Lori Ruggiero

Lori Ruggiero Email and Phone Number

Managing Partner and EVP @ 5WPR
New York, NY, US
Lori Ruggiero's Location
New York City Metropolitan Area, United States, United States
Lori Ruggiero's Contact Details
About Lori Ruggiero

Creative and results-oriented executive with over 20 years of experience across diverse communications fields. Transitioned from journalist and television producer for global media entities to messaging and media strategist counceling c-suite executives. Currently overseeing the two largest practice areas at 5W, driving results, growth, and profitability through strategic planning and new business development. Recognized for the ability to effectively manage multiple complex projects, lead large high-performing teams, and thrive under intense pressure.

Lori Ruggiero's Current Company Details
5WPR

5Wpr

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Managing Partner and EVP
New York, NY, US
Website:
5wpr.com
Employees:
410
Lori Ruggiero Work Experience Details
  • 5Wpr
    Managing Partner And Evp
    5Wpr
    New York, Ny, Us
  • 5Wpr
    Managing Partner/Evp
    5Wpr Jan 2023 - Present
    New York, Ny, Us
    Oversee a team of 100+ PR and digital marketing professionals servicing B2B and B2C tech companies, as well as corporate comms across all industries.Supporting our client's c-suite through milestone media moments, change management, financial transactions, and crisis communications.
  • 5Wpr
    Executive Vice President
    5Wpr Jun 2021 - Present
    New York, Ny, Us
  • 5Wpr
    Senior Vice President
    5Wpr Dec 2019 - Jun 2021
    New York, Ny, Us
    Responsible for 5W's Corporate and Tech/B2B practices. Head of Media Training and co-head of Crisis Comms and Reputation Management programs.
  • North 6Th Agency, Inc. (N6A)
    Executive Vice President | Content & Strategy
    North 6Th Agency, Inc. (N6A) Dec 2018 - Dec 2019
    New York, Ny, Us
    Provides clients executive strategic counsel on messaging, brand narrative, crisis communications and PR initiativesLeads and creates customized media training classes and workshops for agency clientsOversees and is responsible for the growth of N6A's Content Department which includes: content marketing though editorial content, video production and graphic design Oversees and is responsible for the growth of N6A's Digital Marketing Department which includes: organic and paid social media, SEO/SEM and other digital channels
  • North 6Th Agency, Inc. (N6A)
    Senior Vice President
    North 6Th Agency, Inc. (N6A) Apr 2016 - Dec 2018
    New York, Ny, Us
    Managing a team responsible for 20+ accounts ranging from start-ups to publicly traded companies to high-profile individuals.Specialty areas include: Cyber security, Digital Identity, SaaS technologies, Venture Capital, Energy, Marketing, Fin & Reg TechBuilding brand awareness, raising c-suite profiles, and promoting clients as thought leaders in their industriesDeveloping PR strategies to support marketing goalsMedia Training/CoachingSpeech WritingBrand messaging Crisis Communication
  • Al Jazeera Media Network
    Supervising Producer
    Al Jazeera Media Network 2013 - Apr 2016
    Doha, Qa
    Producing 30 minute and hour-long broadcastsDeveloping original content for the showsPlanning coverage for future eventsPitching, writing, and producing stories and segments Copy editingManaging show team Social media integrationAccomplishments: Successfully planned and produced a week of live coverage for 2015 Papal visit to US with a fraction of the staff found at other major networks Created and Launched “Power Politics,” a weekly show for the mid-term elections, on top of carrying out daily job responsibilities Produced segment on violence in Mexico which was only one of four submitted for an Emmy in 2014 Given responsibility to manage/produce all dayside breaking news coverage for the network
  • Espn
    Line Producer
    Espn 2009 - 2013
    Bristol, Ct, Us
    Produced three-hour blocks of “Sports Center” Pitched segment ideas Set up reporters, analysts, and guests Social media integration of show contentAccomplishments: Created and launched ESPN’s very lucrative Goal Line and Buzzer Beater: separate channels covering college football and basketball that brought in substantial sponsorship revenue Successfully coached former pro athletes looking to transition into careers as on-air broadcasters Created unique contents/segments sold to advertisers for sponsorship
  • Fox News Channel
    Producer, Fox Business
    Fox News Channel 2009 - 2010
    New York , Us
    Pitched stories and segments with responsibilities that included: Booking guests Writing scripts Fact-checking Selecting video, graphics and fonts Collaborating with talent Occasional line producing
  • Cnn
    Producer, "American Morning"
    Cnn Apr 2007 - Nov 2008
    Atlanta, Us
    Pitched stories Booked guests/experts Set up shoots/coordinated crew logisticsWrote/edited packages Field producing Line producing Accomplishments Helped develop show website, maximizing visibility of segments by providing a digital audience
  • Cnn
    Line Producer
    Cnn Feb 2004 - Apr 2007
    Atlanta, Us
    Produced thirty-minute and one-hour newscasts with responsibilities that included: Emphasizing breaking news Choosing stories, video, sound, graphics, and music for the show Coordinating with national and international assignment desks Producing and writing segments Booking guests and experts Accomplishments: Promoted three times in three years Became one of the youngest producers in CNN history Relied upon to fill in for the Executive Producer during vacation periods and sick outs
  • Cnn
    Writer/Senior Writer, Headline News
    Cnn Jul 2002 - Feb 2004
    Atlanta, Us
    Wrote the bulk of the day’s stories, teases, and cold opens for show team covering politics, current and international events, entertainment and pop culture Chose sound, video and graphics Filled in for copy editors Interviewed and trained new writers Reviewed writers Filled in for line producers
  • Cnn
    Editorial Assistant, Cnn International
    Cnn Sep 2001 - Jul 2002
    Atlanta, Us
    Acted as a liaison during live shots between the control room and field producers, the international desk and our satellite department Produced graphics Chose and wrote headlines for the bottom line scroll
  • Nbc News
    Writer- Whdh Boston
    Nbc News May 2000 - May 2001
    New York, Ny, Us

