Lorrie Piper Email & Phone Number

I'm a strategic marketing leader who has helped companies develop and lead their marketing strategies and marketing teams. I have demonstrated success in driving sales, building brands, streamlining marketing operations, innovating marketing practices, and leading high-performance teams. I use my experience in B2B and B2C and in industries like automotive, non-profit, GPG, retail, and manufacturing industries to solve marketing challenges and get results.What I’m great at doing:• Developing and executing end-to-end, full-stack integrated marketing strategies & plans.• Building and leading marketing teams and departments.• Analyzing marketing data to make strategic and intelligent decisions.• Leading sales organizations to align with goals and targets. • Using critical thinking methods and applying creative solutions.• Problem-solving - the big, bad, and ugly - I'm a fixer by nature and experience.I’ve worked with some of the best-known brands in the world – VELCRO®, Disney, NASCAR®, NFL, Jack Daniel's, and LEGO® creating results-driven campaigns.- Earned 15 million+ impressions and 5K email acquisitions for a recent campaign which resulted in increased brand recognition and awareness among my target audience. By gaining over 65,000 additional email subscribers in one year through engaging content marketing strategies, I improved customer engagement, built brand awareness, and strengthened relationships.- A targeted email marketing strategy led to an increase in subscribers (350K) and engagement rates consistently above industry standards, resulting in higher sales and revenue generation.- Launching a curbside sales channel in response to the pandemic led to a new revenue channel, increasing our sales and customer satisfaction. - Increased engagement rate of 35%+ in one year, creating a strong digital presence for my company while launching campaigns that achieved goals for increased website traffic (up 30% mo/mo), contributing to the growth and success of our online presence. My development of integrated and tactical marketing strategies led my organization to win industry-defining awards, such as StateWays Best Practices Awards for Best Stakeholder Outreach Program and Best Technology Innovation, and Beverage Dynamics’ recognition as one of the Top 10 retailers in the country (2020, 2021, 2022, 2023). I've made significant contributions to my company's success through my marketing strategies and creative ideas, resulting in enhanced brand awareness, increased sales, new revenue streams, and industry recognition.

Listed skills include Marketing Communications, Product Marketing, Advertising, Marketing, and 46 others.

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  Division Director: Marketing, Sales And Merchandising

  Nh State Liquor Commission

  Boston, Ma, Us