Lorraine Hattingh Email & Phone Number

London, Gb

London, England, United Kingdom

Core tasks & responsibilities include:•Own and execute creative strategies for paid digital efforts; This includes aligning content to targeting strategies, innovating across messaging and ad formats to deliver optimal, on-brand ads across the funnel, including media planning of creative testing and BAU activities.•Brief in all creative requests related to the aforementioned creative strategy (mostly for performance based channels) and review delivered assets to ensure they align to the brief and core objective of the ad in question. •Monitor and track competitive display tactics.•Support better visibility of strategic creative initiatives between Brand and Performance.•Ensure a shared environment for creative testing learnings and creative performance (for all marketing functions).

London, England, United Kingdom

Cape Town, Western Cape, South Africa

Assumed the role of E-commerce & Brand Strategist at PUBLIK.com and CyberCellar.com in Cape Town, South Africa. PUBLIK is an online wine merchant which also houses the independent brand, CyberCellar - South Africa’s original and leading online wine & spirits retailer. My role involves developing and managing the digital brand strategy and positioning of CyberCellar and PUBLIK e-commerce operations and oversee implementation of strategic marketing & communications initiatives toachieve business objectives. Key responsibilities include, but not limited to: • Align brand and marketing strategy to achieve business objectives• Analyze consumer behaviour and shifts to refine brand positioning and relevanttargeted market• Develop and drive the implementation of a strategic roadmap to reach aggressivegrowth targets and embed innovation• Work with the Content Marketing Manager to translate brand strategy intocommunication plans.• Own and maximise the monetization of the brand’s reach and content creationexpertise by offering marketing solutions to suppliers and external clients.• Steer the brand’s social, influencer, partnership strategies to maximise newcustomer acquisition.• Facilitate cross functional projects and workshops.• Manage and mentor a team of communication experts.• Provide operational support to streamline business processes.

Cape Town

Worked as Brand & Partnerships Manager at Superbalist.com in Cape Town, South Africa.As Brand Manager, I report directly to and assist the Head of Brand in the execution of the Brand strategy.I contribute to the delivery of the integrated marketing plan across the Superbalist Brand.Key tasks and responsibilities include:Ensuring all marketing plans and strategies align with the Brand identitySupport with the planning and briefing of annual and monthly brand initiatives Drive and manage corporate partnerships to further brand growth and developmentProviding feedback to relevant corporate partners on relevant Brand KPI’sBriefing creative teams with key brand campaigns Reviewing creative execution of relevant brand campaignsReporting and analysing brand campaign results and implementing necessary improvementsDriving customer related research, segmentation and clustering to ensure effective target marketing and personalised brand contentSupport monthly planning and management process of social media influencer campaignsSupport relationship management with social media influencers within brand communications and strategic consumer messaging

Cape Town Area, South Africa

Worked as a CRM marketing assistant and then co-ordinator at Superbalist.com in Cape Town, South Africa.The role involved planning and briefing all CRM related marketing campaigns and communication and ensuringbrand alignment in all push marketing customer touchpoints. My tasks and responsibilities included:• Ensuring alignment of retail and marketing strategic planning and execution• Planning and briefing daily CRM operations• Providing feedback to relevant stakeholders on CRM channel performance• Planning and implementing email and mobile strategies• Planning customer segmentation and effective targeting strategies• Quality control of daily emails and mobile marketing campaigns• Scheduling all daily email and mobile campaigns• Reporting and analysing campaign results and implementing relevant improvements• Briefing in creative designs with relevant stakeholders• Rolling out planned email and mobile campaigns on planned schedules• Executing all CRM campaigns using multiple CRM tools including Sailthru, Braze and Firebase

Paris, Île-De-France, France

Completed a six month internship in the Operational Marketing department of CHANEL at the company headquarters in Paris, France. The role involved assisting the head of merchandising in the categories of perfumes, skincare and make-up. Responsibilities included the following:• Manage collaborated communication with key European markets • Analysing and interpreting market data • Preparation of power point presentations• Assisting key European markets with strategic merchandising requests• Design of European digital planograms using a digital design program called IWD

Paris, Île-De-France, France

Worked as an ‘au pair’ in France where the last four months tookplace in Paris, France. This work included taking full responsibility for an 11 year old girl. During thisyear I studied French at Institute Parisien, an international language school in Paris.During this time, I was part of a community charity which got involved with painting and building orphanages in the suburbs of Paris.

Postgraduate Degree, Marketing/Marketing Management, General

Completed my postgraduate degree in Marketing at Stellenbosch University, Cum Laude.

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Activities and Societies: Housedance committee Down-syndrome Day Parent Weekend 2014 MAD² tour. House Committee member of Heemstede.

Matric, High School/Secondary Diplomas And Certificates

Activities and Societies: Hockey: second team from 2010 - 2011 Squash: 2009 - 2010 Head of French Society: 2011 SCA leader: 2011 Top 10.