Lorraine Herbert Email & Phone Number

United Kingdom

Chertsey, England, United Kingdom

London, England, United Kingdom

Member of Elior UK Senior Leadership Programme, reporting to the Marketing Director. Full responsibility for planning and implementing opportunities to deliver incremental revenue for the business through trade marketing and partnership activities using a variety of levers to negotiate joint business plans.KEY ACHIEVEMENTS • Implementation of multi-faceted plan to successfully deliver activity to identify and deliver opportunities for incremental investment as well as securing existing income whilst ensuring activity is operationally and commercially viable.• Created sector specific trade marketing planograms across hot beverages, food and retail with a focus on social and responsible products.• Produced new contracts and Joint Business Plans with all key partners to deliver a central income budget >£530k in year one. • Increased revenue in both volume and value by promoting core listed lines, introducing new products and creating awareness campaigns using market trends and client feedback to deliver clear objectives. • Implemented trade marketing function and delivered plans both externally and internally across all stakeholders. Highly successful adoption of plans and engagement across all levels and functions. • Led new ways of working and managed the adoption of the processes with key stakeholders at all levels.

London, England, United Kingdom

Board appointed role to work within the procurement team to deliver and project manage a supplier consolidation and product rationalisation programme. KEY ACHIEVEMENTS • Streamlined and exceeded targets of SKU rationalisation, 26% vs. 20% and supply chain consolidation, 35% vs. 30%. • Managed high-street coffee brand portfolio alongside own label to grow sales via best practice manual. • Delivered profit improvement in excess of £1.6million within agreed milestones and improved product and supply chain ongoing offering.• Streamlined mechanics and change processes for product and supply chain listings, communicated across all levels to ensure clear understanding of new ways of working. • Implemented business improvement initiatives through supplier consolidation and product rationalisation. Accountable for strategy, timeline, resources, managing risk, reporting to project sponsors and senior leadership team, and collaborating with cross functional stakeholders through clearly defined roles and responsibilities. • Management of all end to end change activity and overcoming internal resistance to ensure full business buy-in resulting in successful delivery of programme objectives on-time

London, England, United Kingdom

Reporting to the Marketing Director. Responsible for all business sectors (primary schools; secondary schools; colleges; universities; care homes; independent living; concessions; prestigious B&I; distribution centres and manufacturing operations).KEY ACHIEVEMENTS • Managed budgets, central procurement targets, secured campaign funding and commitment from suppliers which delivered a clear ROI.• Developed brand marketing and promotional campaigns to drive sales and revenue through proactive and consumer led programs and campaigns resulting in increased participation across all sectors and sales improvement circa. 7%.• Led and developed the strategic marketing and promotional team, highlighting strengths and abilities by encouraging and recognising success to develop and deliver sector specific plans. • Collaborating with procurement to create sector specific planograms using supplier data and ensuring commercially viable and brand focused with scope for NPD.• Working internationally with elior group to share best practice.

London, England, United Kingdom

Developed marketing plans around the needs of customers, clients, managers & suppliers. Working alongside procurement, supply partners, chef development teams, sales and operational teams. Coordinating activities with concept team, graphic design, collation, and distribution to meet published deadlines.KEY ACHIEVEMENTS • Launched market leading food concepts to compliment quarterly central menus. Aligned with high street trends to enhance customer’s experience and optimise growth opportunities resulting in an increase in footfall circa 5%.• Conducted quarterly internal and external insight events to establish market trends to ensure plans were aligned and innovative. Including social responsibility, digital and nutritional aspects. • Instigated mechanic for operational feedback to ensure year on year improvement of plans. • Managed internal roadshows to promote quarterly marketing plans to operational teams at all levels which enhanced adoption of the activity. Showcasing innovation from suppliers and presenting insight through analysing market data and trend reports.• Development of internal website to improve colleague engagement and provide digital solutions and social media.• Professionally and effectively communicated across various platforms to all stakeholders ensuring campaigns were fit for purpose and evaluated both customer and client satisfaction.

London, England, United Kingdom

Contract and relationship management of corporate clients in excess of £5million in the Contract Catering Sector.KEY ACHIEVEMENTS • Negotiated revised terms for 100% of current customer base resulting in extension of contracts and retention of portfolio. • Devised promotional activity and yearly calendars for customers. • Creation, implementation and adaptation of strategic plans and timely reaction to changing market conditions resulting in gaining valuable market share from key competitors and increasing number of SKU’s in portfolio with sales increase over 8% YoY.• Implemented hot beverage and bakery marketing strategy to drive sales in contract catering. • Maintaining price files, negotiating monthly price changes, and reporting market data. • Engaging with internal sales teams to ensure delivery of mutually agreed JBP’s

London, England, United Kingdom

Contract and relationship management of corporate clients in excess of £8million in the Contract Catering Sector.

London, England, United Kingdom

Contract and relationship management of corporate clients in excess of £3million in the Hotel & Restaurant Sector.

London, England, United Kingdom

B2B Management of territory in excess of £700k, client relationship building, establishing long-term contracts and winner of most improved area two years running.

Associate Project Management, Project Management

Bachelor Of Applied Science - Basc, Bsc Hons Applied Science & Forensic Measurement, 2:1