The Founders = 2 beauty enthusiasts and women of color with corporate and startup stripesOur Secret Sauce = 2 science gurus in the Caire labOur Market = Women over 40What = Proprietary advanced science in skincareWhy = Women have aha life moments; Products either don't quite work right or aren't clean enough or can't be found at an affordable priceWe created Caire because women deserve itCaire ... we put the “I” in care.

The Science of Beauty Collective was created to redefine industry standards, support female brand founders, and offer a new approach to beauty. Learn more at https://scienceofbeauty.org/.

Dreamers & Doers is an award-winning community and PR hype machine amplifying extraordinary women entrepreneurs and leaders.

Strategic advisory specializing in Building Digitally-Minded Startups, Global Innovation, Strategic Marketing, Product Development. Beauty industry expertise.The business platform is premised on leveraging 20 + years of experience and deep knowledge in the beauty, well-being, fragrance, personal care and consumer packaged goods space. Our expertise lies in a deep understanding of the multiple levers necessary to build a start up from the ground up. We excel at customizing effective work scopes that result in sophisticated, stylish and noteworthy results. We do this by elevating and or crafting your brand positioning and identity, by creating stylized and business-ready marketing collateral and communications pieces that open eyes, ears and doors. We help clients create or navigate product creation, digital marketing, sales channel growth and other key business elements.ENTREPRENEURIAL BRAND BUILDING: Overall Strategic Marketing ApproachUnique Creative & Communication Insights + Deep Consumer & Competitive Landscape Understanding + Smart, Savvy, Timely Business Execution = High Success ProbabilityBusiness PhilosophyOur to approach each and every business situation with a complete 360 degree understanding of who the customer is and what he or she may want. Then we formally assess what you the client has to offer that can uniquely deliver against that and equally define how we can create (or position) a product or service that exemplifies that solution with style and personality - and very importantly, differentiated from anyone else in the marketplace. Combining great brand/product positioning with smart business execution means cultivating the right customer relationships and making smart investments through visuals, videos, in-store, digital, influencer, and social media messages that are simple, stylish and put the brand not only into the target’s consideration set but also make it a true want to have now through deep emotional connection.

Cuvee Beauty is an indie beauty haircare start-up within the Camelot Venture Group portfolio (Smile Direct Club, Sharper Image, etc.). Provided senior executive office leadership and advisement for all core business elements including: Digital, Retail, Brand, Product, Operations, Finance, etc.

As President, I created the overall corporate, marketing, and brand development strategy for a luxury skincare brand leveraging medical grade silicone technology with a patent pending “first-of-its-kind” system for a overnight patch that visibly reduces wrinkles.I provided leadership, direction, oversight, and support for all company functions including Strategic Business Planning, Product Development, Operations, Supply Chain, Finance, Quality, Sales, HR, Legal and Client Services that ensured profitability, growth, and operational efficiency. I spearheaded design, development, and implementation of digital and social media marketing channels. Selected Contributions:• Successfully launched luxury skincare brand concept and products, resulting in increased sales and steady acquisition of e-commerce customers. • Marketed line in various retailers including Violet Grey, while developing a framework for a thriving direct-to-consumer and e-commerce business, that leverages medical expertise coupled with an indie beauty founder.Beauty & Money Spotlight speaker 2018

As Senior Director, I developed, managed, and executed strategic brand plans for licensing initiatives for a range of celebrity and lifestyle fragrance brands. I established strategic plans to enhance brand profitability, leading innovation, global and digital marketing, financial management, and product development. I also earned two FIFI awards for Halle Berry fragrance franchise.Selected Contributions:• Effectively negotiated business personalities, turning contentious relationships into trusting relationships through conflict resolution and trust development. • Successfully launched global marketing of Halle Berry fragrance franchise (more than 35% above sales plan), achieving #1 ranking in mass fragrance sales with retail sales exceeding $100M. • Successfully launched global marketing of Celine Dion fragrance franchise (more than 10% annual growth), leading license to ranking as highest women’s mass fragrance sales with more than $900M in retail sales since 2003.Group Director, Global Marketing (2006 to 2007)In this position, I was responsible for license management, marketing mix development, and US P&L and investment for House of Baby Phat and Phat Farm brands.I spearheaded innovative brand management initiatives, achieving more than $110M in retail sales in first year. I also enhanced our business relationship with Kimora Lee and Russell Simmons, successfully rebuilding licensor trust. Selected Contributions:• Managed development and execution of luxury corporate initiative, La Voce by Renee Fleming, for Metropolitan Opera.

