Lorraine Fraser Email & Phone Number

Kilcreggan, GB

In the ever-evolving financial landscape, I have been engaged with Greenshoots Financial, serving the Mortgage and Insurance brokerage in various capacities over the last decade. Primarily, I spearheaded the development of the Greenshoots Financial brand, channelling my expertise to frame the corporate identity, marketing campaigns, and customer.

UK Wide

As an accomplished Marketing and Operations Consultant, I have strategised and executed successful campaigns and operations initiatives that have elevated company profiles and significantly increased revenue. I have navigated through challenges within diverse industries and sectors, employing effective marketing strategies, content, and commercial.

United Kingdom

During my contract tenure at TEFL Org, I developed an all-channel digital strategy, instructed the in-house team on adapting to constantly evolving technologies, and implemented new business attribution models. I initiated a brand relaunch and introduced rigorous performance marketing processes.

London, Newcastle, Scotland

Here, I championed various marketing plans and programs, launched new events, delivered sponsorship partners and key location partner initiatives and collaboratively promoted a national portfolio of events. I also introduced digital platforms, including websites, mobile apps, social media pages, and on-site engagement solutions.

London, United Kingdom

KICCA was a tech sports start-up with a vision to deliver bespoke global sports video content directly from the stars to the fans via the dominant social network platforms. My role was to effectively increase the company’s performance indicators via the development and execution of strategic growth plans. Cultivated key commercial sponsorship partnerships.

Glasgow & London

Led successful marketing, sales, and PR campaigns. Met financial objectives by proactively pinpointing opportunities, setting high standards, and generating promising leads. Positioned programs with a keen focus on raising sales standards to enhance company profitability successfully.

I effectively managed sponsorship, distribution, and buying, delivering award-winning campaigns, maximising revenue, and delivering highly creative client solutions. Managed a team of 25 direct internal reports and three agency accounts on sponsorship, distribution, and buying. Achieved award-winning campaigns, maximised revenue, and delivered highly.

Reported to the General Manager responsible for the day-to-day liaison with and management of UK distributors. Strategic planning to increase circulation sales and market share whilst working closely with retail sales and marketing teams to maximise the audience. Provided bespoke analysis and market intelligence. Promoted to Circulation Manager in January.

Various positions, including Assistant to the Commander of the UK Task Group, a demanding and reactive post to a seagoing Admiral responsible for researching complicated and classified documentation, identifying links between diverse issues and preparing and presenting reports and briefs. Organised VIP and operational visits, ceremonial events and social.