Lorrie Winkler Email & Phone Number

Assist in the regional sales and marketing efforts for Kincaid Furniture, a division of La-Z-Boy Furniture, working with both sales managers and furniture dealers to create marketing deliverables geared to increasing sales and market share for a win-win situation.- Create sales collateral which aid in regional sales increasing 30% YOY.- Participate in.

Greensboro/Winston-Salem, North Carolina Area

• Responsible for CCL’s digital presence (www.ccl.org) and marketing automation system, including project and campaign planning and implementation, digital and platform strategy, as well as measurement. Planning.
• Implemented project management platform to effectively organize web projects across departments.
• Instrumental in creating digital standards to assist in aligning web and digital initiatives.
• Developed and defined web processes and templates to create consistency across the CCL brand.

Greensboro/Winston-Salem, North Carolina Area

• Create E-commerce initiatives and digital marketing campaigns that achieve Truliant’s strategic brand and business objectives by enhancing credit union members’ and website visitors’ experience. Execute high quality.
• Spearheaded project and designed strategy for rollout of Kentico Marketing Automation platform, generating more frequent and relevant member communications.
• Created digital B2C digital marketing strategies utilizing targeted web site banners, segmented automated email campaigns, and targeted remarketing ads, resulting in increased membership.
• Utilized E-commerce marketing strategies that built pipeline of leads and increased customer engagement.

Greensboro/Winston-Salem, North Carolina Area

• Managed marketing communications team and directed digital marketing, communications, and training initiatives for Aftermarket Parts and Service Marketing for Mack, Volvo, and Road Choice. Identified and implemented.
• Scheduled, organized, and widely communicated training events, improving attendance by 30%.
• By initiating tight budget controls and innovative use of technology, reduced yearly marketing spend by over $500K in six months.
• Spearheaded improvements in departmental processes, enabling 50% reduction in outsourced deliverables.
• Developed and updated multiple websites, including PARTners (Mack and Volvo), Road Choice, and Dex Heavy Duty Trucks, contributing to a $15M increase in sales.

Greensboro/Winston-Salem, North Carolina Area

• Supervised and directed workflow of marketing, advertising, and public relations activities. Applied innovative tactics to build and maintain brand awareness internationally across corporate channels, such as blogs and.
• Led redesign, development, and maintenance for multiple websites.
• Used social media campaigns to increase media footprint at minimal cost.
• Integrated Microsoft Dynamics CRM and Act-On Marketing Automation platforms into corporate website and communications initiatives to communicate more effectively with consumers and dealers.

Greensboro/Winston-Salem, North Carolina Area

• Planned and implemented strategies and marketing endeavors for all corporate and brand-related social media platforms, focusing on content marketing and overall online strategy. Created and executed e-mail campaigns.
• Managed corporate website design, integration, maintenance, content creation, database integration, and updating.
• Created social media strategy which doubled social media fans and engagement within six months.
• To increase corporate presence and SEO, successfully developed three blogs for company initiatives.

Lawrenceville, Georgia

• Provided content and digital and print campaign creation, as well as sales and service for real estate and affiliated accounts for The Real Estate Book of High Point, The Real Estate Book of Davidson County, and The.
• Managed, trained, and provided guidance for graphics and distribution personnel.
• Received consistent sales and marketing awards through all years of employment.
• Shaped online presence of national brand through microsites and blogging initiatives.

Planned and executed company promotions and marketing for the Jamestown News. Worked with incoming and current subscriptions. Provided customer service and public relations. Solicited new advertising sales from area businesses as well as serviced existing accounts. In addition, researched and wrote one article per week for the business page.

Served as Assistant Production Manager for several monthly magazine and newspaper publications published by Southern Farm Publications. Duties included designing and producing ads and copy, assisting in supervision of all part-time and full-time personnel, working with sales staff, coordinating print schedules, general layout and production of publications.

Master'S Degree, Msitm - Master'S Of Science Information Technology Management, 3.74

Information Technology System Management with a concentration in Digital Marketing.

Bachelor'S Degree, Graphic Design

Major study was Graphic Design with a Minor in Marketing.

Education record