Lori Ruggiero Skills

Journalism Broadcast Breaking News Video Production Editing News Writing Storytelling Editorial Broadcast Journalism Broadcast Television Television Writing Content Management Politics Copy Editing Enps Entertainment New Media Avid Live Television Team Management Mentoring Communication Video Press Releases Field Production Digital Media Social Media Media Relations Project Management Team Leadership Message Development Live Events Event Planning Online News Organization Skills Content Development Pitching Media Pitching Ideas Story Pitches Broadcasting Crisis Communications Public Relations Strategic Communications Corporate Communications Content Strategy Media Production Marketing Brand Awareness Content Marketing Digital Marketing Strategic Planning Internal Communications Messaging Positioning Media Training

Lori Ruggiero Education Details

  • Boston University
    Boston University
    College Of Communications
  • East-West Center Hong Kong Journalism Fellow
    East-West Center Hong Kong Journalism Fellow
    Economic And Social Relations
  • Townsend Harris High School
    Townsend Harris High School

Frequently Asked Questions about Lori Ruggiero

What company does Lori Ruggiero work for?

Lori Ruggiero works for 5wpr

What is Lori Ruggiero's role at the current company?

Lori Ruggiero's current role is Managing Partner and EVP.

What is Lori Ruggiero's email address?

Lori Ruggiero's email address is tj****@****ail.com

What schools did Lori Ruggiero attend?

Lori Ruggiero attended Boston University, East-West Center Hong Kong Journalism Fellow, Townsend Harris High School.

What are some of Lori Ruggiero's interests?

Lori Ruggiero has interest in Cooking, Electronics, Home Improvement, Reading, Music, Worldwide Travel, Movies, Home Decoration.

What skills is Lori Ruggiero known for?

Lori Ruggiero has skills like Journalism, Broadcast, Breaking News, Video Production, Editing, News Writing, Storytelling, Editorial, Broadcast Journalism, Broadcast Television, Television, Writing.

Who are Lori Ruggiero's colleagues?

Lori Ruggiero's colleagues are Romilly White, Jenna Figman, Christina Hankin, Ömer Halis Demir, Venesa Defaut, Masso Lahcen, Eliza Stephanie.

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