Lorri Holtgrieve, Ma Email & Phone Number

Greater St. Louis

Greater St. Louis Area

Worked with several local non-profit organizations to hone their business plan, align tactics and communicate their brand.

Greater St. Louis Area

As the associate director of strategic engagement, I manage the company’s face to face engagement strategy and increase brand awareness within the public sphere as well as lead cross-functional teams to enhance internal communication. Past positions have allowed me to create measurable marketing strategies, craft multi-platform communications for dissemination of relevant messages to key demographics, spearhead external research via focus groups and work with internal teams to plot user experience and architecture of organizational web sites. I value the wide range of experience my longevity at LHM has afforded me as well as the ability to adapt to, and embrace, change.

Greater St. Louis Area

In this position I was responsible for external relations designed to increase awareness of LHM through focused and consistent brand narrative. This included providing direction for LHM’s corporate presence at events and conferences based on predetermined goals and desired outcomes. Additionally, I developed and implemented tactics for internal messaging from key leadership and led cross-functional teams to ensure strategic alignment and uniform measurement of KPI’s and other measurable goals.

Greater St. Louis Area

Managed the day-to-day tactical execution of strategic marketing plans through supervision of the MarCom team, including a Marketing Specialist, Marketing Assistant, Social Media Manager, Copywriter, Data Analyst, and Graphic Design Staff. • Successfully led the project management process by leveraging internal staff and integrating external vendors when necessary.• Developed, planned, and executed the organization’s corporate marketing strategies, communication activities, key messaging, and brand management across a variety of media platforms.• Managed creative and video production processes, scriptwriting and copywriting, web architecture, project management, and budget allocation.

Greater St. Louis Area

Held responsibility for the creation of site architecture and user experiences for web portals, representing four global regions and more than 30 international ministry centers in collaboration with the Web Development Team.• Supervised strategic direction, development, and installation of Internet-based initiatives, which invited responses and encouraged ongoing communication with target audiences.• Developed both short-term and long-term strategies for website marketing and promotion.• Managed budget and staffing needs for effective team results.

Greater St. Louis Area

Worked as an Account Executive on the TWA account which included strategic planning, project management, liaison between creative team and client. Worked on several promotional launch campaigns for Trans World Airlines and their Trans World One product which included photo shoots, supervision of story boarding, copy writing and execution of :30 and :60 radio and tv spots for mainstream and cable markets.

Greater Chicago Area

Worked at company when it was known as DraftDirect WorldWide. In 2006 it was purchased by - and became part of - the FCB group of agencies. I began at DraftDirect WorldWide in 1995 as an Assistant Account Executive and left two years later as a Senior Account Executive. My work on the British Airways account included supervising a team of three account service professionals, budget planning and distribution as well as strategic planning and project management for a wide variety of campaigns. As the account person for AARP I was responsible for niche marketing to a Hispanic audience as well as the duties listed above.

Master'S Degree, Communication Management

Bachelors, Communication/Spanish Language

Bachelor Of Science (Bs), Spanish And Communication

Bachelor'S Degree