Lorri Silvera Email & Phone Number

Ocala, Fl, Us

Central Florida

Assist small business owners and political campaigns with: • Inbound marketing & lead generation• Marketing automation• List building & segmentation• Email marketing content and strategy• Video marketing - Facebook Live videos• Content marketing • Google Analytics • Personal brand marketing• Mission based-fundraising • Social media advertising • Public relations • SEO• UX/UI • Creation of personal brand assetsMarketing and Public Relations: • Managed marketing efforts for the third top grossing Realtor in Marion County through content creation for lead generation, social media management and engagement through written content and Facebook Live videos, and creation of list management and marketing systems. • Developed a marketing and lead generation plan as well as personal brand assets for the owner of a top-performing commercial insurance company.Consulted with political candidates running for office on campaign management, communication and fundraising strategy and execution. • Created branded marketing, public relations and fundraising campaigns•Worked with data company to gather and analyze data in order to expand and segment donor database• Built and managed donor lists and data• Developed and managed grassroots efforts; build, expand, and manage social media and online presence • Created content for thousands of social media posts • Hired and managed campaign staff, interns, and volunteers• Oversaw two six-figure political committees, a $500,000+ multi-county state senate race • Developed relationships with lobbyists and state association leadersProjects of Note: Dave Weldon for U.S. Senate, Steve Southerland for Congress, Mary Thomas for Congress, Dennis Baxley for State Senate, Gary Price for State Senate, Keith Perry for State House, Charlie Stone for State House, Carl Zalak for County Commission, Amendments 6 & 8, Floridians for a Strong Economy Political Committee, Floridians for a Good Economy Political Action Committee.

Ocala, Florida

Educate cardiologists, primary care physicians, surgeons and clinical staff in Ocala and The Villages on home health and post-acute care. • Achieved company-wide top sales ranking: #10 Rookie Area Manager out of over 180 employees• Work with physicians to create and implement specialty program protocols that provide improved home health care services.• Serve as a public awareness representative for Encompass.• Responsible for public education relative to home health care services available through the agency and methodologies for obtaining such services.• Develop and support referral source relationships.• Represent Encompass in activities involving professional relationships with physicians, hospitals, public health agencies, nurses' associations, state and county medical societies to apprise them of the availability of services.

Destin/Fort Walton Beach, Florida Area

Directed all aspects of digital marketing and advertising for $50 million dollar vacation rental company with over 1,400 properties spanning 5 counties in Florida and Alabama. • Doubled email revenue from 2017 to 2018• Managed million dollar budget and made advertising placement decisions • Created new content concepts and marketing campaigns to better engage website visitors, email readers, and social media followers • Worked with CVBs in four counties to place co-op advertising• Developed relationships with four county CVB partners to increase media stay opportunities• Attended community events on behalf of the company• Studied area traveler data and trends to guide and direct the marketing and advertising outreach• Created lifestyle and vacation experience blog content for company websites and coordinated social media posting to coincide with topics. • Hired two new employees and developed a structured training process• Trained and managed three employees.

Destin, Fl

Managed marketing efforts for a new luxury full-service resort as well as dining and spa outlets. • Created digital email and banner ad campaigns that engaged users and generated over $1 million in revenue. • Doubled the size of the email list and created various digital, print and on-property promotions to continue growth. • Oversaw and managed resort’s media budget including digital and print channels. • Produced video segments for email and social media marketing. • Developed strategic partnerships for co-marketing, trade, promotions, and packages. • Created over 20 pieces of branded collateral to target various audiences including resort guests, locals, and area vacationers. • Coordinated and placed ads on over 30 different channels including digital and print. • Analyzed monthly Navis, e-commerce, and Google Analytics reports for trends and customer aquisition opportunities. • Experience with website Content Management System, Customer Relationship System, Adobe Photoshop, and Canva. • Increased social media user engagement with content creation, digital advertising, and Facebook and Instagram live videos. • Experience with social media scheduling software. • Launched the property’s blog and coordinated content creation and posting. • Coordinated and hosted the property’s first media familiarization tour with nine media writers from target markets. • Worked with local CVB on partnership and media opportunities. • Coordinated event and community sponsorships. • Acted as community liaison. • Coordinated multiple professional architectural, food, and lifestyle photo and video shoots. • Worked with operations team to plan and coordinate dozens of property events.• Managed national public relations, marketing and advertising firm partnerships • Worked with local and national media on print and digital coverage

Ocala, Fl

Managed all aspects of a 10-county state senate race. Developed and executed a grassroots marketing plan that included: • Building relationships with community and business leaders as well as elected officials• Doubling social media followers• Creating thousands of social media posts• Sending targeted email updates and fundraising appeals• Managing the direct mail campaigns for fundraising• Organizing fundraising events• Building and managing donor lists and data• Hiring multiple paid employees and overseeing a team of volunteers• Creating appointments and managing the candidate’s schedule• Developing relationships with community leaders across North Central Florida as well as lobbyists and state professional association leaders.

