Senior Planning Executive
CurrentI have managed comprehensive media planning and strategy for prestigious clients such as Etihad Airways, Middlesex University, Tanishq, Titan Global Retail, Mercure Hotel and Apartments, Caesars Palace, Taj Exotica Hotel & Resort, Taj Dubai Downtown, Taj JLT, and Redington Gulf. My role involved creating integrated media strategies that effectively combined online channels with offline platforms, including radio, TV, Print, Cinema and outdoor advertising, to achieve campaign objectives and KPIs.I developed and executed media plans across digital and traditional channels, closely monitoring performance to optimize results. This included tracking digital metrics and assessing the impact of offline campaigns to ensure we met our targeted KPIs. I leveraged data to refine strategies and enhance the effectiveness of campaigns across all media types.In addition, I delivered detailed reports and insightful post-campaign analyses to clients, providing a comprehensive overview of both online and offline campaign performance. My analyses included actionable intelligence and strategic recommendations, leading to significant improvements in engagement, ROI, and brand visibility. This holistic approach drove business growth and client satisfaction.