Lorri Silvera Email & Phone Number

Ocala, FL, US

Central Florida

• Assist small business owners and political campaigns with:
• Inbound marketing & lead generation
• Marketing automation
• List building & segmentation
• Email marketing content and strategy
• Video marketing - Facebook Live videos

Ocala, Florida

• Educate cardiologists, primary care physicians, surgeons and clinical staff in Ocala and The Villages on home health and post-acute care.
• Achieved company-wide top sales ranking: #10 Rookie Area Manager out of over 180 employees
• Work with physicians to create and implement specialty program protocols that provide improved home health care services.
• Serve as a public awareness representative for Encompass.
• Responsible for public education relative to home health care services available through the agency and methodologies for obtaining such services.
• Develop and support referral source relationships.

Destin/Fort Walton Beach, Florida Area

• Directed all aspects of digital marketing and advertising for $50 million dollar vacation rental company with over 1,400 properties spanning 5 counties in Florida and Alabama.
• Doubled email revenue from 2017 to 2018
• Managed million dollar budget and made advertising placement decisions
• Created new content concepts and marketing campaigns to better engage website visitors, email readers, and social media followers
• Worked with CVBs in four counties to place co-op advertising
• Developed relationships with four county CVB partners to increase media stay opportunities

Destin, FL

• Managed marketing efforts for a new luxury full-service resort as well as dining and spa outlets.
• Created digital email and banner ad campaigns that engaged users and generated over $1 million in revenue.
• Doubled the size of the email list and created various digital, print and on-property promotions to continue growth.
• Oversaw and managed resort’s media budget including digital and print channels.
• Produced video segments for email and social media marketing.
• Developed strategic partnerships for co-marketing, trade, promotions, and packages.

Ocala, FL

• Managed all aspects of a 10-county state senate race. Developed and executed a grassroots marketing plan that included:
• Building relationships with community and business leaders as well as elected officials
• Doubling social media followers
• Creating thousands of social media posts
• Sending targeted email updates and fundraising appeals
• Managing the direct mail campaigns for fundraising

Tallahassee, FL

• Led campaign to victory with a 6-point advantage over 30-year, popular local politician and helped candidate overcome being one of the lowest performing members of the U.S. House in the fourth quarter of 2011 (raised.
• Managed multi-million-dollar campaign’s daily efforts
• Oversaw and managed staff of 4 as well as volunteers
• Created and managed multi-million-dollar campaign budget
• Developed and implemented grassroots marketing program
• Worked with state party to achieve marketing goals

Ocala, FL

• Managed District office and constituent relations for State Representative.
• Assisted Chief Legislative Aide with legislative matters during committee weeks and session
• Created relationships with community leaders, business owners and elected officials
• Acted as a spokesperson and worked with local media
• Created constituent outreach program, wrote and disseminated media releases
• Managed local media contacts and relationships

Ocala, FL

• Built the first development/fundraising program for PACE Center for Girls of Marion County. Community Relations:
• Networked in the community and recruited five new board members; recruited and motivated volunteers to fulfill Center needs
• Developed community partnerships with local civic groups which resulted in over 25 public presentations as well as cash and in-kind sponsored activities for the organization;
• Conducted over 35 tours of local center with more than 200 personally recruited attendees created marketing and communication pieces. Fundraising:
• Managed high-dollar donor relationships
• created ‘Sponsor a Girl’ program that raised thousands of dollars

St. Louis, MO

• Led all public relations efforts under the supervision of the CEO to execute Executive priorities. Responsible for all public, media & government relations for Joyce Meyer Ministries, a $120 million international.
• Worked with National Publishing House Hachette on publicity strategies for #1 New York Times best-selling author
• Worked with national news media on interviews
• Established relationship with Macy’s for first corporate sponsor of national conference for 20,000+ women
• Actively worked to enhance organization’s community reputation earning St. Louis Business Journal’s Best Places to Work
• Ghost-wrote national and local print media interviews on behalf of the organization’s President and New York Times bestselling author Joyce Meyer

B.S., Telecommunication

A.A., Journalism