An entrepreneur since the age of 19, Lorraine's post-secondary education focused on communication and fine arts. Prior to joining YJ, she specialized in creating and expanding existing retail stores as well as sales promotions for sporting goods and events. Additionally, she has held a variety of positions with outdoor activities organizations, including outdoor equipment manufacturing and marketing firms, where her focus was on devising productive marketing and promotion strategies for field representatives and building sound operational structures and home office teams. A life-long proponent of preventive health maintenance and alternative and complementary healthcare, Lorraine also focuses her time with YJ on the administration of the Charitable Giving Programs established by the company's foundersSpecialties: Her responsibilities include the direct oversight of all distributor relations, communications, market research, distributor training programs and recognition and incentive programming.