At Boots, I led the marketing, product, and communications strategy for the launch of an innovative consultant-supported “store in store” whole beauty concept in Target and CVS. I developed and executed overall brand and product concept strategy, orchestrating all aspects of product management, launching an implementation strategy for retail operations, a marketing calendar, communications media, and public relations. Selected Contributions:• Achieved $75M in retail sales in first year for unique offering of eight brands encompassing more than 600 items across skincare, color, bath and body, hair, and well-being.

Delving headfirst into the innovative world of entrepreneurial beauty proved a different challenge from the corporate world. For 3 years, I worked directly with the Founders to singularly build the US subsidiary for shaving brand, King of Shaves, and fragrances for designer Ted Baker, in order to establish a foothold in the US. I was responsible for initiating and generating sales of $25 MM retail.I built the US subsidiary for designer Ted Baker for King of Shaves and Ted Baker fragrances. I created strategy and brand awareness through press releases and trade show participation, initiating and generating sales of $25M retail. Selected Contributions:• Coordinated and developed sales, marketing, online, and product development agencies, successfully integrating and selling line to key accounts and high-end independent barbers.• Served as spokesperson for company, preparing and delivering presentations at trade shows and corporate events as well as promoting product by interfacing with magazine and trade publication editors.

I truly thrived on all that the John Frieda haircare company represented. Working with John Frieda, Gail Federici and their teams was an amazing introduction to the broader world of beauty entrepreneurship. With an amazing culture and a nose for creative intuition for innovative products I thoroughly enjoyed my time enhancing the John Frieda brand presence whether developing a new product or on set with John reviewing his talking points or serving as a “model” for a tv press segment with Sally Hershberger.I was responsible for the management and marketing development of the best-selling $150 MM Frizz-Ease brand. I continued to successfully innovate, develop and launch multiple award winning breakthrough selling products including the “Wind-down Relaxing Crème” that contributed to enhancing sales, on shelf presence and the John Frieda brand image.

Unilever was an experience that truly shaped me as a marketing expert. Everything I worked on was touched by the cult of innovation that was prevalent at the time creating an atmosphere of creativity and sales enhancing brands.✔ UNILEVER PERFORMANCE, Global Marketing Manager, Skincare & FragranceI was asked by the leadership team to transfer from the Elizabeth Arden division to a Unilever start up. My entrepreneurial curiosity ensued and I was responsible for ideating a line of products across Unilever’s categories (e.g. personal care) for a new potential celebrity sports license. ✔ ELIZABETH ARDEN, Global Marketing Manager, FragranceWorking with Elizabeth Taylor was a glamorous, intriguing and wonderful place where I got to embrace a true Hollywood legend and icon. In my marketing role I was responsible for the relaunch strategy that increased sales by 33% and improved the US retailer ranking from 10 to 8 for the already successful Elizabeth Taylor White Diamonds fragrance brand. I managed all aspects of the worldwide marketing strategy for 8 Prestige American Designer Fragrance brands, including the Elizabeth Taylor licensed fragrances, with portfolio retail sales of over $250 MM. ✔ ELIZABETH ARDEN, Global Product Manager, FragranceMy first Marketing role; what a ride. It was thrill it was to walk the beloved halls of the Elizabeth Arden headquarters. The world of beauty and luxury quickly unfolded as soon as I ran into Karl Lagerfeld, and at the time, his world of designs for Chloe. I successfully managed the brand strategic plan for the House of Chloe Fragrances including the launch of Chloe Innocence. I quickly learned that managing a brand team of over 30 where Karl’s provocative and somewhat risque photography, coupled with Fabion Baron’s cutting edge bottle design and the multitude of new brand processes were the sort of beauty experience I had dreamt of.