Lorraine Mazza Email & Phone Number

Newburyport, Massachusetts

Newburyport, (Greater Boston Area), Ma

Worked on a variety of projects involving event and meeting planning orchestration. Ran a marketing campaigns. Also did volunteer work and mentoring.

1221 Ave Of Americas, New York

The global convention for the shopping center industry and provides networking, deal making and educational opportunities for retail real estate professionals from around the world. Over 34,000 attendees and 1,000 exhibitors.Responsibilities:• Managing Director for RECon, with up to 55,000 attendees and 1000+ exhibitors in 1.7 mm square feet of space, RECon provides an opportunity to meet retailers to discuss new or existing leases, or find the next deal• Responsible for $25MM in revenue from the Conference, Exhibits, Sales and Sponsorships.• Chaired RECon Program Planning Committee, responsible for content and speaker selection• Negotiated all contacts with facilities, hotels (50+), production companies, transportation companies, speakers, entertainment, and caterers• Prepare yearly goals, objectives and metrics; business plans for all new projects; and budgets for all events • Plan and launch highly successful events with excellence, panache and flair, always with business accountability and within budgetAchievements:• Conceptualized and launched the Special Industry Group Initiative in May 2010 creating new revenue source with 17,000 attendees at SIG meetings globally• Redeveloped Next Generation Initiative creating a business plan; forming a Leadership Board; creating a global fundraising campaign • Developed program for World Summit of Shopping Centers with 5,000 attendees and 400 vendors sourced globally; increased attendance by 5% and exhibits by 10%• Created Global Advisory Committee of Board Members and select national committees and selected speakers such as Steve Wozniak, Bill Clinton, Howard Schultz, and the Right Honorable Brian Mulroney

1221 Avenue Of The Americas, New York, Ny

Responsibilities:• Manage $35MM budget, 35% of total organizational budget. Staff of 100; department of 15; report to Senior Vice President• Prepare yearly goals, objectives and metrics; business plans for all new projects; and budgets for all events• Run Board of Trustee events for CEO’s of largest Retail and Development companies globally through ICSC offices in Beijing, Hong Kong, Dubai, Mexico City, Brazil, Toronto, Los Angeles, and London• Create, organize and produce all components of an event including operations, logistics, marketing, branding, negotiations and staffing• Work closely with sales and sponsorship executives to strategically identify and evaluate the scope of a project and determine how to execute.• Plan and launch highly successful events with excellence, panache and flair, always with business accountability and within budget

Business Administration And Psychology

Business & Psychology