell Rubbermaid, Philips and Wendy’s. -
Vice President, MarketingKids Ii, Inc. 2004 - 2006Atlanta, Ga, UsRe-defined company’s global brand strategy for Bright Starts, Baby Einstein and Bobby brands and ignited international expansion efforts. Revamped marketing structure by filling skills gaps to create a top-performing team. -
Vice President, MarketingLevolor Window Fashions 2003 - 2004Atlanta, Ga, UsDrove $450M P&L to deliver revenue and profit goals and defined brand strategy. Chosen for executive leadership role based on prior success in reversing negative trends with ‘big box’ retailers. Focused on igniting growth, optimizing brands and restructuring troubled business with key accounts. -
Global Senior Director, MarketingSunbeam Corporation 1999 - 2003UsGLOBAL SENIOR DIRECTOR, MARKETING, Sunbeam Brand (2000–2003)DIRECTOR, MARKETING, Sunbeam Brand (1999–2000)Managed $350M P&L of imported, manufactured and licensed products and created brand strategy to differentiate Sunbeam from Oster and Mr. Coffee.Developed and executed strategic plan focused on revenue and profit growth, brand development, expansion into new categories and markets, and strengthened existing customer relationships. -
Director, Regional MarketingSun Diamond Growers 1996 - 1998Directed $150M regional P&L for Sun-Maid, Sunsweet and Diamond brands to reach revenue and profit goals while building brand awareness and affinity through integrated Marketing plans.
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Brand Manager And Regional Sales ManagerThe J.M. Smucker Company 1990 - 1996Orrville, Ohio, UsOversight of $350M domestic fruit spreads business to meet sales, profit and brand awareness goals. Enhanced relationships with key partners and managed regional broker network.
Lorraine Buck Skills
Lorraine Buck Education Details
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Harvard Business School Executive Education -
Indiana University BloomingtonJournalism
Frequently Asked Questions about Lorraine Buck
What company does Lorraine Buck work for?
Lorraine Buck works for Life Surge
What is Lorraine Buck's role at the current company?
Lorraine Buck's current role is Senior Vice President & CMO at Feld Entertainment, Inc..
What is Lorraine Buck's email address?
Lorraine Buck's email address is bu****@****ail.com
What is Lorraine Buck's direct phone number?
Lorraine Buck's direct phone number is +140426*****
What schools did Lorraine Buck attend?
Lorraine Buck attended Harvard Business School Executive Education, Indiana University Bloomington.
What skills is Lorraine Buck known for?
Lorraine Buck has skills like Marketing Strategy, Brand Development, Marketing, Strategy, Brand Management, Crm, Leadership, Management, Product Marketing, Marketing Communications, Public Relations, Social Media Marketing.
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