Lorraine M. Campbell, Mba, Dtm Email & Phone Number

With 20+ years of experience as an influential leader focused on product management, strategic planning, & market research analysis, I have been integral to influencing business optimization through project/product leadership & presentation skills. I am experienced in diversity & inclusion efforts, as well as consistently exceeding organizational goals & expectations through diverse team management skills. It is my passion to utilize my expertise in product management to influence high-level growth while focusing on business intelligence & competitive market strategies.Key achievements include:✅ Integral member of the Strategic Planning Committee to engage in research and analysis on market trends, competition, and member behavior to provide recommendations, implementations, and direction, leading to defining a 3-year strategic plan for business growth✅ Worked closely with Developers to transform Excel and Microsoft Access-based reports into 40+ Business Intelligence reports by identifying key fields to automate the extraction of data from various sources, resulting in accelerating reporting efficiencies, improving accuracy, and eliminating human error✅ Revamped the Bank's market share analysis to deliver Senior Management with insights into trends for member funding needs and funding sources through wholesale and alternatives as well as business loss segments, providing the Sales team with data intelligence to strategize on revitalizing business✅ Assess the entire membership to identify non-borrowers over 2 years or a membership life span by analyzing specific behavior criteria to produce an ongoing Aging Report, providing the Sales team with data to re-engage members and generate new business✅ Co-founded a Toastmasters Club at the company, leading a team of Officers as the President and Vice President for the execution, growth, and development of the club, resulting in earning the Visionary Leadership AwardContact me through this profile if you wish to connect.

Listed skills include Strategic Planning, Market Research, Data Analysis, Marketing, and 11 others.

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  Assistant Vice President

  Federal Home Loan Bank Of New York

  Jan 2023 - Present - New York City Metropolitan Area