Tallahassee, Fl

Led campaign to victory with a 6-point advantage over 30-year, popular local politician and helped candidate overcome being one of the lowest performing members of the U.S. House in the fourth quarter of 2011 (raised $90,459 in October 2011 & $147,219 in December 2011) to raising $286,000 the first quarter of 2012.As Campaign Manager:• Managed multi-million-dollar campaign’s daily efforts• Oversaw and managed staff of 4 as well as volunteers• Created and managed multi-million-dollar campaign budget• Developed and implemented grassroots marketing program• Worked with state party to achieve marketing goals • Organized and executed rallies throughout 14 counties in the district• Developed relationships with community leaders, business owners and elected officialsAs Finance Director:• Raised over $1 million from local donors• organized and executed special events with national figures such as Gov. Mike Huckabee, Speaker John Boehner, & Majority Leader Eric Cantor• Worked with Finance Committee members to hit fundraising goals, • Recruited new Finance Committee members• Managed call time and provided member with donor contacts• Developed, executed and managed finance plan"Lorri helped to ensure that we had all the funds necessary to win on Election Day. She is very effective and understands the fundamentals of fundraising."- Congressman Steve Southerland

Ocala, Fl

Managed District office and constituent relations for State Representative.• Assisted Chief Legislative Aide with legislative matters during committee weeks and session• Created relationships with community leaders, business owners and elected officials• Acted as a spokesperson and worked with local media• Created constituent outreach program, wrote and disseminated media releases• Managed local media contacts and relationships• Created internship program and managed college and high school-aged interns• Spoke at community groups• Attended local community events• Managed correspondence and office budget• Scheduled events

Ocala, Fl

Built the first development/fundraising program for PACE Center for Girls of Marion County. Community Relations: • Networked in the community and recruited five new board members; recruited and motivated volunteers to fulfill Center needs• Developed community partnerships with local civic groups which resulted in over 25 public presentations as well as cash and in-kind sponsored activities for the organization; • Conducted over 35 tours of local center with more than 200 personally recruited attendees created marketing and communication pieces. Fundraising: • Managed high-dollar donor relationships• created ‘Sponsor a Girl’ program that raised thousands of dollars• created 25th Anniversary Campaign and secured five-figures in matching fund donations • created first special event website and raised nearly 25% of all donations online• Worked with Board and key community members on first annual event that raised over $26,000• Doubled donations at annual fundraising event to about $10,000 and doubled attendance as well as increased community and volunteer participation Public Relations: • Initiated a grassroots 25th anniversary campaign which included the creation of a website, direct mail and multiple public presentations that resulted in coverage with local TV and print media• Wrote over 50 blog posts for local center website • Worked with PACE students on public presentations and public speaking to increase organization’s fundraising capability Government Relations: • Created relationships with key legislative leaders, including the Speaker of the House, and in 2010 PACE (the statewide agency) received no State budget cuts

St. Louis, Mo

Led all public relations efforts under the supervision of the CEO to execute Executive priorities. Responsible for all public, media & government relations for Joyce Meyer Ministries, a $120 million international nonprofit organization. Public Relations: • Worked with National Publishing House Hachette on publicity strategies for #1 New York Times best-selling author• Worked with national news media on interviews• Established relationship with Macy’s for first corporate sponsor of national conference for 20,000+ women• Actively worked to enhance organization’s community reputation earning St. Louis Business Journal’s Best Places to Work• Ghost-wrote national and local print media interviews on behalf of the organization’s President and New York Times bestselling author Joyce Meyer• Created the first syndicated column• Facilitated multiple community involvement projectsPublic speaking: • Performed master of ceremony duties at all domestic conferences with audiences ranging from thousands to over 20,000• Appeared in national television advertisements• Public spokesperson

B.S., Telecommunication

A.A., Journalism