Loryn Wilson Carter Email & Phone Number

Rockville, MD, US

Washington DC-Baltimore Area

Washington D.C. Metro Area

• Advise several clients and organizations on digital strategy, social media and campaign management, email marketing, strategic communications, and content development.

Washington, District Of Columbia

Washington D.C. Metro Area

Lead the creation of digital and written content tailored to the client’s audienceServe as an advisor and content manager on social media campaigns, including the creation of content and social media managementAssist in the production of video content, including Facebook Live, podcasts and other audio and visual assetsProvide social media analytics reports.

Washington, DC

Served as the senior digital strategist and organizer for the National Education Association Student Program (NEA-SP) and the New Educators Program.Authored campaign emails for the inaugural email series for the New Educators Program. Developed and implemented an email strategy for the NEA Student Program Career Fairs and Monthly Webinars, engaging a.

Washington D.C. Metro Area

• Project Manager responsible for oversight of all projects and ensured timely completion.
• Selected as key member to communicate with all top-ranking executives.
• Developed digital media strategies to increase participation with YWCA USA’s signature campaigns.
• Established a blog strategy and produced editorial calendar for the YWCA Blog.
• Facilitated training sessions on digital/social media platforms for local associations.
• Hosted Twitter chats covering subjects related to domestic violence and equal pay.

Washington, DC

• Assisted the Media Relations Director in writing and successfully executing PR plans, as well as one-voice brand messaging development for Microsoft, MGM MIRAGE, and RLJ Companies, LLC.
• Gained advertising coverage for MGM MIRAGE Diversity in various high-profile multicultural media outlets including Ebony, Asian Journal, and Latina.
• Secured local African-American media members for the Microsoft/MBDA Small Business press conference in May 2007.
• Pitched story ideas, scheduled interviews, and drafted PSAs to successfully prepare for and promote the Microsoft/Urban League’s Youth IT Challenge.
• Served as media support for the MGM MIRAGE Annual Diversity Report held in in Las Vegas, NV and Biloxi, MS.

Washington, DC

• Managed the mobile messaging program, utilizing strategies that effectively increased the number of NAACP campaign message recipients.
• Launched the mobile messaging programs for local chapters of the NAACP nationwide.
• Developed and implemented digital media trainings for 500 local units, instructing staff and volunteers on usage of the platforms and appropriate content creation.
• Created content for NAACP accounts on various platforms including Twitter, Facebook, and Instagram.
• Collaborated with fellow staff members to create effective marketing strategies to promote NAACP campaigns, events, and programs.

Los Angeles

• Authored relevant and timely blog posts for WestA.Org, the church’s official website.
• Managed the church’s social networking accounts and produced copy for Facebook and Twitter posts.
• Assisted in the development of an online fundraising strategy, creating a simple and easy-to-follow process for church members to contribute to the organization.
• Identified opportunities to exceed organizational expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics, and custom campaign solutions.
• Used the internet to advertise campaigns and promotional events using SEO, websites, articles, and market research.

Washington, DC

• Created sales and outreach strategies for various organizations, enabling them to market to and engage with larger audiences.
• Served as a community relations associate for a start-up Metro DC news site, connecting the site with local organizations that would be interested in sponsoring content or creating partnerships.
• Wrote engaging and thought-provoking tweets as a member of the Twitter Outreach Team for a domestic violence organization.
• Demonstrated ability to work with project managers, lead developers, and designers, adhearing to all project timelines, while maintaining quality and delivering the best results.
• Offered online strategy consultation based on analytics to create and improve processes and systems to maximize campaign effectiveness.

Washington, DC

• Produced podcasts and video interviews with alumni of the Political Leaders Fellowship that were posted to the organization’s for the national website.
• Wrote and edited Fellowship Profiles for over 200 program participants on the national website.
• Established relationships with bloggers for the New Leaders Program, in which the Center for Progressive Leadership collaborated with writers from across the country to profile leaders from a variety of backgrounds and.
• Created the Alumni Spotlight series for the national website, and produced all content for it during my tenure.
• Profiled Political Leaders Fellows for the national website that were campaigning or organizing during the 2008 election cycle.

Washington, DC

• Contributed content to the Dana Press Blog.
• Drafted and distributed press materials, and maintained files on press clips and releases; additionally kept up the media contact databases.
• Collaborated with the Marketing Director on advertising and promotional campaigns, including drafting/editing advertising copy for the Dana Press catalog and coordinating advertising schedules, deadlines, payments, and.

Washington, DC

• Assisted the Media Relations Director in writing and successfully executing PR plans, as well as one-voice brand messaging development for Microsoft, MGM MIRAGE, and RLJ Companies, LLC.
• Gained advertising coverage for MGM MIRAGE Diversity in various high-profile multicultural media outlets including Ebony, Asian Journal, and Latina.
• Secured local African-American media members for the Microsoft/MBDA Small Business press conference in May 2007.
• Pitched story ideas, scheduled interviews, and drafted PSAs to successfully prepare for and promote the Microsoft/Urban League’s Youth IT Challenge.
• Served as media support for the MGM MIRAGE Annual Diversity Report held in in Las Vegas, NV and Biloxi, MS.

Bachelor Of Arts (B.A.)

High School Diploma