+ Award Winning Artist, Teacher, Accountant, Shipping, Marketing, CEO, CFO, Content Creator, Editor, EverythingI specialize in Fine Art Watercolour, with only Artist & Archival quality materials. Work ranges from loose, emotional freehand work and atmospheric realism. Have served as a judge for 5th Annual Women in Watercolor International Juried Competition and am a brand ambassador for Rockwell Arts Canada and Golden Maple. My work is housed in private collections throughout North America and South East Asia

+ Co-constructor of the Paradox brand, designing logo, birthed concept and developed the brand identity guide and strategy+ Helped lead the reopening of Paradox Hotel Vancouver, achieving a top 4 ranking among luxury hotels in Canada on TripAdvisor within 2 years.+ Created and executed marketing campaigns, boosting brand awareness and engagement.+ Managed a talented marketing team, fostering creativity and excellence.+ Conducted market research to refine strategies and enhance campaign effectiveness.+ Established strategic partnerships to amplify brand reach and strengthen brand loyalty.+ Oversee various marketing agencies and directed strategies and marketing campaigns

+ Developed short and long-term Business & Marketing Strategies that addressed the development and implementation of brand, franchising, expansion into new markets, growth strategies and profit estimates.+ Leadership and internal culture development+ Created and produced Brand Identity Handbook specifying visual guidelines, tone of voice, personality, etc.

+ Managed budgeting, financial planning, and projections.+ Led business planning, development, and expansion initiatives.+ Designed and directed guest experience and customer service.+ Oversaw marketing, brand identity, and content strategies.+ Directed human resources and staff development programs.+ Provided direction for hotel interior design.+ Handled purchasing and project management.+ Managed photography, editing, and graphic design.

+ Managed and budgeted accounting duties for five departments+ Monthly and annual preparation of financial statements and analysis of variances+ Accounts receivable and day-to-day banking+ Payroll and Human Resources

+ Responsible for yielding rates and inventory+ Forming competitive rate strategies

+ Customer Service and Conflict Resolution + Training, Staff Development and Retention + Problem Solving

+ Create Brand Identity+ Lead & Design renovation+ Operations+ Product & Brand Development+ Inventory

+ Customer Service and Conflict Resolution+ Training, Staff Development and Retention+ Problem Solving

+ Developed, implemented and evaluate policies and procedures.+ Prepare budgets and monitor expenses+ Participated in re-branding, marketing and promotion of a new hotel.+ Negotiated with suppliers within budget constraints.

+ Developed and designed the branding, marketing, photography and promotional materials.+ Organizing, publicity, promotion of events and individuals.+ Negotiated with clients for use of facilities.