Lorraine Herbert Email & Phone Number

United Kingdom

Chertsey, England, United Kingdom

London, England, United Kingdom

• Member of Elior UK Senior Leadership Programme, reporting to the Marketing Director. Full responsibility for planning and implementing opportunities to deliver incremental revenue for the business through trade.
• Implementation of multi-faceted plan to successfully deliver activity to identify and deliver opportunities for incremental investment as well as securing existing income whilst ensuring activity is operationally and.
• Created sector specific trade marketing planograms across hot beverages, food and retail with a focus on social and responsible products.
• Produced new contracts and Joint Business Plans with all key partners to deliver a central income budget >£530k in year one.
• Increased revenue in both volume and value by promoting core listed lines, introducing new products and creating awareness campaigns using market trends and client feedback to deliver clear objectives.
• Implemented trade marketing function and delivered plans both externally and internally across all stakeholders. Highly successful adoption of plans and engagement across all levels and functions.

London, England, United Kingdom

• Board appointed role to work within the procurement team to deliver and project manage a supplier consolidation and product rationalisation programme. KEY ACHIEVEMENTS
• Streamlined and exceeded targets of SKU rationalisation, 26% vs. 20% and supply chain consolidation, 35% vs. 30%.
• Managed high-street coffee brand portfolio alongside own label to grow sales via best practice manual.
• Delivered profit improvement in excess of £1.6million within agreed milestones and improved product and supply chain ongoing offering.
• Streamlined mechanics and change processes for product and supply chain listings, communicated across all levels to ensure clear understanding of new ways of working.
• Implemented business improvement initiatives through supplier consolidation and product rationalisation. Accountable for strategy, timeline, resources, managing risk, reporting to project sponsors and senior leadership.

London, England, United Kingdom

• Reporting to the Marketing Director. Responsible for all business sectors (primary schools; secondary schools; colleges; universities; care homes; independent living; concessions; prestigious B&I; distribution centres.
• Managed budgets, central procurement targets, secured campaign funding and commitment from suppliers which delivered a clear ROI.
• Developed brand marketing and promotional campaigns to drive sales and revenue through proactive and consumer led programs and campaigns resulting in increased participation across all sectors and sales improvement.
• Led and developed the strategic marketing and promotional team, highlighting strengths and abilities by encouraging and recognising success to develop and deliver sector specific plans.
• Collaborating with procurement to create sector specific planograms using supplier data and ensuring commercially viable and brand focused with scope for NPD.
• Working internationally with elior group to share best practice.

London, England, United Kingdom

• Developed marketing plans around the needs of customers, clients, managers & suppliers. Working alongside procurement, supply partners, chef development teams, sales and operational teams. Coordinating activities with.
• Launched market leading food concepts to compliment quarterly central menus. Aligned with high street trends to enhance customer’s experience and optimise growth opportunities resulting in an increase in footfall circa.
• Conducted quarterly internal and external insight events to establish market trends to ensure plans were aligned and innovative. Including social responsibility, digital and nutritional aspects.
• Instigated mechanic for operational feedback to ensure year on year improvement of plans.
• Managed internal roadshows to promote quarterly marketing plans to operational teams at all levels which enhanced adoption of the activity. Showcasing innovation from suppliers and presenting insight through analysing.
• Development of internal website to improve colleague engagement and provide digital solutions and social media.

London, England, United Kingdom

• Contract and relationship management of corporate clients in excess of £5million in the Contract Catering Sector.KEY ACHIEVEMENTS
• Negotiated revised terms for 100% of current customer base resulting in extension of contracts and retention of portfolio.
• Devised promotional activity and yearly calendars for customers.
• Creation, implementation and adaptation of strategic plans and timely reaction to changing market conditions resulting in gaining valuable market share from key competitors and increasing number of SKU’s in portfolio.
• Implemented hot beverage and bakery marketing strategy to drive sales in contract catering.
• Maintaining price files, negotiating monthly price changes, and reporting market data.

London, England, United Kingdom

Contract and relationship management of corporate clients in excess of £8million in the Contract Catering Sector.

London, England, United Kingdom

Contract and relationship management of corporate clients in excess of £3million in the Hotel & Restaurant Sector.

London, England, United Kingdom

B2B Management of territory in excess of £700k, client relationship building, establishing long-term contracts and winner of most improved area two years running.

Associate Project Management, Project Management

Bachelor Of Applied Science - Basc, Bsc Hons Applied Science & Forensic Measurement, 2:1