Lory Y. Email & Phone Number

New York, United States

• Managed communication with clients regarding mock approval, recommendations on social strategy/setup/best practices, and ad hoc performance requests• Worked on targeting documents and campaign planning, speaking to strategy and rationale in addition to execution• Trained and oversaw associate on various platforms and team processes, delegated tasks and provided guidance to associate on any roadblocks that emerged• Connected with analytics and planning team on a daily basis to discuss dashboard performance, timelines/deliverables, and client recommendations

• Planned, executed, and monitored campaigns across multiple social platforms (Facebook, Pinterest, Snapchat) for the Shiseido portfolio• Owned and established daily pacing docs to track spend and flag any concerns/issues with current live campaigns• Utilized Datorama to analyze performance of live campaigns, to prepare weekly insights reports and to recommend optimizations if campaigns were underperforming• Actualized billing sheets and prepared an outstanding billing sheet on a monthly basis comprising of all the vendor invoices which served as a reference document to cross check billing and reconcile invoices

• Formulated a paid social media campaign across Instagram, LinkedIn, and Twitter to increase awareness on COOP’s data analytics track• Launched and managed paid search campaign on Google AdWords targeting recent graduates who were interested in data science• Developed digital marketing skills in SEO, SEM, Paid Social, and Google Analytics through 200 hours of hands-on workshops• Utilized V-Lookups and Pivot Tables to organize and analyze large data sets

• Optimized 100+ product listings using relevant keywords and tags resulting in a 42% increase in store traffic and achieving a 13% increase in sales• Implemented promoted listings campaign and monitor performance based on key metrics such as CTR and conversion rate• Ensured customers have a positive shopping experience by responding to their questions and concerns promptly via email or Etsy convo• Created and scheduled sale events during the holidays to generate revenue and promote the shop

• Collaborated with other student aides to efficiently prepare over 500+ student acceptance letters and outgoing mail under tight deadlines, resulting in increased office productivity and positive teamwork• Compiled pertinent information from the internal database to create case folders for transfer students which helped expedite the applicant review process for evaluators• Greeted prospective and admitted students visiting our office before directing them to appropriate staff members or departments for further assistance• Responded to phone inquiries for the Undergraduate Admissions Office and Transfer Center resolving issues for students and parents

• Worked under CPC’s Youth Services Division for their Young Adult Internship Program (YAIP), a program that equips young adults with the training and skills needed to advance their career potential• Doubled the initial pool of applicants and achieved YAIP’s goal of enrolling 32 disconnected youth in their new cohort through outreach efforts via phone and visits to non-profit organizations• Provided assistance on job readiness workshops by helping students with their resumes, cover letters, and interviews, ultimately maximizing their chances of employment• Created and drafted weekly newsletter advertising a variety of job opportunities, upcoming job fairs, and training programs targeted at past and present cohort members

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Marketing/Marketing Management, General